Top 5 Reasons Why Leading Brands Are Opting 360 Digital Marketing

The digital space is ever-expanding. Therefore, it is not surprising that our offline practices are now shifting to the digital space. Along with personal profiles, business practices like marketing and sales are also going digital. Today, more and more companies take up digital marketing for sales promotions.

According to data, more than 75% of users search for a certain product online before purchasing it. Marketing is about reaching the audience where they can find your products. This insight focuses on the top 5 reasons why leading brands opt for 360 digital marketing !

The global digital marketing and advertising sector will reach a valuation of $786 billion by 2026. This tremendous growth of the digital marketing sector is all because of the investments companies make in online marketing. From large-scale companies to small-scale ventures, digital marketing is everywhere. Many companies believe that the rise of digital marketing has shot up quite recently. However, We at Growth Jockey believe digital marketing has existed for many years.

While exploring the top 5 reasons why leading brands are opting for 360 digital marketing, keep in mind that these reasons have led to the evolution of digital marketing services. The promotion of brands and the evolution of online marketing are mutually beneficial and progressive. But what lies behind the constant growth of the digital marketing sphere? Here is what Growth Jockey has to share on the topic.

Here are the top 5 factors behind big brands opting for 360 digital marketing

1) Affordability of Campaigns

Digital marketing campaigns are very affordable when compared to offline campaigns. When you compare the reach that offline marketing campaigns bring aligned with the investment scale for it, the return on investment and relative affordability is lower.

You must invest a lot of monetary and other resources for an offline marketing campaign. On the other hand, for a digital marketing campaign, the investment is made in digital channels. The return on investment, online visibility, and brand reach through digital marketing are higher through online media channels. In the long run, digital marketing brings higher tangible results for a fraction of the investment done in digital marketing.

With the new age of digital marketing tactics, you can adjust campaigns and how you spend on them. According to research by GrowthJockey, the return on investment (ROI) of Email marketing is 3,600 per cent. On the other hand, the ROI for SEO marketing is 2,200%. The high ROI of online marketing shows how cost-effective the marketing technique is. Pay-per-click models of marketing and social media campaigns also have good ROI. The affordability and adaptability of digital marketing are reasons why companies prefer promotions on the online marketplace.

2) Mobile Access and Audience Targeting

In this era of high mobile usage and connectivity, the number of mobile devices is ever-increasing. It is common to carry more than one mobile accessory these days. With the mobile audience diversifying in segmentation and inclusion of all ages, digital marketing helps companies do audience targeting. The companies have to reach where the majority of their audience is.

With high mobile device use, digital marketing for mobile devices and apps is very effective. Companies must reinvent their marketing tactics and include mobile marketing strategies to reach the audience. Companies that invest in 360 brandings invest heavily in mobile marketing. The idea of a walking ad that goes with the customer wherever they are, opening up anywhere, anytime, is what drives mobile marketing. From social media marketing to in-app advertisement, or even app icons, all are part of the mobile marketing sphere.

Mobile marketing is expanding into different spheres and is a major part of digital marketing. The ambition of running personalized advertisements and creating a better impact on people is also among the Top 5 reasons why leading brands are opting for 360 digital marketing. Mobile usage has gone up to 400% and tablet usage has gone up to 1,750%. With such high usage statistics, using digital marketing campaigns to enter mobile spaces is important.

The screen exposure hours of people are increasing, and companies can use these hours for their benefit by launching effective online mobile marketing campaigns. The perfect implementation of mobile marketing is through apps and mobile-first websites.

3) Flexibility of Campaigns

The advent of digital marketing has helped companies to look beyond traditional hoardings and banners. Companies are progressing beyond the usual paper and print. With the evolution of the business scene, companies must explore diverse marketing channels. Digital and online marketing allows them to experiment with marketing strategies and tools.

Digital marketing is flexible and blends in new-age technology to provide companies with the tools to look at the future of marketing. The digital marketing space is extensive and offers different marketing displays and tools. From banner ads to email marketing, pay-per-click advertisements, to content marketing, there is a lot of scope for exploration in digital marketing.

From top brands to small-scale ventures, every kind of brand can explore the possibilities of digital marketing. Digital marketing campaigns can be high-budget or low-budget. No matter your budget's scale, your business goals will fit into the digital marketing space. Therefore, the flexibility of digital marketing is among the top 5 reasons why leading brands opt for 360 digital marketing.

Apart from the flexibility in investment and options, the constantly evolving scene of digital marketing also offers new marketing solutions such as AI-powered ads, virtual reality experiences, and augmented reality ads for audiences. If your marketing campaign aims to excite the audience, Growth Jockey digital marketing campaigns are the right way.

4) Multimedia and Engagement

The advantage that digital marketing offers to leading brands is the use of a multimedia interface. Offline marketing usually focuses on one or two types of media. However, when it comes to digital marketing, the campaigns combine different media elements to create multimedia advertisements. Multimedia is a definitive advantage because it engages people at a higher level and holds their interest. People feel more interested in watching multimedia ads and promotions because multimedia engages multiple senses of the audience. Multimedia helps the audience interact with the brand and creates greater connection and relatability between the audience and the brand.

Every marketing campaign is driven by the aim of creating a brand presence and an engaged audience base. Both goals are achieved with the help of multimedia ads. Multimedia ads that can reach multiple audience segments are possible only in digital marketing. The extensive use of multimedia and different media channels is another top 5 reason leading brands opt for 360 digital marketing.

With innovative online marketing tips and strategies, a company can boost its user engagement and convert the engagement into tangible results in terms of sales and revenue.

5) Personalization

Business, marketplace, and customers have existed for ages. So, in the current era, it is about offering the audience something novel. Going beyond the usual, it is best if the marketing strategy and sales portal offer personalized and unique interactions and recommendations. Personalization of products, strategies, and marketing interfaces is only possible with digital marketing strategies.

Digital marketing tools are data-driven and can run and manage personalized marketing campaigns on a large scale. E-commerce companies and other brands with online marketplaces use digital tactics to offer personalized recommendations to customers.

From personalization and update of websites and apps to personalization of products, a lot can happen with digital marketing strategies. Personalization and customization offer an edge to a brand over other brands in attracting customers and creating a unique niche for itself.

Conclusion

The above sections make clear the importance of 360 digital marketing and constant digital marketing update. With the right digital marketing tactics, you can propel your company to an established company with a strong brand identity. Digital marketing is not only the need of the hour but the norm of the business landscape today. The evolution of businesses and companies in the economic landscape depends on implementing digital marketing strategies. Along with it, you need to keep an eye out for the pitfalls in digital marketing strategy.

Many digital marketing consultancies and companies bring new possibilities and opportunities to the fore. Several companies also invest in in-house digital marketing teams for better marketing and promotions. Hence, it is crucial to take an informed approach to digital marketing.

At GrowthJockey, our unwavering dedication lies in providing comprehensive solutions for 360 digital marketing that effectively tackle the crucial challenges confronted by our clients across diverse industries. Regardless of the size of your company, whether a small-scale enterprise or a large corporation, you can now leverage the advantages of our cutting-edge digital marketing strategies.

Get in touch with us and unlock the next level of growth for your brand. Our team of experts is ready to help you achieve remarkable results in the digital landscape.