This is why organic growth is indispensable in 2023 !

Since its establishment, every company has known that organic growth is essential and indispensable. A company's organic growth is the method of increasing revenue through internal operations. These are marketing, promotion, sales & distribution, and product innovation & development.

Organic growth is a slow and steady process. McKinsey has found that less than 30% of businesses systematically scan for and evaluate organic growth opportunities. The pros of organic growth are sustainability and longevity, which you may not encounter with rapid, inorganic growth. Organic growth comes through long-term design and commitment. It will separate your company from the marketplace full of mergers, acquisitions, and cost-cutting and guarantee gains and development.

For organic growth in 2023 of a company with an online presence, search engine optimisation (SEO) is the perfect solution. Organic growth is going to be indispensable in the coming year. Along with future expectations from SEO, let us look at what to expect in 2023 when you make organic growth in your company's principal path of operations.

EAT – Expertise, Authoritativeness and Trustworthiness

Digital organic growth comes primarily through search engine optimisation. In digital marketing, EATing is an organic SEO technique for 'Expertise, Authoritativeness and Trustworthiness.'

Google uses the principle of EAT to rank pages concerning user searches. The future trends for organic growth suggest heavy digitisation and a focus on SEO. The online presence of a business is the most important platform for any form of development, revenue-based, sales, or audience-based.

Thus, it is more important to have strategies for 2023 in place with the use of search engine optimisation. This will give the company more trustworthiness, implement its authoritativeness in the market and establish its expertise. This will ensure organic growth in 2023 for the company. Growth Jockey provides marketing and business support for search engine optimisation which will help you set off the new year on the right foot.

Compatibility across platforms

When companies utilise multiple platforms to connect with customers, the upcoming trends in growing traffic point towards compatibility. Each customer's experience must be seamless, irrespective of the forum they use to interact with the company. This can be offline or many digital interaction platforms.

Strategies for 2023 must include the inculcation of this compatibility to ensure an organic audience base. For example, if your e-commerce website is usable on desktops and laptops but not usable on your phone, you need to be more relevant in today's market.

Using organic growth formulas means you will not face issues switching communication mediums – your customers are real, not bots. This assured flexibility and compatibility across platforms is essential to sustain a business in today's competitive marketplace.

Ensures sustainability

Companies cannot function with 100% efficiency, which is a known fact. For example, insurance companies lose about 8-10% of their revenue through various sources around a financial year. This is collectively called leakage.

A company must earn more than its predicted leakage to make room for profits. When a company has risen to its current position through organic growth, these small percentages of leakage do not affect its profitability, popularity or audience sizes.

This phenomenon is called sustainability, and companies can address it in either physical or digital form. The future expectation from SEO is to improve the sustainability of a company's digital presence. Marketing activities that drive sustainability are not only cheaper but more effective.

Positive SERP Responses

The primary advantage of developing a solid online presence through SEO is to anchor the company's place and increase its ranking on search engine page results (SERPs). This gives the company a broader reach to its potential customers.

Upcoming trends in search engine optimisation suggest that increasing your brand value is more important than focusing on products or services. Positive SERP responses through SEO will be an excellent opportunity to grow this necessary recognition.

Fierce competition and constant technological developments mean that SEO formats and SERP result constantly change. For future expectations with SEO, it will become essential for companies to hire professionals. This ensures an improved pace of organic growth.

Marketing and strategising agencies like Growth Jockey can help companies achieve competent SERP results. By using upcoming trends in search engine optimisation, like long-tail keywords, net-new keywords, and increasing CTR, Growth Jockey can help you gain organic growth in 2023.

Keeping up in a digital world

AI is bigger and better than ever. Today's artificial intelligence has taken over the tasks of scaling businesses and creating & running hyper-advanced search algorithms. What to expect in 2023? Faster, more innovative, more efficient, and more human AI systems.

These artificial intelligence systems will either compete with your company's algorithms or add to them. To keep up with this digital world competition, focusing on a company's organic growth is essential. Upcoming trends in growing traffic highlight the need to teach SEO and digital marketing to a company's priority investments to stay relevant.

Specialised digital and marketing agencies like Growth Jockey understand the importance of an online presence and the necessary fluidity a company must possess. You can hire them to inculcate future trends for organic growth into your company's core values and marketing strategies.

Creates Long-term Value

SEO is a clear example of why organic growth is a slow and steady process rather than something that will provide immediate results. Organic growth takes a long time and constant efforts, but the investment reaps heavy benefits once its fruits start showing.

Using inorganic growth methods will provide you with short-term advantages and tarnish your reputation and company health in the long run. Long-term company values will come through constant efforts, as one of the pros of organic growth. The other significant advantage is that the effects of organic growth are long-lasting.

Let us assume that two companies – X and Y, are moving on different growth paths. If company X is bought by a competitor and increases in value by 25%, but its sales drop by 5%, while company Y grows organically by 5%, which one is a better investment? The answer would be company Y – it guarantees a 5% return long-term, as opposed to company X.

Many businesses look to grow 10% in a financial year - this is a decent growth rate. However, organic growth can take the company around 7.2 years to double.

Least Legally Dangerous

Mergers, acquisitions and cost-cutting are just methods of short-term growth spurts for a company and are thus correctly called inorganic growth methods. The growth results shown through these methods are not necessarily lasting, as they are not legally binding to measure a company's growth.

For example, black hat SEO practices, or falsified results, is not the legally correct way to tender returns on digital campaigns and other growth spurts of the company. Instead, white hat SEO techniques, as described earlier, can be brought about with the help of marketing agencies like Growth Jockey. These are in legal tender and can assure you of organic growth in 2023. This will build your domain's authority, too.

Future trends of organic growth require a company to create an image of trustworthiness and expertise through products, services and marketing, and through legal channels. Slow effort leads to slow and steady growth.

To end with

Do not settle on being average. Take the plunge today, and you will soon reap the benefits. Now that you know why organic growth is indispensable in 2023, it is time to plan, strategise and inculcate organic growth and digital growth through SEO for the development of your company. Trying to keep up a dedicated course of organic growth looks like a tortoise's walk in a race, but you can win with the right digital professionals.

At Growth Jockey, we are committed to helping businesses achieve organic growth through tailor-made strategies that address the specific challenges they face across diverse industries. Regardless of the scale of your company, whether it's a small-scale enterprise or a large corporation, we can provide you with the expertise and insights needed to drive sustainable growth.

Take a proactive step towards unlocking new opportunities for your brand by reaching out to us today!