Companies can use various tactics to expand or scale their business. Using existing resources to expand their companies organically is one of the most remarkable techniques used by growing brands. Organisations can improve their output through organic growth, draw in new clients, develop fresh goods or services, and inspire trust in their investors.
The future of businesses depends on organic growth. According to a recent McKinsey Global Survey, the top-growing brands in India have chosen several paths to success. They are also better at building the necessary capabilities to sustain it. This implies that the companies that see the most significant increase take various approaches, and no one method guarantees organic growth.
Growth Jockey assists organisations in achieving organic growth in their industries with custom growth solutions. We accomplish this by assisting them in attracting visitors to their website, thus bringing website traffic. Doing this will help them achieve their objectives effectively and generate more sales and qualified leads.
If you want to know more about how we do this and how companies incorporate organic growth with the help of many strategies used by successful companies, read further. This article will also discuss the examples of five companies that generated exceptional organic growth in their companies.
Organic growth is when a business expands by boosting sales and production. It excludes revenue or expansion through acquisitions and mergers.
It is a crucial performance indicator demonstrating how effective management and industry best practices may help a company grow its profitability, revenue, customer base, and market share.
Utilising internal expertise, talents, skills, experience, and brand recognition effectively is necessary for organic growth. Organic growth shows strong leadership and a company's dedication to its long-term goals.
Growth Jockey assists companies in expanding into new areas, refining their current product/service mix, their sales and marketing tactics, and introducing new goods to enable them to experience organic growth.
The significant distinction between organic and inorganic growth in business is that organic plans are more long-term, whereas inorganic methods frequently result in immediate growth acceleration. Those building their businesses in the early phases of the business cycle should generally concentrate on organic growth before utilising specific inorganic tactics.
Inorganic growth is sometimes seen as a corporation's path in the later phases of its life cycle. When the prospects to drive future organic growth has lessened, i.e., organic growth is no longer possible, at least theoretically.
In contrast to organic growth, which depends on resources you already have, inorganic growth involves acquiring new resources or seizing opportunities from the outside world. Acquisitions and mergers like stock buybacks or strategic partnerships are two of the most prevalent types of inorganic growth.
According to us at Growth Jockey, an organisation is only healthy if it grows steadily organically. When your business operations and brand align, you can achieve success much more quickly. This is what organic growth entails. Since your revenue funds it, it is a lower risk.
Some more benefits of organic growth are:
Businesses employing organic growth enhance output to satisfy the wide range of customer needs because this technique involves leveraging available resources to expand a business. Organisations often find target markets that will pay for their goods and services to improve output.
Businesses that strive for organic growth might thrive by retaining their current clientele. Growth Jockey helps companies frequently develop better advertising and marketing strategies to reach more leads and persuade them to make purchases.
Investor trust in a company's ability to provide growth and match shareholder expectations might rise with sustained organic growth. Growth Jockey helps companies successfully use resources to accomplish their objectives frequently. This, in turn, draws investors, and they enjoy better stock market valuations.
Several leading business companies have achieved their business goals by driving organic growth towards their websites. By implementing correct strategies for organic growth, they increased their sales revenue and customer loyalty.
Here's the list of the top five companies that brought exceptional organic growth to their business.
In the Indian data recovery market, Stellar is a well-respected pioneer with more than two million satisfied customers worldwide. They have one of the world's most cutting-edge data recovery labs.
Despite operating effectively in numerous countries worldwide, Stellar wished to expand its reach into the UK, USA, and European markets.
They were aware of the value of digital marketing. They decided to employ these tools to their fullest potential to grow their company naturally. They chose to use SEO because it was the most effective strategy for organic growth.
The SEO specialists observed that their SEO Campaign had a significant impact and that their website traffic jumped by 400%, with 50% of the traffic coming directly from search engines. This immediate outcome obtained through search engine optimisation gave the business a tremendous growth rate in the untapped market.
More locations that were on their goal were now reached. The company's revenues increased quickly because of increasing traffic, and Stellar witnessed a 75% increase in sales.
The main goal of the inbound strategy is to attract customers to your website and business by producing high-quality content. This plan was the inspiration for Square 2's first blog.
They simultaneously adopted a new SEO approach as they launched their blog and started producing content. In addition to guest blogging on other well-known business websites, they improved their website and started accumulating high-quality links from others connecting to their excellent material. These factors, among others, made their website's content easy to find, increasing the volume of organic search traffic.
The increase in traffic took time to develop. Over the year, Square 2's specialists were required to spend countless hours generating and advertising their material, but the payoff was more than worthwhile. After a year, their website had a considerable boost in traffic, going from 366 to 8000 visits, and their lead count went from 20 leads per month to an average of 100 leads.
When done correctly, increasingly popular video marketing may drive astonishing visitors to your website.
The demo lead generation increased by 63% because of Wasp Barcode's successful video marketing campaign, which also raised website traffic by 450,000 users.
They started by filming their first customer testimonial video. They reasoned that their greatest bet would be to demonstrate results rather than inform people about their items.
Wasp Barcode also wanted YouTube to produce quality search results. To ensure that viewers would see the link to the main website without clicking "show more," they placed it in the first line of the video description.
After concluding a $125 million (USD) investment round, Canva has raised more than 15 million users, 300,000 paying clients and has been valued at 3.2 billion dollars (USD) in less than seven years.
Within the first two years, they acquired 2 million customers, averaging 3,600 new users daily, or 111,111 new users monthly.
Canva's marketing team concentrated on producing the most effective content to instruct and motivate people to design. To determine what material performs best, they conducted a thorough competitor study.
Canva could clearly define the kind of content they wanted to write, thanks to this research. After two months, the changes in approaches enabled Canva to create high-calibre content that connected strongly with its audience and produced tangible results.
Teusner Wines is a boutique winery with Australian roots specialising in creating and distributing high-quality handmade wine. To market the company and cultivate relationships with potential clients, Teusner's head of sales and marketing, Dave Brookes, set up a Twitter account in 2009.
In addition to conversing with Teusner distributors and clients, Brookes used Twitter to post reviews of the company's wines from independent sources, disseminate information about wine tastings and dinners showcasing Teusner wines, provide updates on the vineyard, and solicit input from clients.
The company has noticed a significant boost in website traffic since he began tweeting and an increase in visitors who come to the winery for tours.
These are some examples of leading business companies that organically brought excellent growth results to their companies.
Organic development eventually becomes more challenging to achieve because it takes longer and frequently necessitates a change in how the business is run. However, organic expansion is preferable to mergers and acquisitions in the long run because it avoids losing a company's identity as a separate organisation and shields it from incurring significant debt (through loans or borrowed resources).
Growth Jockey emphasises quality over quantity. We help you increase the number of visitors to your website in less than a year by using the proper combination of approaches and calculating modifications to your current strategies.
At Growth Jockey, we are committed to helping businesses achieve organic growth through tailor-made strategies that address the specific challenges they face across diverse industries. Regardless of the scale of your company, whether it's a small-scale enterprise or a large corporation, we can provide you with the expertise and insights needed to drive sustainable growth.
Take a proactive step towards unlocking new opportunities for your brand by reaching out to us today!