Social Media Challenges for Marketers and How to Solve Them

Social media is a huge marketplace for companies that try to grow their online business. It defies geographical boundaries and provides easy access to the target audience. Hence, the exposure that brands can get through social media channels is amazing. Social media has a vast and competitive landscape. Every brand wants to expand its reach, reputation, and business through online means.

Customers get bombarded with thousands of ad campaigns daily. As a result, it is not easy to impress the audience and make them interested in our products. Companies that don't stay relevant on social media can suffer a huge loss. The loss can be more significant if their business is dependent on online sales of products. Thus, they need to seek help from experts who can redefine their social media strategy.

Newer brands or startups can succumb to the marketing challenges in social media. They fail to create a buzz in the online market. In this article, we will talk about the significant social media risks or marketing challenges.

We will also discuss the ways to counter such challenges:

1. Formulating a sound SMM strategy

Most brands identify their social media marketing goals. Yet, a few of them know how to achieve it. The availability of many social media platforms often confuses marketers. They don’t do enough research on the niche audience and end up wasting the resources of their company.

How we solve it!

Marketers must plan a sound marketing strategy. For that, they must focus on the goals and ambitions of their clients. They must sit down with the leaders and marketing heads of their clients and find what their brand is all about.

They must ask for all the details about the company. It includes their target audience, interests, the products offered by the company, and their social media presence. It will help them in creating a comprehensive social media strategy.

Growth Jockey is an online platform that helps businesses understand their right path. It empowers them through thought leadership and assists their marketing plans from start to end. It provides advertising and marketing services to help businesses expand their reach worldwide.

2. Publishing quality content on social media

To stay relevant on social media, brands need to churn quality content. Failing to do so can make the brand value and impact fade away. Lack of creativity during content creation is a challenge that most digital marketing teams face these days.

How we solve it!

Marketers must first take efforts to train their social media team. The team members should show qualities like creativity, time management, and other skills. Also, the team members must collaborate to create powerful content.

Marketers can take help from companies like Growth Jockey. It makes specialized talent accessible as per the requirements. Or else, they can outsource their content from a reputed social marketing expert or team. Using advanced tools that provide content suggestions can be helpful. Automating posts can also help them to focus on the content creation process.

3. Not focussing on the brand image

Creating a strong brand image is a major challenge for any startup. Social media has changed the way the audience perceives their brands. Social media platforms help brands maintain their communication and relationships with their brands.

Startups, small-scale, and medium-scale businesses do not make plans to improve their brand image. They rely on outdated ways to enhance their reach and trust among the audience. Lack of innovation in their social media marketing strategies is a major challenge that most brands face. It can lead to several problems in social media strategies.

B2B companies hire relationship managers who communicate with clients through social media. Lack of audience reach and connection affects their business. Their inability to earn the trust of the audience affects their social media presence and strategies.

How we solve it!

Social media marketers must create an efficient digital marketing strategy. They must focus on building a strong and positive image in the mindset of the audience. Instead of emphasizing self-promotion, they should generate useful content for their audience. Facebook and LinkedIn groups can help them maintain healthy interactions with customers.

B2B companies must host webinars, podcasts, and other modes to make their products or offering noticeable. E-commerce brands can work with micro-influencers. It will enhance the reach and awareness of their products.

If brands have issues finding the right marketer, they can connect with Growth Jockey to find the talent. Growth Jockey has a talent pool that includes marketers with specialized skills and a proven track record. It also provides business solutions and tools to design the right branding and marketing strategies.

This allows entrepreneurs to focus on their core business and its growth. They provide consultation on how to imbibe value-adding activities in the company culture. Companies can integrate these activities to avoid the regular boredom of project management work. The activities can also help them learn something to scale up their business growth.

4. Poor customer service

Most customers unfollow brands on social media because of their poor customer service. We must focus on brand promotions. Yet, we must also back our offerings by providing dedicated and prompt customer support services.

Poor customer service not only affects the brand's credibility but also affects our marketing aims. While addressing social media risks, we must also focus on improving our customer service.

We see how customer support executives insult uneducated and poor customers through videos. These video clips get shared through social media platforms. Social media is the place where such videos trend and damage a company's image.

How we solve it!

Social media can be a handle to handle customer queries and complaints. Customers should be able to access these channels to share their grievances. Build a social media team must that listens to customer issues. Train the support executives to address customer issues. At the same time, they must know how to speak politely with customers without judging them.

Companies must seek talented and experienced professionals when it comes to handling customers. They must not only hire English-speaking candidates but look for multi-lingual executives. These executives should be experts in understanding and speaking local dialects if required. They can save the company from a crisis by showing their presence of mind and linguistic skills.

We at Growth Jockey help companies by improving their accessibility through social media. We explain how to be accessible to customers through different social media platforms. We teach them how to integrate support teams on various platforms. We also teach them how to promote other products while resolving the issues of customers,

Customer support executives must take extra efforts to address the issues of the clients. At the same time, they can also try to promote the other brand offerings. It will improve the conversion rate and help us to achieve the desired digital marketing targets.

5. Determining the right metrics

As a brand active on social media, we must know which platforms generate the most leads, conversions, and sales for our company. We must identify the metrics that are worth tracking to tune the digital marketing strategies of our company.

For instance, tracking likes, subscribers, comments, and re-shares on the posts is pointless. We must track metrics such as conversion rate, website bounce rate, and ROE. These metrics are essential as they show the improvement or failure of our social media marketing plans.

How we solve it!

We must use tools and applications that track promotions campaigns and advertisements. They can resolve some of our challenges in social media marketing. These tools give us insight into our social media impact by tracking the key metrics. By using them, we can fine-tune our social media strategies and plans.

For example, if the daily footprints on our website are declining. To counter this, we can optimize the SEO of our blogs and website content to bring more visitors.

Conclusion

How to build social media marketing strategies is the question that many marketers face these days. It is essential to create a lasting impression on the audience. We must also try to incorporate multiple ways of reaching the audience. Creating trust among the customers and providing efficient support services are essential to building the credibility of our brands.

At Growth Jockey, we are committed to delivering personalised solutions that effectively address the unique challenges faced by our clients across diverse industries. Whether you run a small-scale enterprise or a large corporation, we help you harness the power of social media to drive your brand's growth.

Get in touch with us today to boost your social media presence !