Electric vehicles (EVs) are the future. The industry has projected a growth of 45.4% in sales between 2022-30. EV Volumes stated that the units reached 14.1 million in 2023 and anticipate further growth.
It shows a massive potential for the companies to grow themselves. As consumers shift towards sustainable transportation, electric vehicles are a promising solution. It can help combat climate change and reduce carbon footprints.
Despite its growing popularity, users face several challenges. From finding related information to charging stations and the purchasing process. 75% of consumers say limited access to charging stations is a key barrier to EV adoption. This was according to a survey by McKinsey & Company,
The solution? Innovative website design and development services and app integrations have emerged as game-changers. They provide tailor-made online platforms, a smooth purchasing process, and other benefits.
These techs are changing the way users interact with EVs. In this article, we will learn more about the impact of website development and app integrations in electric mobility.
With the rise in electric vehicles, there has been a shift in the automobile industry. According to a survey, two-wheeler numbers would increase to 10.3 million[1]. It marks a significant milestone in the transition towards sustainable transportation.
Governments around the world are enforcing strict rules to minimise carbon emissions. They incentivise consumers and manufacturers to use electric transportation. Elon Musk’s Tesla has made significant innovations to the rapid expansion.
Companies like Volvo and Ford have announced their upcoming shift to electric products. Authorities are introducing tax benefits and subsidies to increase this transition.
But, with growing demand comes challenges. How can emerging electric vehicle brands fix barriers and bridge the gap? The solution is through web development and app integrations.
We will learn further about how they can achieve their desired results.
The EV industry has seen a fantastic surge in the digital revolution. Advancements in technology and changing consumer preferences are leading this revolution. In the USA, the sales increased to 4.6% in 2021 from 0.2% in 2011.
Innovative website development and app integrations are the key factors. It offers an immersive experience that goes beyond traditional visits to dealerships.
For example, Tesla’s website is the best example of modern-day innovation. It offers online ordering, customisation, remote test drives, etc.
The company has made the entire car-buy experience more accessible and convenient.
BMW’s ConnectedDrive platform integrates with its electric vehicles. It provides advanced connectivity features like real-time vehicle and remote charging management.
These digital techs also help in improving sustainability within the EV industry. Users get access to actual data on energy consumption. They also get access to charging styles and environmental impact.
Website development and app solutions help consumers make informed decisions. They are also contributing towards a greener future.
Digital solutions keep EV manufacturers at the edge of innovation. These solutions include website development and web application. It helps them enhance user connectivity, convenience, and environmental sustainability.
Let’s dive into their features and functionalities:
Companies can include these features on the web pages for better user experience.
80% of users are more likely to make a purchase if they get a personalised experience. EV companies’ websites offer built-in tools. These let consumers customise their vehicles according to their preferences.
Tesla’s website offers several options like colour, battery sizes and interior features. It provides a personalised buying experience.
These interactive features allow users to customise their EVs and make informed decisions.
Online electric vehicles have increased in recent years. The Cox Automotive study shows that 74% of buyers prefer to finish at least 50% of purchasing steps online.
EV websites can enable this feature during their website development. It allows customers to complete their transactions from the comfort of their home. Several leading EV manufacturers like Rivian provide seamless pre-order options.
The company offers a few steps in the online buying process. It lets customers reserve their desired electric model in a smooth manner.
This convenient approach minimises the need to visit traditional dealership outlets. And provide a more streamlined and efficient buying journey.
Website development offers this convenient feature of booking service appointments online. Electric vehicle companies ensure customers can book maintenance and repair services anywhere.
According to a survey by JD Power, 72% of owners in India prefer to schedule appointments online. It provides flexibility and convenience, thereby leading to a better user experience.
For example, Nissan’s website allows EV owners to schedule service appointments. They can do so at their preferred location. The company makes it easier for them to keep their vehicle in top condition. This feature minimises wait times and increases customer satisfaction.
Integration of charging station locators in website development is an essential factor. It helps users find the nearest charging stations and plan their journeys.
This feature allows electric cars to map and navigate routes. They can create an enjoyable driving experience with this feature.
Companies like Volkswagen include a built-in charging station locator on their website. It displays compatible locations along the user’s routes and minimises range anxiety.
Tip: Platforms like GrowthJockey design great quality websites with cutting-edge technology.
Mobile apps complement website development and lead to a hassle-free user experience.
Electric vehicle apps offer real-time monitoring capabilities. It allows customers to remotely track various parameters. They can track their battery level, car status, and charging progress.
For example, the My Chevrolet App provides a way to reach their vehicle’s full potential. It offers detailed insights into their car's performance. This ranges from energy consumption data to range estimates.
Many companies include remote control functions. These let customers interact with their cars from their smartphones. It provides user convenience and enhances their experience.
Tesla’s mobile app allows users to lock and unlock their cars. It lets them adjust weather settings according to location. They can even update the software through mobile phones.
Its app has over a million downloads worldwide. It indicates the popularity and widespread adoption of remote-control features among EV owners.
One of the best features of electric vehicle mobile apps is the following. It lets users locate charging stations nearby. It helps them plan their journeys and provides necessary information.
Apps like The PlugShare offer a detailed database of charging stations worldwide. It completes it with real-time availability and user feedback.
EV apps like Amazon's Alexa can integrate with their smart home devices. It allows users to incorporate their vehicle’s data into the device.
For example, BMW’s ConnectedDrive can synchronise with smart thermostats. It lets them control the heating of their vehicles. It also lets them optimise energy usage based on their home temperature settings.
As per the International Energy Agency (IEA), EVs could reduce global CO2 emissions. EVs could reduce these emissions by up to 1.5 gigatons per year by 2030.
Digital solutions like web development promote sustainability by optimising power and energy usage. It reduces greenhouse emissions and enhances EV performance. It also contributes to improving connectivity between the charging stations and infrastructure.
For example, smart charging provides required times based on several factors. These include renewable energy and electricity demand. Thereby minimising environmental impact.
To sum it up, the future of mobility is electrical. Indeed, brands need to empower innovative website development and app integration solutions. Such brands will gain a competitive edge.
Electric vehicle companies can make stronger connections with customers. They can drive innovation and increase the transition towards sustainability.
Service providers like GrowthJockey offer advanced solutions. With its cutting-edge technology, it will help you grow your online presence. It also builds digital strategies that match user expectations.
The industry promises growth, and there’s a lot of scope to expand. With the right help, you can aim for an innovative future.
Website development benefits manufacturers in a lot of ways. It helps them streamline sales processes and showcase their product features. It also allows them to provide valuable information to customers. Website development enhances customer engagement and brand visibility.
Some EVs may have a higher upfront cost. But, lower maintenance and operating costs over time can make them more cost-effective.
Range anxiety is the fear of running out of battery power while driving. Increasing charging infrastructure and advancements in battery technology are lowering this concern. Thus, they are providing greater peace of mind for owners.