What are the Steps to Register Your Store on Swiggy

The digital shift has reshaped how businesses operate, especially in the food industry. Swiggy, a leading food delivery platform, offers restaurant owners a gateway to reach a broader customer base and boost sales.

Whether you run a small café or a large restaurant chain, listing your store on Swiggy can enhance your visibility and customer engagement by making your business digital.

This comprehensive guide will guide you through the entire Swiggy registration process, covering all prerequisites, account creation, document submission, onboarding, and tips for a successful listing.

Prerequisites for Swiggy Registration

Before starting the Swiggy registration process, it's essential to gather all necessary documents and information. This preparation will streamline your registration and avoid any delays. Ensure you have the following documents and information ready:

• FSSAI License

The Food Safety and Standards Authority of India (FSSAI) license is crucial for ensuring that your restaurant adheres to food safety standards. This license builds trust with customers while complying with legal requirements.

The FSSAI license is a mark of credibility. It is essential for the smooth functioning of a food business. Without it, your restaurant cannot legally operate. It ensures that the food served is safe and hygienic, which is crucial for customer satisfaction and business reputation.

• GST Registration Certificate

GST registration is mandatory for all businesses in India. This certificate legitimises your restaurant as a taxable entity under the Goods and Services Tax regime. It ensures compliance with tax laws and helps in availing tax credits on your purchases.

GST registration provides a legal identity to your business and is essential for conducting transactions with other businesses and customers. This certificate is necessary to issue invoices legally and collect tax on behalf of the government.

• Owner Information and Tax Details

Providing detailed owner information and tax details helps in the verification process. It ensures that the person running the business is legitimate and compliant with tax regulations.

This information is crucial for the legal and operational transparency of your restaurant. It includes details like the owner’s name, contact information, and proof of address. These details help Swiggy verify the authenticity of the business and its owner.

Creating a Swiggy Merchant Account

To begin the Swiggy registration, you must be aware of how to list on Swiggy with a Swiggy Merchant account. Here’s the step-by-step method of creating the Swiggy merchant account:

1. Visit Swiggy’s Official Website.

Navigate to Swiggy Partner. This is the starting point for the Swiggy registration process. Ensure you are on the official site to avoid phishing attempts and ensure a secure registration.

Swiggy’s website is user-friendly and provides all the necessary information for new partners.

2. Find the 'Partner with Us' Section.

Scroll to the footer of the homepage. The 'Partner with Us' section contains the link to start your registration. Clicking on this will take you to the registration form where you begin entering your details.

This section is specifically designed to guide new restaurant partners through the registration process. It provides clear instructions and support to ensure that all required information is filled.

3. Fill Out the Registration Form.

Provide essential details like your restaurant's name, the owner’s contact information, the city of operation, and the type of cuisine. This form is the first step in establishing your restaurant’s presence on Swiggy.

Here, accuracy is crucial for seamless processing. Make sure all information provided is up-to-date and correct to avoid any issues during verification. This step is critical for Swiggy partner registration to understand your business and its offerings​.

4. Submit the Form.

After filling out all required fields, click submit to proceed. This action sends your details to Swiggy for preliminary review. It is essential to double-check your entries to ensure all information is correct and complete.

After submission, you will receive a confirmation email from Swiggy acknowledging receipt of your registration form. This email will contain further instructions on the next steps.

Submitting Required Documents

Upon submitting the form, you will need to upload the necessary documents required for Swiggy registration. Let’s discuss the important ones:

• Shop License

A shop license validates your business operations, ensuring you comply with local regulations. This license helps in establishing the legality of your business, protecting you from potential legal issues and fines. Issued by the local municipal corporation, it ensures conducting the business legally within a city or town.

Upload a clear, readable copy of your shop license. This, among other documents required for Swiggy registration, proves the legality of your business operations. Ensuring it is up-to-date will prevent any legal complications during the registration.

A valid shop license reassures Swiggy registration of your business’s compliance with local regulations, which is a crucial aspect of the partnership​.

• Bank Details

These details are required to facilitate smooth financial transactions. A cancelled cheque or a bank statement can serve as proof. This information ensures that payments from Swiggy partner registration are credited to your account, maintaining a seamless financial flow.

Providing accurate bank details is crucial for timely payments and financial transparency. It helps in avoiding discrepancies in payment processes and ensures that your revenue from Swiggy orders is managed.

• Menu Details

Submit a digital format of your menu, including prices. This helps Swiggy display accurate information to customers.

A well-detailed menu can attract more customers and reduce order errors. Ensure your menu is clear, concise, and visually appealing to make it easy for customers to choose their orders.

• Photographs

Upload high-quality images of your restaurant’s façade, kitchen, dining area, and packaging setup. These visuals help customers get a sense of your restaurant's ambiance and cleanliness, influencing their decision to order from you.

Good-quality photographs can enhance your restaurant’s profile on Swiggy, attracting more customers.

Understanding the Onboarding Process

The Swiggy onboarding process involves several steps to ensure your restaurant meets all requirements. Let us look into how to list on Swiggy:

• Verification of Eligibility

Swiggy verifies compliance with FSSAI regulations and other local food safety standards. This step ensures that your restaurant is legally allowed to operate and meets the necessary hygiene and safety requirements. Swiggy's team may visit your restaurant to verify these standards before approval​.

• Profile Completion

Fill in additional details such as operational hours, seating capacity, and delivery radius, and upload your menu. A complete profile helps customers get comprehensive information about your restaurant, making them more likely to order from you.

Detailed profiles also enhance your visibility on the platform, attracting more customers. Swiggy’s algorithms favour profiles that are detailed and updated, ensuring your restaurant appears higher in search results.

• Agreement and Document Submission

Review and agree to Swiggy’s terms and conditions, then submit the required documents for verification. This step formalises your partnership with Swiggy and ensures all legalities are covered.

You will need to read through the partnership agreement to understand your responsibilities and rights as a Swiggy partner. Ensure all documents are clear and legible to avoid any delays in the verification process​.

• Account Activation

Upon approval, your account is activated without a Swiggy registration fee. They assign an account manager to assist you through the process. This manager will help you navigate the platform, ensuring your restaurant’s seamless integration with Swiggy’s services.

The account manager is your point of contact for any issues or questions, providing support to optimise your restaurant's performance on the platform. Regular communication with your account manager can help you make the most of Swiggy's tools and services.

Tips for a Successful Listing

Registering your restaurant on Swiggy can significantly boost your business by increasing visibility and attracting more customers. Here are a few tips to get a successful listing on Swiggy registration:

• Optimise Your Profile

Ensure all information on your Swiggy profile is accurate and up to date, including your restaurant name, address, and menu items. Use high-quality photos to attract more customers.

A well-optimised profile can enhance visibility and increase orders. Updating your profile keeps it fresh and relevant. Customers appreciate detailed information like ingredient lists and nutritional facts, helping them make informed decisions.

• Streamline Order Management

Implement an efficient system for receiving and processing Swiggy orders. Train your staff to handle online orders promptly. Efficient order management reduces delays and errors, improving customer satisfaction and encouraging repeat business.

Investing in good order management software can be beneficial. Ensure your kitchen staff is well-versed with handling digital orders and maintaining quick turnaround times to meet delivery expectations.

• Ensure Timely Deliveries

Coordinate with Swiggy’s delivery partners to minimise preparation time and ensure timely deliveries. Prompt deliveries enhance customer satisfaction and encourage repeat orders.

Timeliness is crucial in the food delivery business to retain customer trust and loyalty. Consider optimising your kitchen workflow to reduce preparation times. Working with delivery personnel can help ensure that food arrives hot and fresh, maintaining quality standards.

• Promote Your Swiggy Presence

Use social media, your website, and physical marketing materials to promote your Swiggy listing. Offer exclusive promotions and discounts to attract new customers. Active promotion can increase your restaurant’s visibility and order volume.

Encourage customers to leave positive reviews on Swiggy, as good ratings can boost your restaurant's ranking on the platform. Utilise Swiggy’s promotional tools to run special campaigns and attract more orders.

• Monitor Performance

Utilise Swiggy’s dashboard to track key performance metrics and gain insights into customer preferences. Use this data to tailor your offerings and marketing strategies. Regular performance monitoring helps identify areas for improvement and optimise operations.

Determine metrics like order volume, average order value, and customer feedback to make informed business decisions. Adjust your menu and services based on what the data reveals about customer behaviour and preferences.

Also Read: Building Your Brand on Blinkit: Registration and Setup Guide

Wrapping Up

Registering your store on Swiggy is a strategic move to expand your customer base and increase sales. By following the Swiggy registration process and implementing the tips for a successful listing, you can utilise Swiggy’s platform to grow your business.

Ensure you have all the prerequisites ready, complete the registration and onboarding process, and optimise your profile and operations for the best results.

Ready to elevate your business? Connect with GrowthJockey to take your digital marketing to the next level. Our experts will help you optimise your Swiggy listing and maximise your online presence!

FAQs

1. How long does it take to get listed on Swiggy after submitting all required documents?

The Swiggy registration process takes about two to three weeks after you submit all required documents. During this time, Swiggy verifies the information and may conduct inspections. Once approved, your restaurant profile goes live, and you can start receiving orders.

2. What types of cuisine can be listed on Swiggy?

Swiggy allows a wide range of cuisines to be listed on its platform, including Indian, Chinese, Italian, Continental, and more. You can specify your restaurant’s speciality in the registration form, ensuring your menu attracts the right customer base. Variety in your offerings can help appeal to a broader audience.

3. Can I update my menu and pricing after my restaurant is listed on Swiggy?

Yes, you can update your menu and pricing even after your restaurant is listed on Swiggy. Updating your menu helps keep it current and attractive to customers. Ensure any changes are reflected to avoid discrepancies and potential customer dissatisfaction. Swiggy provides tools for easy menu management.