A Step-by-Step Guide to Registering Your Business on Amazon

Your business must have a strong digital presence in today's tech-driven world. Companies must stay updated with market trends online to stay ahead of competitors.

Amazon is one such platform that offers businesses a great opportunity to expand their reach and establish themselves in the growing e-commerce market.

With its vast customer base and user-friendly platform, Amazon makes it easy for businesses to sell various products.

To start selling on Amazon, you must first register on the platform. This Amazon guide will help you with your Amazon seller registration process in the easiest and fastest way.

It covers the Amazon registration process, listing products, setting up the payment options, and optimising your product listings in an easy and detailed manner to register business on Amazon.

Registration Process

Amazon seller registration is a straightforward process if you follow the right steps. This e-commerce registration process is clearly explained at GrowthJockey.

Here is how you can start your Amazon registration:

1. Start by visiting sell.amazon.in.

2. Select the "Sign up" option to start the process of e-commerce registration.

Let us now understand each step in detail to ensure a smooth setup of your Amazon store.

Step 1: Enter Your Business Information

First, provide details about your business. This includes your business location (country), business type (public, private, etc.), business name, company registration number, registered business address, and phone number.

Step 2: Enter your Seller Information

Identify yourself as the primary contact for your business. Use a government-issued ID, like a passport, to provide the following details:

• Your full name (and your middle name)

• Country where you are a citizen

• Country where you are born

• Birth date

• Address of residence

After this, enter your contact number too, along with an additional contact.

Step 3: Enter Billing Information

After completing your e-commerce registration, provide your banking details and credit card details. These are used for handling expenses and payments. The bank account you provided should be registered in your name or your business's name.

Step 4: Enter your Product or Store Information

After setting up payment details, you must write down your business name as you want it to be displayed on Amazon. This name, or your "store," will be visible to customers in your offers and the public seller profile.

Next, provide the following details:

• The product code

• Certifications of your Business

• Status of your brand or manufacturer

Step 5: Identity Verification

Now, update the following:

• ID issued by the Government.

• Proof of your business address or residence address that is dated within almost 6 months. For example, your bank statement or your credit card statement.

Next, you will have to either:

• Take a picture of yourself along with your ID issued by the Government, or

• Video call an Amazon associate. You must also bring your proof of address and ID issued by the government.

Listing Products

A product listing has your business details. When you are listing on Amazon, you must add some information.

This includes the category of your brand, brand name, specifications, features, images, and price.

What is Listing?

To begin selling on Amazon.in, you must list your product first. This is an important step to start selling your brand or product.

To list your business, you must provide the details mentioned above. These details help the customers make informed buying decisions.

To list your products on Amazon, use your Seller Central account and follow these steps:

Create A New Listing

Creating a new product listing on Amazon involves providing product details and images. These should also comply with the Amazon guides. Here are the necessary information for creating a new listing:

1. Title: Maximum of 200 characters, with the first letter of each word capitalized.

2. Images: 500 x 500 pixels or 1,000 x 1,000 pixels for higher quality, following Amazon's Image Guidelines.

3. Variations: Include different colors, scents, or sizes.

4. Bullet Points: Concise sentences that highlight key features and benefits.

5. Featured Offer ("Offer Display"): The primary offer on the product page, where customers can click “Add to Cart” or view the offer.

6. Other Offers: Other pricing and shipping options by other sellers, etc.

7. Description: Use keywords to enhance discoverability and improve the listing's visibility.

Optimising Product Listings

Optimising your Amazon product listing is important for improving your sales. This Amazon registration guide covers the best practices for keywords, images, A+ content, etc. Utilising Amazon SEO is important for becoming successful at selling on the platform.

Amazon SEO means improving your product listing so that more people see it in its category. When more shoppers see your product, you get more sales. It also helps you to rank better in Amazon's search results.

A well-optimized listing makes you stand out from the crowd. It improves your click-through rate (CTR) and Amazon conversion rate (CVR).

To optimize your product listings on Amazon, follow the given process:

Step 1: Search for Keywords

Find out what words or phrases customers use to search on Amazon. Think like them and find the main words describing your product. These are your starting keywords. Then, find more related keywords to use in your Amazon listing.

Step 2: Improve Your Product Title

Your product title matters a lot for Amazon's search system. It helps it to understand your product's relevance. Craft a clear and descriptive title to attract potential buyers.

You can start by entering your brand name. Then, focus on using important keywords to describe your product.

Step 3: Improve Your Product Description

Your product description is where you can highlight more features and benefits that didn't fit in with your title or bullet points. It is important because it is searchable by Amazon's algorithm. Adding A+ content can make your product page even better.

Step 4: Improve Your Product's Key Features

On your product page, use bullet points with keywords to highlight your main features. Each bullet should explain what your product offers and why it is special.

Choose the top five features and benefits you want customers to see.

Step 5. Improve Your Product Photos

In online shopping, since customers can't touch your product, your images should do the talking.

Follow these tips to make your images stand out:

• Show your product from different angles.

• Demonstrate your product in use, highlighting its key features.

• The first image is important as it appears in search results.

• Stick to Amazon's image size, format, color mode, and file name guidelines.

• Use infographics to highlight the features and benefits of your product.

• Choose high-quality images.

Step 6. Improve Product Search Terms

Product search terms, also called back-end keywords, are hidden keywords that customers can’t see. They help Amazon's algorithm identify specific product keywords.

Here is how you can optimise them:

• You can use up to 250 bytes.

• Avoid special characters, competitor ASINs, and brand names.

• Don't repeat words or phrases already in your product listing.

• Use new, less commonly searched keywords to improve visibility.

Step 7. Improve Your Product Pricing

Once your Amazon seller registration is complete, you will realise that competition is high, especially in pricing. According to statistics, nearly half of online shoppers look for the best prices on Amazon.

It’s important to keep your prices competitive while also ensuring your margins are profitable. Avoid setting prices too low to maintain profitability.

Setting Up Payment Options

After you register business on Amazon, you must now set up your payment options. Here are some concerns that people have regarding payment options while selling on Amazon:

When do You Get Payments?

Amazon processes your account balance settlement 14 days after you open your seller account. This means Amazon transfers funds to your bank account on the settlement date and repeats this process every 7 days.

To ensure smooth online payment services from Amazon.in, you must have the following:

1. A positive balance in your seller account: Your sales earnings should exceed fees and refunds incurred.

2. Valid bank account details in your seller account: Amazon transfers sales proceeds to your bank account via electronic transfer to ensure that the bank information provided is accurate.

After settling your account, Amazon provides a settlement report in Seller Central's Reports section. Funds are transferred online to your bank account. It typically arrives within 2 to 3 working days after the payment is initiated.

How do You Get Payments?

With Amazon, payments are directly transferred to your specified bank account via Seller Central. You can easily check and update your bank information on the Account Info page.

Whether it's pay on delivery or another payment method, funds are deposited straight into your bank account without any complications.

Summing Up

E-commerce has revolutionized the business landscape. This has led to the empowerment of both small businesses and big companies to thrive online.

The main players in this transformation are online marketplaces such as Amazon. These platforms connect Indian sellers with millions of customers across the country.

Here is your Amazon guide simplified; start with your Amazon seller registration process. Then, choose your shipping and storage options. Lastly, you can list your products and optimize them.

Visit the GrowthJockey website to equip yourself with all the information required enhance your business. Our customized solutions are tailored to meet the unique needs of every business.

FAQs

1. How do I get paid on Amazon?

After capturing payment, funds are deposited into your Amazon Pay account. Following the Amazon Pay Reserve Policy, They are automatically transferred to your bank account on the next scheduled settlement date.

2. Is optimizing your Amazon listings worth it?

Optimising your Amazon listing increases sales. Well-optimized listings achieve higher conversion rates which are sometimes doubling those of the non-optimised ones.

By enhancing your Amazon product detail pages, you improve your chances of turning potential customers into actual buyers.

3. What do you mean by Amazon A+ content?

Amazon A+ Content lets you enhance your product detail page with images, text, and comparison tables. This engages readers and provides more information as they consider purchasing your product.

By adding A+ Content, you can make your product stand out, connect with customers, and share the story behind your product.