Trends in Digital Commerce You Need to Look Out for in 2023

With technological advancements, online goods and services have become commonplace. This purchasing and selling of goods and services are referred to as e-commerce. What once used to be a tedious process of visiting each store, physically examining products, and buying them, has become hassle-free and effortless with just a click on 'place order' in the comfort of your home. As a result, traditional marketing techniques have changed too.

What is the Difference Between Digital Commerce and E-commerce?

People often use the words 'e-commerce' and 'digital commerce' interchangeably, though they differ slightly. While e-commerce focuses on buying and selling goods, digital commerce focuses on the interactive and seamless experience of online purchasing. Therefore, when looking to improve the digital commerce of your business, you need to improve the customer experience of your website.

What Is the Importance of Digital Commerce?

Regardless of the big of your business, your customers and the experience they receive while shopping at your marketplace make or break the deal. We at Growth Jockey believe that investing time and effort into building a well-rounded digital commerce strategy plays a pivotal role in the growth of any brand.

Multiple digital agencies provide SEO digital marketing solutions to improve your business's digital presence, visibility, and overall sales. It is essential to develop strategic digital marketing tactics seeing how the world is bending towards digital commerce. To keep our customer base happy and loyal to your brand, our experts at Growth Jockey believes that digital transformation is important. Only if you keep up with the competition can your business succeed.

After thorough research, the experts at Growth Jockey have found some popular trends that will help you improve your digital commerce.

What Are Some Popular Current Trends in Digital Commerce?

Digital commerce primarily aims to transform the shopping experience and make it seamless, effortless, and productive for all customers. Here are a few trends in digital commerce that Growth Jockey believes deserve a thorough understanding.

1. Multichannel Marketing and Selling

Multichannel marketing and selling can help garner a large customer base. It involves advertising your company and attracting the attention of future customers through numerous channels, such as social media platforms, emails, mobile phones, etc. Adopting the omnichannel marketing technique can increase your brand's presence and make it more visible to a larger group of people.

2. Personalization and Customization

In a world where people constantly look for visually and aesthetically unique products, digital marketing websites often incorporate personalization and customization to improve the customer experience. Personalization is a simple way to improve your company's offerings in the eyes of the customer. You can provide personalized product recommendations, customized packaging, and offers to make each user a unique experience.

3. Adoption of Artificial Intelligence

Artificial intelligence is a rapidly developing technology that can help your business take the next step in digital transformation. Tools like voice search and chatbots for 24/7 customer service using AI technology, so users can easily receive support for their issues.

Chatbots, in particular, are now programmed to recollect critical data on your customer's previous orders and efficiently address the problems regarding returns and exchanges. With the use of artificial intelligence, they provide accurate answers to the users' queries about any questions related to your company.

We at Growth Jockey can help you integrate AI and other technologies that can transform your customer management and support.

4. Mobile shopping

Smartphones have undoubtedly become a significant part of everyone's lives; they are the primary medium for performing most of our mundane tasks, like paying bills, booking tickets, entertainment, listening to music, buying groceries, etc. Considering the current increase in smartphone users, different brands in digital commerce are now establishing a commercial space optimized for mobile phones to attract new and promising customers. If you haven't already, consider integrating mobile-friendly websites and apps into your business.

5. Augmented Reality (AR)

AR allows digital images and graphics to be projected onto physical objects in the real world. Top services in digital commerce use AR technology to let customers view and try out their products before purchasing them. For example, your customers can evaluate your product using the AR feature. Integrating AR is a great way to improve the services further you offer to your customers.

Reach out to the team at Growth Jockey to understand how integrating AR can benefit your business.

6. Growing Importance of Online Shopping

In-store shopping was severely affected in 2020. In the post-pandemic world, most people opt to purchase items online. Thus, it is prudent to revamp your website's user interface and online presence in a way that is more convenient to your customers. This includes two things:

1. You must ensure your services and product details are accurate on the website, and they can be purchased on the website.

2. You should ensure your customer support is excellent. It is another way to retain your loyal customer base.

7. Multiple Payment Channels

There was a time when you could only make payments using cash and cards. However, there are many ways to complete a transaction, like UPI gateways, net banking, and e-wallets. This trend is gradually expanding. In the future, a wide variety of new payment methods will develop and be more prominent in e-commerce. Biometric-enabled payment systems and cryptocurrency are some of the likely advancements we can see in this realm. Therefore, you need to integrate as many payment options as possible to ensure simple transaction processes for your customers.

Not sure how to integrate these? We at Growth Jockey have a pool of experts who can help you take the next step.

What are the Advantages of Digital Marketing over Traditional Marketing?

Traditional marketing uses multiple public relations and time-limited tactics to reach a semi-focused audience. In comparison, digital marketing is a valuable tool for the growth of your company and aids in creating a recognizable online presence catering to a wider audience.

Businesses continuously search for innovative marketing strategies that may effectively and efficiently meet the ever-changing consumer behavior. Traditional marketing is no longer enough to lead an organization to success. Here are a few reasons why digital marketing is a better option than traditional marketing in this modern business environment.

1. Comparatively Lower Investment

Traditional marketing channels, like newspapers, hoardings, and television commercials require money and time. Such costs are low for digital marketing strategies. Therefore, you can allocate these funds elsewhere. Through digital marketing, your business can get more benefits for the least amount of money. Digital marketing is also necessary because now people rely more on technology than newspapers or magazines.

2. Better Brand Awareness and Growth

Traditional marketing is focused on limited methods of brand promotion that may or may not have any effect. However, digital marketing strategies like SEO, PPC, and SMM ensure results and can turn the company into a global brand.

In traditional marketing, you can only target one region, city, or nation at a time. With digital marketing, there is no such restriction. Due to its increasingly widespread global presence, digital marketing helps connect with countless people quickly.

3. Exceptional Engagement

Many analytical tools, like Google Analytics and Google Planner, can be used to plan a digital marketing campaign. This allows any mistakes to be immediately fixed, and changes can be quickly implemented. The campaign's impressions, bounce rate, conversion rate, and inbound traffic can be tracked.

These features are not available for traditional marketing. With traditional marketing, you cannot immediately interact with clients or address their complaints. Furthermore, the success of your campaign is only determined by the revenue.

4. Variety

Digital marketing offers a variety of options. For example, when planning a digital marketing campaign, you can use many platforms, such as Facebook, Twitter, Instagram, etc. You do not have to restrict yourself because of a budget. This option is not always available in traditional marketing because each new platform requires sizable funds.

As a result, traditional marketing limits how many campaigns you can run. However, with digital marketing, you can run multiple campaigns on different platforms without significantly increasing your budget.

5. Popularity

While people still read newspapers and look at hoardings, most of our time is spent on the internet. We rely on our mobile phones to give us the latest news updates. We check the time on the mobile phone. Therefore, based on just popularity, traditional marketing is no longer enough to keep your business in the eye of the customer. You have to use the media they use.

Conclusion

Digital transformation is a necessary part of business growth. Today, you cannot grow your business if you do not keep up with digital marketing trends. Personalization, customization, AR and AI technology, newer payment methods, the growing importance of online shopping, mobile shopping, and omnichannel marketing are a few rising trends in digital commerce that you need to focus on growing your business.

If you're unsure where to begin your business's digital transformation, reach out to the experts at Growth Jockey. With a pool of professionals, we can help you achieve anything. Contact us today to scale your business with the help of our expert solutions in digital commerce.