How Early Stage Start Ups Should Enhance Brand Growth !

Over the last few years, as India’s population has grown, so has the number of startups. Currently, India has over 80,152 startups that DPIIT has officially recognised. The country has a thriving startup economy with numerous new companies emerging in various industries.

In this competitive market, getting your brand across to prospects can be challenging. This is why we at Growth Jockey are here to help. So, if you are wondering how to enhance brand growth in early-stage startups, this insight is just for you!

Which businesses are classified as startups?

Startups are new companies usually characterised by high innovation, growth potential, and risk. They are founded by entrepreneurs who wish to disrupt traditional markets, create a new product or service, or solve social or environmental problems. Some popular startups in India are Unacademy, CRED, Meesho, and Zomato.

Importance of brand growth

Brand growth refers to increasing a brand's recognition, visibility, and perceived value over time. This involves various activities and strategies designed to help a brand achieve its business goals. It includes increasing revenue, expanding market share, and establishing customer loyalty.

A brand's growth aims to create a positive perception of a brand. For this to happen, the brand must resonate with its target audience, build customer loyalty, and drive business success, and it can be achieved through various means, including social media marketing, public relations, and growth marketing for startups.

What steps should early-stage startups take to enhance brand growth?

Imagine you are walking down the street and seeing a cute, quirky coffee shop you've never visited. You decide to go in and are welcomed by its colourful walls, aesthetic decor and friendly baristas. The coffee is just how you like it, and the atmosphere is fun, and as you leave, you think of when you'll be back next.

This coffee shop is the perfect example of why an early-stage startup should enhance brand growth. It is important to consider brand growth strategies by building customer loyalty, establishing credibility, and facilitating growth.

Listed below are some techniques for brand growth to help your startup reach new markets.

Defines their brand identity

Your brand identity is the foundation of your brand. It comprises your company's values, mission, and vision. Take the time to define your brand identity before you launch your product.

Your brand identity should resonate with your target audience. Here are some reasons why:

Helps with differentiation

A clear brand identity helps a startup differentiate itself from its competitors. It defines what the startup stands for, what it offers, and how it differs from other businesses in the same space. A unique brand identity helps a startup stand out in a crowded market and attract customers who resonate with its values.

Communicates with potential customers

A clear brand identity communicates what the startup stands for and what it offers to potential customers. It helps customers understand the value proposition of the startup and how it can meet their needs. Clear brand identity also helps startups communicate internally, aligning team members around a shared vision and mission.

Enhances brand loyalty

Having a clear brand identity helps build brand loyalty among customers. When customers resonate with a brand's values, they are more likely to become loyal customers who return to the brand repeatedly.

How can we at GrowthJockey help?

Creating a brand identity that resonates with the target audience is critical for the success of any business. Here are some ways we will help to create a brand identity that connects you with your target audience:

• Research your target audience: It is important to research your target audience to understand their needs, values, preferences, and pain points. This will help you tailor your brand identity to resonate with them.

• Define your brand personality: A brand personality is the set of human characteristics associated with your brand. This includes attributes such as fun, sophisticated, friendly, or serious. Define your brand personality based on the needs and preferences of your target audience.

• Create a strong brand message: Develop a clear message that communicates your value proposition, brand personality, and key benefits to your target audience. Make sure your brand message is consistent across all touchpoints.

Focus on creating a strong brand

Did you know that 77% of marketing leaders say branding is critical to growth? This is why branding is critical for startup growth.

A strong brand can help you stand out, attract customers, and build trust. And a well-crafted brand identity can communicate your values, mission, and vision to potential customers and help you differentiate yourself from competitors.

Having a strong brand is necessary to enhance brand growth. Some reasons why this is needed are:

• Attract customers: As a new player in the market, early-stage startups need to build awareness and credibility with potential customers. A strong brand will help build trust and loyalty among consumers, leading to increased sales and customer retention.

• Raise investment: Early-stage startups often rely on investors to fund their growth. Investors are more likely to invest in startups with strong brands because it demonstrates the potential for long-term success and market viability.

• Differentiate from competitors: In crowded markets, building a strong brand can help a startup stand out from the competition. A unique and recognisable brand can create a competitive advantage, making it easier for customers to choose your product or service over others.

• Create brand advocates: Early-stage startups need to build a strong base of loyal customers who will advocate for their brand. This can help to increase brand awareness and attract new customers, resulting in organic growth and cost-effective marketing.

How can we at GrowthJockey help?

Creating a strong brand is important for early-stage startups. We can help you create a strong brand by using some techniques for brand growth that include:

• Crafting a compelling brand message: Your brand message is the story you tell your customers about your company. It should be clear, concise, and memorable.

• Establishing a strong online presence: In today's digital age, it's important to have a strong online presence. This includes a website, social media accounts, and other online marketing channels.

• Building a community: A strong brand is more than just a logo and website. It's a community of people who share your values and support your company. You should engage with your audience and build relationships with them.

Create a strong visual identity

Your visual identity includes your logo, colours, typography, and other design elements. Create a strong visual identity that is consistent across all your marketing channels. It will help your target audience identify your brand easily

A strong visual identity is crucial for building brand awareness for several reasons:

First impressions matter

When customers interact with a brand for the first time, they often form an initial impression based on its visual identity. A strong visual identity can help make a positive first impression and pique the customer's interest, leading to further engagement with the brand.

Brand recognition

A strong visual identity helps customers recognise and remember a brand. Consistent use of visual elements such as colours, typography, and design across all touchpoints helps build brand recognition and recall, making it easier for customers to identify and remember the brand.

Emotional connection

A strong visual identity can also help a brand create an emotional connection with its audience. Using colour, imagery, and design can evoke emotions and feelings that resonate with customers, creating a stronger bond between the brand and its audience.

We can ease it out for you!

Creating a cohesive and memorable visual brand identity is important for building brand recognition and loyalty. Here is what we can do to create a strong and consistent visual brand identity for you:

• Define your brand's visual style: Start by defining the overall look and feel of your brand. This includes selecting a colour palette, typography, and design elements that align with your brand's personality and values. Ensure that these elements are consistent across all platforms and marketing materials.

• Create a logo: Your logo is the centrepiece of your visual brand identity. It should be simple, recognisable, and visually appealing. Ensure your logo is scalable and can be used across all platforms and marketing materials.

• Use consistent branding elements: Ensure that your branding elements, such as colour, typography, and design, are consistent across all platforms and materials. This helps to build brand recognition and loyalty.

To conclude

It's 2023, and the number of early-stage startups in India is rising. Enhancing brand growth is an important strategy for early-stage startups looking to succeed in competitive markets and attract customers, investors, and other stakeholders.

At Growth Jockey, our unwavering dedication lies in creating custom solutions that effectively tackle the crucial challenges confronted by our clients across diverse industries, ultimately leading to brand growth. Regardless of the size of your company, whether a small-scale enterprise or a large corporation, you can now leverage the advantages of our cutting-edge solutions to fuel your brand growth.

Take the decisive step towards unlocking the next level of growth for your brand by contacting us today and discovering how our tailored strategies can drive brand growth for your business.