Growth | Operations

Building Your Brand on Blinkit: Registration and Setup Guide

By Ashutosh Kumar

Learn how to register and set up your business on Blinkit, the leading quick commerce platform. This guide covers everything from sign-up to boosting visibility and sales

In online retail, you have to match the competition in speed and customer experience. Quick commerce is key to growth and higher sales for business owners across various sectors.

Collaborating with quick commerce market players enhances your visibility and sales. It ensures happy and loyal customers. You get exposure to millions of customers whom you do not have to force to make a purchase.

Zomato-owned Blinkit is leading quick commerce like a pro. The platform offers a huge marketplace where businesses can sell diverse products.

This article is a comprehensive guide to Blinkit registration for sellers. You will learn how to register and set up a business on Blinkit.

Blinkit and Quick Commerce

Blinkit has revolutionised the way consumers shop by offering ultra-fast delivery. It has many products, including:

Groceries
Home appliances
Beauty items
Toys
Books
Health and wellness products
Tech gadgets
And printer services

As per Goldman Sachs, it values more than its parent company, food delivery business Zomato.

Once started as an online grocery business, Blinkit is now at the top of quick commerce. It is market-leading with a 46% share in 2023 and an annualised gross merchandise value (GMV) of ₹142 billion. The app promises 15-20-minute deliveries. It sets a new standard for speed and convenience in e-commerce.

Quick commerce caters to the modern generation's urban lifestyle and busy schedules. Bllinkit, the leading player in the quick commerce model, has millions of customers. So, those who set up their online grocery business on Blinkit put their products before a massive customer base.

Q-comm's special features include a fast delivery model, hyperlocal dark stores, and advanced logistics. Blinkit is giving tough competition to e-commerce giants like Flipkart and Amazon. By understanding changing consumer expectations and behaviour, Blinkit has made quick commerce a choice for many.

Blinkit Registration Process for Sellers

Signing up and creating a Blinkit profile is easy if you have all the documents ready. Here are the steps on how you can sign up and set up your Blinkit seller profile:

Visit the Blinkit seller registration page at https://seller.blinkit.com/.
After verifying your email, you have to fill out a form. It asks for your basic personal details, such as your name, contact information, and business details. This may include your business name, address, and the types of products you plan to sell.
It will ask for registration and documentation details. You must provide business registration numbers, GSTIN (Goods and Services Tax Identification Number), and shipping locations. Submit your PAN, CIN/YDYAM documents, and brand authorisation.
After filling in all accurate details, read the terms and conditions. Go through the privacy policy of Blinkit. Once you understand and agree to these terms, tick the boxes to accept and proceed.
Verify and click the submit button after entering all the required information and agreeing to the terms. Remember to check the details.
Blinkit’s team will review your application. They might contact you for further verification or approval. There is no particular time frame for receiving a confirmation call.
If you do not hear back within a reasonable time, contact Blinkit’s support or customer service to check your registration status.
You will get a confirmation if all your details are right and good to go.

Set Up Your Blinkit Seller Profile

Once Blinkit approves a seller account, you will receive a notification and can access the seller dashboard. The next step is to complete your profile for maximum visibility on the platform:

To complete your e-commerce setup, go to the "Profile" section on the dashboard. Update the logo in the profile picture section.
Add a legal business name that matches your official business registration documents.
Enter business contact information. Add a phone number and email address for customer inquiries and Blinkit communication.
Add your business address, which will be used for verification. It may be displayed to customers for specific product categories.
For transparency and organised collaboration, add tax information, such as a PAN card.
It may also ask for licenses and certifications, like an FSSAI (Food Safety and Standards Authority of India) license from businesses in the food sector.
Add the correct bank account details to receive payments smoothly from Blinkit.

Customise Your Storefront

After a successful e-commerce setup, the next step is customising your storefront.

Upload a high-quality company logo to be displayed on your product listings, which helps build brand recognition. Write a brief and engaging brand description to introduce your company. Do the same for products.

Double-check your bank account information to avoid any delays or issues with your payments.

After you have made all the changes and customised your profile, submit it for review.

List Your Products

Once your seller account is approved, the next step is to list your products on the Blinkit platform. Ensure each product listing includes detailed information. Add a title, description, pricing, images, barcodes, and other relevant details to your product. It maximises visibility and attracts potential customers.

Whether adding products individually or using bulk upload tools for larger inventories, ensure accuracy. This will avoid missing sales opportunities on Blinkit.

Brand Optimisation Strategies

Whether you want to grow your online grocery business or sell other essentials, Blinkit is the right place. Blinkit’s active presence on social media platforms allows sellers to enhance their brand visibility and customer engagement.

User-generated content (UGC) has the highest value. Sellers can encourage positive customer reviews and testimonials on social media and other channels. It helps build trust and credibility among potential buyers.

Sellers can showcase their products on social media. They can share engaging content formats like videos, infographics, and user-generated challenges. If not sales, this can help create awareness or buzz about your product.

Sellers can use various digital marketing techniques. You can use content marketing, SEO (search engine optimisation), email marketing, and PPC (pay-per-click) advertising to reach Blinkit’s target audience. These strategies help in driving traffic to their product listings and boost sales.

GrowthJockey is a leading digital solution provider for optimising brands. Our team specialises in artificial intelligence (AI), machine learning (ML), and digital advertising. We understand quick commerce and how to make the most out of it.

Connect with us to enhance your visibility, engage customers, and drive sales.

Using Blinkit Platform Features to Boost Visibility and Sales

In 2023, Blinkit introduced new features to create custom stores within the app. It allows the brands to track the analytics on custom landing pages. They can also implement their design. There are several features that help sellers boost visibility and sales. Here are the features businesses can use for growth:

Data-Driven Targeting

Personalisation by Blinkit has been leading impulse buying. Sellers can utilise user data and location tracking to personalise the shopping experience.

Targeted Promotions

Blinkit has the option of personalising promotions based on user preferences. It allows sellers to attract specific customer segments. For instance, promoting products based on past purchases or local trends can increase visibility and sales.

Dynamic Recommendations

Sellers can benefit from Blinkit’s product recommendations. It can help you know about trending items. This feature encourages impulse buys, enhancing conversion rates and customer engagement.

Best Practices to Maintain a Strong Presence on Blinkist

Maintaining a strong presence on Blinkit requires consistent effort. It enhances visibility, customer engagement, and brand reputation. Here are some key practices to follow:

Optimise your listings with high-quality images, detailed descriptions, accurate pricing, and relevant keywords. Highlight unique features and benefits to attract and inform potential customers.
Keep your inventory up-to-date for timely order fulfilment. Use Blinkit’s inventory management tools to track stock levels, manage product variants, and maintain accurate listings.
Respond to both positive and negative feedback. It shows your responsiveness and commitment to customer satisfaction. This builds trust and loyalty among customers.
Take advantage of Blinkit’s promotion tools to run targeted campaigns and discounts.
Invest in Blinkit's featured listings or ads to increase product visibility. Use Blinkit's analytics to optimise ad performance based on customer behaviour and trends, maximising sales impact.
Offer exceptional customer service by responding quickly to inquiries and providing accurate information. Use Blinkit’s messaging tools to communicate.
Adjust pricing to stay competitive. Offer deals and bundles to encourage purchases and stand out from competitors.
Use Blinkit's analytics to track sales, customer engagement, and inventory turnover. Check these metrics to improve your selling strategy.
Use social media and other digital channels to promote your Blinkit store and products. Share customer testimonials, product features, and special offers to build brand recognition and attract new customers.
Stay compliant with Blinkit’s policies and guidelines for product listings, promotions, and customer interactions.

Wrapping Up

Starting your journey on Blinkit offers a gateway into India's growing quick commerce. Blinkit’s unique features, such as personalised targeting and promotions, boost visibility and sales.

GrowthJockey’s cutting-edge digital strategies can enhance your brand presence. We help you with optimised listings, efficient inventory management, and exceptional customer service. We help brands build trust and loyalty among customers while offering them satisfying customer experiences.

These efforts will differentiate your business on Blinkit!

FAQs

1. Where can I register as a seller on Blinkit?

You can visit https://seller.blinkit.com/ to sign up as a seller with Blinkit.

2. What payment methods does Blinkit offer to sellers?

Blinkit offers sellers various payment methods, including online payment gateways, bank transfers, UPI, and wallet payments. These options ensure flexibility and convenience when receiving payments.