The Essentials of Email Marketing: Tips and Best Practices

With readers receiving numerous emails, making your email stand out is essential. According to a survey, daily emails will increase to 392.5 billion by 2026. So, it's essential to adapt email marketing for business growth and grab readers' attention.

In the ever-evolving digital marketing space, developing an effective email marketing strategy may be challenging. However, email marketing offers higher ROIs than any other marketing tactic.

Businesses can make up to $36 for every dollar spent. So, if you are an email marketer or business owner looking for business growth, this blog is for you.

In this post, we'll talk about how you can use email marketing to drive sales and boost engagement with your emails.

Harnessing the Potential of Email Marketing

Emails remain an indispensable marketing tool, even with the domination of social media platforms. Email marketing enables business owners to reach a broader audience. According to HubSpot, 86% of consumers anticipate promotional emails.

Businesses can use emails to drive sales, increase customer engagement, create brand awareness, and retain or acquire new customers.

Emails let you stay in touch with your customers and offer updates about new products or services. Email marketing is a cost-effective technique for obtaining results, irrespective of your goal.

Essential Elements of Email Marketing

To utilise the full potential of email marketing, it’s essential to have value-adding elements in your email. Here are some key elements that will boost engagement and hike open rates.

• Email List: Maintain a list of subscribers who are genuinely interested in your products.

• Content: Create relevant and engaging content that adds value for the customer. Consider including images, videos, and text.

• Design: Create visually appealing design templates that align with your brand image. Make sure to design mobile-responsive templates.

• Segmentation: Divide your email list into groups. Create audience segments based on demographics, age, gender, behaviour, and interests.

• CTAs: Include concise and clear call-to-action. The CTAs must encourage consumers to take the desired action.

7 Email Marketing Strategies to Maximise Results and Engagement

If email marketing is so effective, why doesn't it yield results? This is because only 29%^[1] of marketers know how to create an effective email marketing process.

So, if you want to write better emails and achieve amazing results, GrowthJockey is the right place for you.

Here are 8 email marketing tips by GrowthJockey to make your emails stand out and grab the reader's attention.

1. Build a Solid Subscriber List

No matter how well you draft your email, it's a wasted effort without a solid email subscriber list. To harness its maximum potential, persuade your subscribers with irresistible incentives.

• Start by offering special discounts or reward programs.

• Use your blog for lead generation and drive customers to sign up for your emails.

• Grow your subscriber list by optimising your social media bio.

• Maintain a list of subscribers genuinely interested in your product.

• Segment your email list based on target audience, age, gender, interests, and behaviour.

Include a link to your email newsletter and encourage sign-ups. Build a thriving list of subscribers by eliminating non-active ones to maintain high engagement.

With these email marketing tips, you can create a solid subscriber list to boost business growth.

2. Personalise Your Email Content

Personalising your emails to increase open rates is essential—draft emails with content that specifically caters to your audience. Address the reader's interests, behaviours, location, and history to make them feel you've drafted an email just for them.

There are many ways to personalise your emails. For example, you can address the receiver with their first name or ask them what type of emails they would like to receive.

You can transform generic emails into compelling ones using personalisation.

• Address your reader by their name for all email sends.

• Recommend products, services, or resources based on their history and interests.

• Automate emails for specific actions such as birthdays or abandoned carts.

3. Draft Engaging Subject Lines

Subject lines are the best way to capture the reader's attention. 33%^[2] of users open their emails based on subject lines. They can determine the success of your email marketing campaign.

There are a few ways you can craft intriguing subject lines.

• Use FOMO – A customer is encouraged to buy a product when there’s a sense of missing out on something important. Use urgent, alert, and important words to increase your open rates.

FOMO subject lines create a sense of urgency and push the reader to take immediate action.

Example – Sale Alert! Get 20% Off Only for Today.

• Trigger Curiosity – Offer value while creating a sense of curiosity in the reader. Make the reader want to know more about achieving a particular goal. But don't use clickbait. Make sure to give a brief idea of the email content in the subject line.

Example- How Did I Make $1000 as a Freelancer Last Month?

4. Leverage the Power of Email Automation Tools

As your email list grows, automation will simplify sending emails to reach a broader audience. It's essential to use email marketing tools for automation. These tools offer excellent features such as reports, analytics, and email marketing templates.

You can use different email marketing platforms for automation. Use them to send a welcome email to a new subscriber. Welcome emails can generate 320% more revenue than promotional emails.

An excellent way to use automation is to use email verifiers. Maintaining a targeted email list reduces marketing costs and increases the email deliverability rate. It also helps lower the unsubscribe rates while helping you grow your email list.

5. Use Mobile Optimisation

According to a survey in 2023, 50% of people open emails on their mobile devices. And this trend isn't slowing down. Therefore, as a business owner, optimising your emails for mobiles is essential.

So, how do you ensure an excellent mobile email experience?

• Reduce image size for fast loading.

• Increase link and button size for easy actions.

• Declutter content to reduce scrolling.

• Use mobile-friendly fonts.

Optimising your emails for mobiles can enhance engagement and increase click-through rates. It will also offer a better user experience to your readers when they view content on their phones.

It’s an excellent way to display attentiveness to your audience’s needs. Optimised emails will encourage email clients to buy from your brand because of a better email experience.

6. Adapt the A/B Testing Technique

Understanding which aspects of your email campaign drive more engagement and influence sales is critical. Therefore, you need testing to know what works.

A/B testing involves sending different versions of an email to different audience segments. Businesses perform A/B testing to determine which email performs better. You can experiment with subject lines, CTAs, email copy, and images to measure metrics such as open rates or conversion rates.

By analysing A/B testing results, you can gain insights into your audience's preferences and optimise future campaigns.

7. Implement an Effective Call to Action

The CTA in your email will encourage your audience to take action. It’s better to drive your readers to take a desired action than to leave them wondering. Compelling CTAs will prompt your recipients to take a particular action, whether clicking on a link or purchasing.

Here's how you can write a compelling CTA.

• Make sure it communicates the desired action.

• Use verbs to prompt action and engagement.

• Highlight the value for the recipient after clicking the CTA.

• Keep it short and to the point

• Experiment with variations

Example:

• Download Your Free Guide Now

• Shop Now and Save 25%

• Get a Discount Code Now

Also read our researched blog: 360 Digital Marketing Techniques Used by Leading Brands

Final Thoughts

Mastering email marketing might seem overwhelming, but all it needs is a strategic approach. By focusing on the email marketing strategies above, you can unlock its full potential. Billions of emails are sent out every day, and people are sifting through them.

So, as a marketer, you must be creative. Email marketing has enormous potential if used effectively. While no single tip can guarantee results, knowing how to communicate with your audience will maximise results.

Employing these effective email marketing tips can drive results and increase revenue. With the right email marketing strategies, GrowthJockey will empower your business to reach new heights. Get in touch with us now!

FAQs

1. What is the future of email marketing?

With growing email users, emails will always be relevant marketing tools. They boost engagement and sales and enhance effective communication.

2. What is a good email open rate?

While the open rate of emails depends and varies by industry, on average, a 21% open rate is reasonable. You can increase your open rate by adding catchy subject lines.

3. What is the ideal length for an email subject line?

As many readers open their emails on mobiles, precise subject lines are essential. Aim to write subject lines of 6-10 words to grab attention. Concise subject lines will also avoid being cut off from mobile screens.

4. How can you prevent your email from getting marked as spam?

Ensure you send out relevant emails and avoid spam-trigger words like free, guarantee, etc. You must maintain a clean subscriber list. Using double opt-ins can also help.

5. Which is a better time to send emails?

While it depends on your audience's behaviour, users can test different send times. It will help you to analyse when your audience is the most active and responsive.

Testing will help you optimise send time for future campaigns.

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