Businesses are seeking solutions to enhance their marketing. Marketing strategies prove to be the key to success for any B2B business. Be it a startup or a well-established organisation, an efficient marketing strategy results in higher lead generation.
In 2023, the global big data analytics market was valued at $307.52 billion. 3 in 5 organisations using data analytics to drive their business have led to this growth in the market.
Marketing tools are helping businesses to ensure optimised marketing campaigns. These AI-based tools unleash the potential of AI to automate marketing tasks. They allow companies to gain a competitive edge over the others.
AI uses complex algorithms to make decisions and predictions. These algorithms need data to share the outcome. A powerful AI model runs on vast inputs of data that allow the tool to learn and provide solutions.
Data analytics tools transform the way data is interpreted. These tools help AI marketing systems to provide accurate decisions. In this blog, we will discover our new product Intellsys.ai and its power and ability to carry out big data analytics.
Enterprises face many difficulties in making informed decisions when they do not use data analytics tools. Let us look at some challenges faced by businesses that do not use the tool.
Efficient AI systems require vast amounts of data as input. Managing extensive data is challenging for businesses as it is time-consuming and leads to increased costs.
Data analytics tools streamline data management processes and facilitate the removal of outdated and irrelevant data enhancing data accuracy.
Data collection from various sources is difficult for businesses as not all available data is useful and sorting through it is challenging. Data analytics tools help in gathering only useful data while assuring quality.
Marketing companies face challenges in predicting upcoming trends. Failure to predict trends hampers the upgrading of marketing strategies. Using data analytics tools allows marketers to predict trends. The accuracy of the tools helps businesses in making marketing strategies.
Marketers struggle to trust the data they have because of poor quality. The inconsistent data impacts the decision-making process. Using efficient data analytics tools helps marketers to gather trustworthy data. The data collected allows them to create an effective messaging strategy to reach the target audience.
Businesses using public data for marketing ensure that the data is secure. Data analytics tools secure the data from cyberattacks. AI-driven tools enhance data security by predicting unusual system behaviour that leads to data theft.
Intellsys.ai is an advanced AI system that enhances marketing strategies for businesses by leveraging unmatched big data analytics capabilities, ensuring high performance. It consolidates data from various social networks into a centralised data dashboard and optimises data management seamlessly.
Intellsys is a one-stop solution for all your marketing queries. The data analytics tool analyses data to give you accurate results.
For instance, you conduct a marketing campaign and collect the relevant data. Intellsysconsolidates your data and provides you with detailed insights. These insights allow you to take constructive steps to amplify your marketing campaign.
Intellsys.ai not only boosts your marketing strategies but also allows you to remove clutter. It helps in replacing multiple tools with one. This makes it easier to formulate marketing strategies.
The visual representation of key metrics by Intellsys is unparalleled allowing collaborative decision-making with teams. Through sharing dynamic dashboards, the team achieves unified decision-making, optimising marketing efforts efficiently.
The global software company SAP experimented with building a cookie-less alternative for its marketing strategy. The decision was made when the company felt the need to focus more on privacy as the third-party cookies had ended.
The team came up with an idea of placing their ads alongside the contextually relevant content. The approach helped them target key business decision-makers.
The marketing campaign proved to be successful and resulted in a 0.9% click-through rate,[1] raising a 4% boost in brand awareness.
Intellsys.ai helps you achieve the desired outcomes with its all-inclusive data dashboard. It allows you to integrate with 250+ apps to transform your data into insights.
Here are some facts about Intellsys. ai
Intellsys.ai enables your business to spend less on marketing. The tool helps you acquire customers at a lower cost, demonstrating its efficiency through measurable results.
Businesses using Intellsys.ai for their marketing needs could potentially see a 33% reduction in customer acquisition costs.
This AI-driven data analytics tool optimizes your marketing campaign by delivering accurate insights. These insights help tailor your marketing strategy to the target audience's needs.
As a result, businesses could experience up to a 39% increase in target audience reach with Intellsys.
Your return on ad spend (ROAS) gauges your marketing campaign’s effectiveness. Companies often invest heavily in marketing but struggle to make campaigns profitable.
With Intellsys.ai, businesses could see a 28% boost in their ROAS.
Visibility is key to growth and is directly influenced by your website’s click-through rate (CTR). Intellsys.ai can significantly enhance your CTR.
Companies might achieve up to a 55% increase in their CTR using Intellsys.
Turning leads into paying customers is challenging. Many companies struggle with conversion.
Intellsys.ai’s data analytics capabilities can help increase your conversion rate. Expect up to a 70% improvement in average conversion rates with Intellsys
Intellsys.ai accelerates the marketing process by boosting ads to ensure they reach the target audience efficiently.
This acceleration can turn audience members into clients, with companies potentially seeing a 78% improvement in ad performance.
Many companies facing challenges in marketing their products are seeking AI assistance. Our AI-driven platform, Intellsys. ai, allows businesses to boost their marketing game.
Here are some advantages of using Intellsys. ai:
The AI-powered tool analyses your marketing data in detail. It enables you to get real-time insights into your performance.
The capability to carry out big data analytics of Intellsys. ai allows the tool to store the data to analyse in the future. This empowers the tool to learn from historical data and provide accurate results quickly.
The data dashboard enables the showcasing of results on wide screens. Management can use this to present the statistics to the team. The intuitive design is available in both light and dark modes.
Intellsys allows companies to set goals and track them. Organisations can set up to 10 goals per metric and monitor progress.
Intellsys enables businesses to customise their metrics from any data source, allowing them to view only the required results from that source.
AI-powered tools like Intellsys. ai have revolutionised marketing by streamlining processes and providing data-driven insights. Through advanced analytics and automation, businesses can now make informed decisions that drive their growth and efficiency. It enables businesses to bring down all the marketing performance enhancement apps to one. The intuitive design of the dashboard makes it easy for the users to study the metrics.
GrowthJockey, a pioneer in providing AI-related marketing solutions, has launched Intellsys. ai. This AI-driven data analytics tool helps companies across all industries to optimise their marketing game.
Collaborate with GrowthJockey to improve your company’s performance and get assistance regarding any marketing query.
This tool is useful for many industries from manufacturing to automation and even education.
Autonomous Vehicle Navigation
Medical Diagnosis
Healthcare Delivery
Agriculture
Customer Services
Data analytics is the process of examining raw datasets for information. Companies use this tool to understand customer behaviour, analyse the market, and predict future trends. This helps them craft marketing campaigns and provides insights to make decisions regarding product improvement.
Descriptive analytics
Predictive analytics
Diagnostic analytics
Prescriptive analytics
Customer demographics, preferences, behaviour, and customer interaction.
The critical function of a data analytics tool in marketing is to collect data from various sources. The data cleaning removes the irrelevant data. The AI algorithms then help in analysing the data. The results enable the user to come up with future marketing strategies.