This is how organic growth can do wonders to your business !

Are you wondering how other digital marketers are planning for success moving forward? They employ a mix of two types of growth – organic and inorganic. Organic marketing is a blend of expertise, experience, capability and visibility.

On the other hand, inorganic marketing is a more direct approach involving monetary investments. Now, many businesses prefer organic growth as the holy grail for driving growth. Nevertheless, it depends on your long-term marketing goals, time availability, and willingness to spend money.

According to a conductor's survey research, 48-60% of organic teams experienced positive changes from budget to productivity. However, marketing professionals need to employ research-based and trending strategies for maximum output.

Before delving into the importance and processes of organic marketing, let us understand organic growth in detail.

What is Organic Growth?

When a company utilizes already available resources for growth, it is called organic growth. It involves optimizing operations, reallocating resources, and introducing new products/services. For this, businesses require skills, knowledge, expertise, experience, relationships and digital tools.

We at Growth Jockey believe that organic growth is the backbone of a long-term business commitment.

How to increase organic output?

To increase organic growth, a company needs to increase output through marketing strategies and enhance sales internally. It includes improving search engine optimization for ranking/traffic, networking with social media experts, producing quality content, etc.

There are four basic ways to increase the organic output of any business.

1. Personal Branding

Personal branding is the process of defining the face and essence of your brand. It gives you a competitive advantage because people see you differently from others. According to reports, 86% of consumers prefer an authentic brand image.

For example, Nike merchandise reflects the brand's quality, authority and authenticity. It is more than a sports brand; people associate it with class and money, making it a driving force for interaction and sales. This has been possible due to personal branding.

2. Innovation and Product Development

As the market is ever-developing, companies must introduce new products/services or optimize the existing ones. Innovation plays a key role in keeping the existing ones relevant.

3. Customer Relationship

Businesses can improve customer lifetime value by forging organic relationships. Engaging, entertaining your customers and staying available to address their concerns are essential in business.

You can also use a CRM software to create personalized customer experiences based on their behaviour across digital platforms. It is estimated that CRM will reach more than $80 billion in revenues by 2025.

4. Sales

It is essential to delve deeper into all three aspects to improve the sales of any business. Marketing teams need to compile a strategy that focuses on personal branding, customer relationship and innovation and update these operations regularly.

It is because people's choices and behaviour change frequently. Keeping track of them will help formulate new ideas that will drive sales. At Growth Jockey, we focus on content generation through SEO to produce up to 10 times the existing revenue growth.

Let us learn a bit more about SEO to understand organic marketing.

What is SEO?

SEO stands for Search Engine Optimization. It is the process of optimising web pages for search engines. SEO ensures that your website appears at the top of search engine results pages when someone searches for the same or similar keywords.

For instance, you want to learn how to bake a cake at home. The obvious procedure would be to research by typing a question like "How to bake a cake at home?" and hitting enter. Google will provide you with the most relevant and effective results for your search.

Sites designed to answer user queries similar to your question will instantly rise to the top of the search results. Here, we are only discussing organic growth through SEO for a particular query. There are paid ads that will appear above these results,too.

Similarly, if you have a business that sells a product or service, SEO-based content can lead you to rank first. SEO-optimized content includes proper keywords, high readability and quality. Consequently, users will visit your website and begin interacting with the content there.

If they like the content, they may purchase your services. SEO can be beneficial in this way for business owners who sell digital and physical products online.

Why is SEO important in Digital Marketing?

In digital marketing, ranking is crucial for success, especially for websites. Although it is difficult to attract large amounts of user traffic to a website, SEO techniques will help to increase the likelihood.

Success in digital marketing results from ongoing SEO efforts like SEO based content. The following benefits make SEO an essential component of digital marketing:

1. Higher SERP rankings

The primary objective of SEO is to achieve higher search engine rankings (SERPs). In most cases, you will likely receive the majority of traffic if your website ranks highly. Google’s organic search results have an average of 27.6% CTR (click-through rate).

A higher rank indicates that you have outdone other websites that provide similar content (products/services), and users will give you valuable clicks. However, getting the top position does not guarantee permanence. You will have to keep optimizing the site because Google changes its ranking criteria from time to time.

2. Problem-solving SEO content encourages users to stay longer on the page

Until recently, content writers/creators used to optimize search engines unnecessarily by stuffing keywords into their content. However, search engine algorithms are now more sophisticated.

It's essential to use keywords correctly throughout the content, but there is more emphasis on solving the customer's pain points. If your site does not answer their queries or solve their problems, they will immediately look for other websites.

Google's analytics will detect such audience behaviour, and it will decrease the SERP ranking. Hence, focus on high-quality and actionable content to keep them on the site. It raises your website's authority and attracts them for long hours. Eventually, the site's ranking will rise.

3. Targets high-quality traffic on the website

SEO is an inbound marketing strategy that targets high-quality website traffic. When users are looking for answers to their problems, your content will guide them. Marketers use the Inbound Marketing strategy to create optimized content for search engines to attract users.

On the contrary, outbound marketing interrupts users with constant ads. As a result, inbound marketing is likely to have a high conversion rate.

4. Reduction in Marketing expenditure

All entrepreneurs and business owners aim to spend less and gain more output. SEO is a suitable mechanism to save money on marketing. Now, marketing yourself as a brand requires recognition in magazines, social media, etc., which is a money-intensive domain.

However, there is a way to make an impact without spending a lot of money - SEO strategy! The importance of SEO in content creation outweighs any other strategy because it delivers solutions along with products and services.

Hence, it's wise to put your money into SEO marketing for organic growth. It helps in direct conversion from the website. Under digital marketing, particularly when developing an SEO strategy, you will see a significant reduction in your marketing expenses.

Organic strategies provide high-quality free traffic, the first step to conversions.

Bottom Line

Organic marketing is a scientific and research-based marketing strategy that requires dedication, discipline and patience. It can take about six months to start seeing results because many businesses are employing it.

With the right products and services, you can have a booming business in no time. However, organic marketing and inorganic strategy are the perfect blend to produce faster results.

Effective marketing thus puts your brand in front of the right audience while establishing your business as an authority. In the digital space, organic growth marketing has become a non-negotiable to achieve sales and customer validation.

At Growth Jockey, we are committed to helping businesses achieve organic growth through tailor-made strategies that address the specific challenges they face across diverse industries. Regardless of the scale of your company, whether it's a small-scale enterprise or a large corporation, we can provide you with the expertise and insights needed to drive sustainable growth.

Take a proactive step towards unlocking new opportunities for your brand by reaching out to us today!