Biotechnology in the Digital Age: Website Development and App Solutions
Several fields - from healthcare to agriculture, sustainable food production to environmental conservation, and more - will undergo a revolution thanks to Biotechnology. The global Biotechnology industry reached a value of $1.55 trillion in 2023.
By 2030, it is all set to increase at a compound annual growth rate (CAGR) of 13.96%.
Ever wondered how Biotech is reshaping the future of other industries? It stands at the forefront of innovation through digital strategies.
Combining website development and mobile apps with Biotechnology research creates tech solutions. These solutions include personalised treatment, support for DNA study, customised medicines, and drug discovery.
This blog will teach how Biotechnology can be integrated with digital platforms. We’ll also understand how it contributes to advancements, research, and communication in the Biotech sector.
Let’s dive in!
What is Biotechnology?
Biotechnology is constantly evolving. It studies the functioning of living organisms, combining different studies like Physics, Biology, and Chemistry.
It uses organisms, their parts, and biological processes to make or change products. This tech also improves industrial processes and solves problems. Biotech aims to improve human quality of life.
For example, BenevolentAI uses Biotech with artificial intelligence (AI). This UK-based company utilises its capabilities for rapid drug discovery. Their platform reduces months of effort to days through automated information and decision-making.
The Biotechnology industry is trying to be cost-effective by collaborating with companies offering software solutions. This will result in better innovations.
Leading companies like Genentech and Moderna have been rowing in personalised medicines and therapies.
Contribution of Tech Platforms in the Biotechnology Industry
According to a survey conducted by Deloitte[1], 76% of Biotechnology leaders think digital innovation reduces time to market. It is a sign for companies to move forward quickly to maintain a place in the industry.
Tech platforms have had an extreme impact on the industry. It leads to an increase in research, collaboration, and innovation. Website and app development have become essential solutions for Biotechnology companies.
A website allows users to share knowledge, network, and search for partnerships. For example, ResearchGate and LinkedIn allow discussions in a group amongst researchers. It makes them share ideas and collaborate on projects.
Social networking sites also play an important role. It bridges the gap between locations and allows entrepreneurs and other leaders to connect. Online communities help patients talk to doctors and seek medical advice.
Customised sites can bring together different teams to work together. On the other hand, mobile apps give access to real-time data and help users make decisions quickly.
For example, MedRec’s app lets users see and record their medical data and test results. It helps them prevent health issues by tracking their medical history at their convenience.
Website Development in Biotechnology
A website is one of the best ways to enhance visibility and image. Let’s see how developing a website can improve the Biotechnology industry.
Establishing Trust and Credibility
84% of consumers[2] believe that having a website makes a company more trustworthy and credible. Similarly, brands operating in Biotechnology can use websites as digital stores to share their products.
They can create pages highlighting their expertise, achievements, and the value they bring. Companies like Thermo Fisher Scientific have a user-friendly and informative website. They provide detailed information about their research initiatives, products, and services it.
A website is a valuable resource to potential and existing customers. It helps build a positive brand image in the Biotechnology industry.
Showcase Expertise and Innovation
Having a website can help you gain traction in the market. It helps you put forward your expertise and innovation in the industry. What’s the best way to do it, though?
By featuring research papers, case studies, and success stories. Biotechnology companies can highlight their contributions to medical improvements and scientific advancements by designing pages for each category.
Companies like Moderna and CRISPR Therapeutics have taken this approach. They have dedicated sections on their websites to present their findings.
Building a website displays the company’s abilities and builds confidence in potential collaborators and investors.
Attract Partnerships and Collaborations
We judge a company by its websites, and so do stakeholders. As per web credibility research from Stanford, 75%[3] of users judge a company’s credibility online based on its website.
A professional and user-friendly website is essential to attract potential collaborators. It also serves as a communication channel within the Biotechnology industry. Companies can provide inquiry channels, contact forms, and interactive features to engage with consumers, partners, and stakeholders.
For example, Bio-Rad Laboratories has an interactive website. It allows users to contact its office present at different locations directly. Consumers can request demos, post inquiries, and access customer support.
Tips to Develop a User-Friendly Website
Some tips for you to make a user-friendly website are as follows:
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Use several visual elements. This includes large fonts, bold texts, images, videos, and infographics. Users spend 88% more time on pages with videos. But, don’t crowd the website.
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Make your Biotechnology website mobile-friendly.
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Include an easy-to-use navigation menu.
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Use compelling and attention-grabbing call-to-actions (CTAs).
Platforms like GrowthJockey, BioAge Labs, and SenseiBio design great-quality Biotechnology websites.
App Solutions for Biotechnology Advancements
Advancements in mobile apps are changing the Biotechnology industry. It has empowered patients and healthcare professionals. Users spend 88% of their mobile time[4] on apps. 54% of millennials have more than 3 active apps at the same time.
Remote Health Monitoring
Mobile health apps have become the new normal. They monitor everything from heart rates to blood pressure, sleep patterns, and diet. Apps like MyFitnessPal and Fitbit allow you to monitor your health status.
Users can make informed decisions about their well-being without visiting a doctor frequently. It provides convenience to users and reduces the burden on healthcare facilities by minimising visit frequency.
Better Access to Data and Information
Apps have made health data and information accessible to all. It has allowed users to make informed decisions about their fitness, health, and overall well-being.
It informs you about a specific infection, medication side effects, or the nearest healthcare facility.
Healthcare apps like Healthline and WebMD provide reliable information. They are easy to access and up to date.
Personalised Medication
Biotechnology companies use mobile apps to tailor and customise treatments to users. It is based on their data and unique health profiles.
Companies like 23andMe offer genetic testing services. It provides genetic insights into certain illnesses and conditions. With the help of this, healthcare companies personalise treatments that minimise negative effects.
Advancement in apps is not just improving healthcare but transforming it.
Artificial Intelligence (AI) Diagnosis
The global AI market has a valuation of over $196 billion[5]. It is projected to increase by 13 times over the next 7 years. The scope is huge, and Biotechnology companies have started using this feature.
Already, 35% of businesses have adopted AI. It gives them a competitive edge in their industry. Healthcare apps, with the help of AI, can provide preliminary diagnoses based on the symptoms inputted into the app by users.
While those apps do not replace professional medical advice, they can assist in early detection. It helps users to seek timely medical help.
Babylon Health[6] uses artificial intelligence to analyse signs and symptoms and provides personalised health recommendations and tips.
Conclusion
To sum up, website development and app development are changing the Biotechnology industry. It allows researchers, businesses, and leaders to innovate and improve human health. By using these techs, professionals can streamline and ease processes. It can also enhance collaborations and drive breakthroughs in R&D (research and development).
Service providers like GrowthJockey offer advanced technologies and commitment to grow your online presence. With its cutting-edge technology, it helps brands build digital strategies that match user expectations.
The industry promises growth, and there’s a lot of scope to expand. Together, we can unlock numerous possibilities for a healthier and smarter future.
FAQs
1. Are mobile health apps safe for storing personal health data?
Yes, they are completely safe and secure. Reputable health apps use encryption and strict privacy measures to safeguard user data.
2. Can AI-integrated diagnostic apps replace professional medical advice?
No, they cannot. These apps provide insights and recommendations. Professional medical advice is vital for accurate treatment and diagnosis.
3. Is GrowthJockey's expertise limited to specific industries?
No, GrowthJockey offers tailor-made services to industries, including Biotechnology and Healthcare.
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