Synopsis of organic growth trends in 2022

Growing your business in the digital era goes beyond customer satisfaction. As more businesses enter the market, the online market competition keeps increasing. Without a doubt, the question of the hour is how to stay ahead of the competitors.

The surge in internet users is driving the growth of the digitisation of businesses. And businesses, both small and big enterprises, are adopting online content creation, increasing social media presence, optimising websites and other SEO techniques to scale their businesses.

Internet traffic grew by 40% globally in 2020 owing to the change in consumers' shopping patterns affected by the worldwide pandemic. As a result, more businesses started recognising the value of organic growth. This fuelled the growth of the SEO market.

But growth trends in the online world continue to change, making it difficult for businesses to stay updated with the latest trends. Similarly, 2022 saw some new trends, businesses failing in the transition to the latest trends, and fading of old trends that revolutionised the digital market. So, our team at Growth Jockey analysed the market to list the synopsis of top organic growth trends that took the internet by storm.

Top Organic Growth Trends of 2022

There were many changes in strategies for the organic growth trends of businesses in 2022.

But all trends focused on delivering unique customer experiences to all visitors of the websites, existing customers, and gaining new customers.

As more businesses realise the importance of organic growth, more businesses are investing in SEO techniques. According to The "SEO Market Size, Share, Trends, By Component, By Product, By Deployment, By Platform, By End-use, and By Region Forecast to 2028" report, the [global SEO market size is expected to reach USD 122.11 billion in 2028 and register a CAGR of 9.6% over the forecast period.

Understanding SEO trends and strategies throughout the year can help businesses put their best foot forward in the online market.

Let's look back at the journey of organic growth in 2022.

1. Mobile and User-Friendliness

Mobile-friendliness is a significant factor for SEO. Websites designed to fit the screen of a mobile rank higher in the search engine index than websites only designed to display on a desktop. Search engines like Google and Bing show mobile-friendly websites when they detect a user is using a mobile to search.

Almost 58.99% of mobile users contribute to global internet traffic.

So, in 2022 more businesses focused on using images of smaller sizes, improving user experience by implementing responsive design and other strategies to rank higher in search results.

2. Artificial Intelligence (AI) in SEO

Out of all the techniques used this year, AI made the headlines throughout the year.

AI has the potential to improve the strategies of SEO and help websites rank higher on the search engine results page.

Several strategies of SEO become easier when experts combine AI with machine learning. It can help marketers analyse the available data efficiently, understand customer behaviour relationships between different sites and pages, and develop a better strategy.

AI is also increasingly used to create automated content to speed up the process of content creation. It also ensures the content is highly optimised.

At Growth Jockey, we specialise in using AI and automation to help businesses scale and stay ahead of their competitors. We can identify opportunities using advanced technology and system and deliver the best results for the growth of the business.

3. Long-Form Content

Anything above 1,000 or 1,500 words is usually defined as long-form content.

Websites with long-form content have better chances of ranking on the search engine results page because this form allows diverse keywords without keyword stuffing. This helps to target a range of topics and users.

Several studies have shown that websites with long-form content generate higher traffic and more shares. The chances of getting a backlink are also higher in this form of content.

While focusing on the content length, one should not miss the quality. Quality is equally important for SEO.

4. Following the E-A-T Principle

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness is an essential principle of Search Quality Rater Guidelines. It is a core concept of Google metrics, and in 2022, Google confirmed that search quality rate every search query for E-A-T.

Businesses followed the framework of E-A-T in creating content for their websites. Not just the blogs but the landing pages and other content on the website followed this principle.

More experts lend their voice to creating valuable content for businesses to show expertise and rank higher on the search engine results page.

5. Image Optimisation

In 2022, SEO was not limited to choosing relevant keywords and providing users with an interactive experience on the website. Businesses focused on image optimisation strategies to rank the images on the website on the Google image results page.

Image optimisation includes compressing the size of images without ruining the quality. In most cases, visitors only stay on a website for a short time if the image loads appropriately within the first few seconds. They look for visually appealing content upon visiting the website. Also, 67% of online shoppers make purchase decisions based on high-quality images.

Image optimisation has become an integral part of SEO trends and will continue to be so in the coming years.

6. Mobile and Voice Search

Voice search assistants are the future. This technology translates the spoken word into text and delivers instant results to the speaker.

Google has reported that 27% of the global population uses voice search on mobile devices. Voice search is not just limited to mobile phone users but smart speakers and laptops.

Amazon's Alexa, Apple's Siri, and Google Assistant have come a long way and transformed the search experience for internet users.

Owing to this growing trend of voice search, there was a rise in using long-tailed keywords. Since individuals tend to write in a shorter version than when speaking, mobile and voice searches use long phrases.

Voice search allows users to perform several tasks simultaneously.

7. Video As Part of SEO Strategy

It has become critical to include videos as part of the SEO strategy. Visual content, both photos and videos, significantly influence the website's rankings.

Also, in the long run, it influences purchasing decisions of buyers. An individual visiting the website is more likely to purchase a product after seeing a product video than only reading the description.

The internet is flooded with video platforms, and visual content is everywhere, from YouTube to Instagram. YouTube has more than a billion active users. According to the latest online video consumption statistics, 92.7% of global internet users watch online videos each week.

Businesses and marketers spent considerable time optimising the videos for different platforms by including accurate descriptions and names.

SEO: The Only Way Forward in 2023

SEO has always been crucial in generating brand awareness, getting more traffic, capturing new leads, increasing sales, and fulfilling other business goals. The trend of adopting organic growth strategies is here to stay.

The recap of trends in 2022 is an excellent reminder to adopt the best practices of SEO. As more businesses move toward digitisation, the SEO market will continue to expand, and so will new trends.

Search engines are now qualified to distinguish between quality content, so it is essential to understand the latest SEO trends. The best strategies of 2022 will continue to be in practice in the future years.

Figuring out what works for your business and adopting different organic growth trends require expert help. Growth Jockey is here to help you move forward and take your business to new heights. Our team of experts have years of experience in market research and analysis. After understanding the recent trends and how they can benefit your business, we can draw up the most effective organic growth strategy.

At Growth Jockey, we are committed to helping businesses achieve organic growth through tailor-made strategies that address the specific challenges they face across diverse industries. Regardless of the scale of your company, whether it's a small-scale enterprise or a large corporation, we can provide you with the expertise and insights needed to drive sustainable growth.

Take a proactive step towards unlocking new opportunities for your brand by reaching out to us today!