How to Become a Successful Meesho Reseller: A Step-by-Step Guide
The Indian e-commerce market is expected to reach USD 188 billion by 2025. Apps like Meesho lets you be part of such a massive market. For a low-risk, high-reward way to sell in this fast-growing market, become a Meesho reseller.
If you have yet to become a reseller in Meesho, we’ll help you learn how to be the best Meesho reseller. You can turn your free time into a business, all without leaving home.
But before we jump in, let’s break down how Meesho's reseller model works.
Understanding the Meesho Reseller Business Model
Since 2005, Meesho has become India's biggest e-commerce company. Currently, Meesho has about 140 million customers[1] and 1.1 million vendors. Its business model is driven by accessibility, simplicity, and support.
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Zero Commission
Unlike a conventional marketplace that charges a commission of 5% to 20%[2], Meesho's business model does not charge commissions to its sellers. Meesho's major strength is that it empowers small to medium enterprises (SMEs) in online selling.
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Hands-on Order Management, Delivery and Customer Service
For resellers on Meesho, the online platform handles everything from delivery to customer service and returns. This makes things easier for the sellers, as they can focus on marketing and reaching potential buyers.
How to Create Your Meesho Account and Get Started
Create a virtual shop on Meesho's platform for buyers to find your products. These are the documents you need:
- Bank account details
- Email ID
- Proof of Address
- GST certificate
- Legal name (same as the one on your GST certificate)
- Business name (same as the one on your GST certificate)
- Clearly state your business (manufacturer or wholesaler)
- Pickup address details along with PIN code
Once you have a scanned copy of the documents listed above, here's a step-by-step guide to registering as a Meesho reseller.
Step 1: Head to Meesho’s website[3]. Step 2: Go to the homepage and click on the "Become a Supplier" link. Step 3: Next, you will be asked to enter your mobile number and hit "Send OTP." Step 4: Enter your email address, create a password, and set up your account. Step 5: Put in your GSTIN number and click “Verify”. Triple check your details and then hit "Continue to Proceed."
Congrats! Your account is all set up!
Step 6: Provide your bank details. The name on your GSTIN must match your account name. Step 7: Enter your first and last names and your store's name.
Reselling the Right Products on Meesho
If you’re thinking about listing your store on the platform, here’s how to pick the right products:
1. Know Your Audience’s Preference
To connect with your target customers, you need to know what they are interested in. Are they drawn to fashion, home appliances, beauty products, or gadgets and accessories? Consider their lifestyle and interests when making your choices.
For example, if your audience consists of young professionals, they’re likely to be interested in trendy clothes or the latest tech gadgets.
2. Offer a Mix of Everyday and Specialty Items
Having a mix of popular and unusual items is helpful. Products such as clothing and cooking items need to be restocked throughout the year because consumers buy these items regularly.
Seasonal products, like holiday clothes and electronics, are very profitable. But they are bought and sold only during certain months. It is desirable because it allows variety in the catalogue and meets different types of purchasing requirements.
3. Focus on Quality
Even if you don't handle the product directly, you should choose high-quality things. Customers remember the quality of what they buy, and a lousy product can harm your reputation. Before advertising a product, read reviews to ensure you believe in what you're offering.
4. Seasonal and Festive Products
Take advantage of festivals, holidays, and seasons to provide timely and in-demand products. Products like Diwali apparel, winter clothes, and items for the school term might increase sales. Observe what is in trend at certain times of the year.
Marketing Techniques to Expand Your Meesho Reseller Business
The next step is to find ways to promote your Meesho retail business within the Meesho platform or on social media platforms. We've put together a winning strategy to market your business:
1. Make the Most of Social Media
When it’s time to promote your Meesho store, social media is your best friend. Use platforms like Facebook, Instagram, and WhatsApp to share great photos and posts that highlight why your products are worth buying.
2. Offer Deals and Discounts
Bargains such as limited-time offers will keep your customers excited. For example, you can have a 'buy 2 get 1 free' for your loyal shoppers or, for new customers, you can have a 20% discount on a big order.
3. Collaborate with Local Influencers
If you’d like more sites looking at your products, you can team up with local influencers. You get exposure to your products and credibility for your business with it.
4. Collect and Showcase Customer Reviews
Word-of-mouth promotion is another form of advertising. Be interactive with your customers after a sale. Tell them to share photographs or reviews of the product.
Share or repost these reviews on your social media or groups on WhatsApp. They will also enhance customer confidence in you and the products that you deal with.
5. Use Meesho Ads
Meesho allows retailers to boost their high-performing and bestselling products at a price. With Meesho ads offering, you can have your products displayed as a priority and boost the number of people who see them. This increases the chances of more customers clicking and interacting with your product.
4 Tips to Scale Your Meesho Reseller Business for Long-Term Success
As a Meesho reseller, here are some easy-to-follow tips to ensure your store remains successful in the long term.
Here are some easy-to-follow tips that will help your store succeed in the long term as a Meesho reseller.
1. Offer Many Products
For Meesho resellers, having multiple product ranges helps them reach buyers with varying needs. It is a great way to become a top seller, as consumers will always find what they want in your store.
Also, if consumers could browse many products, they'd spend more time on your listings. This is an effective technique to increase conversion rates and overall sales volumes.
2. Upload High-Quality Images
Since they are the first impression of your brand, investing in quality product images draws potential customers to your page.
Clear, high-resolution pictures will show the product in various angles and functions. This way, clients will learn enough about the product and won't need to look for more information to decide.
3. Pay Attention to the Packaging Experience
Packaging is a great way for your product to stand out. Especially since many brands offer their products in cheap, plain packaging to cut costs. Good packaging boosts your product's presentation and ensures repeat sales.
Things as simple as placing a product label and company logo to the box will come in handy.
4. Make Use of Social Media to Advance Your Company
Numerous marketing opportunities are available on social media sites like Facebook and Instagram. You can attempt to contact your target audience by using this media because they are on these networks.
Concluding Thoughts
Being an independent Meesho reseller gives you the freedom to start your own business. Whether you are new to a reseller app like Meesho or trying to upscale your selling strategies, with this guide, you can better understand meeting your customers’ needs and how to market to the right people.
Ready to start your Meesho products reselling journey? Need help setting up a Meesho reseller account? Get in touch with the GrowthJockey team!
FAQs
1. How can I earn as a reseller in Meesho?
Becoming a Meesho reseller is easy, and payment, in general, is based on the following steps. Here’s how it works:
- Pick products to sell from categories like fashion, home appliances, beauty, and more.
- Share your products with potential buyers on social media.
- Set your profit margin.
- Once a customer confirms the purchase, place the order through the Meesho app.
- Enter the customer's delivery details. Meesho will take care of shipping and even handle returns and customer support.
After every successful order delivery, the profits are reflected in your Meesho earn account. You can withdraw them into your bank account at any time.
2. Can I resell on Meesho part-time?
Absolutely! Well, that is what you get from being on the Meesho reselling app: the ability to work at your own pace. You can even dedicate only some hours a week to this or turn it into a firmly set business if you wish to. It is likely precisely this kind of flexibility that inspired many resellers to open Meesho reseller accounts.
3. How do I find trending products to sell on Meesho?
Check trends by browsing Meesho's "Bestsellers." Follow popular items on social media. Also, watch for seasonal and festive trends. Focus on your customers. Choose products that match their interests. The better your products are, the less difficult it will be to rinse and repeat.
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