Did you know that 29% of startups fail because their financing dries up in the early stages of operation? Finding enough startup money is often the key to success in a business's early stages.
Enter micro VC (venture capitalists), a relatively new face in the venture capital world. Micro venture capitals assist startups in getting finance, launching, and stabilising. VC funds differ from regular capitalists in that they do not invest large sums of money.
This blog will dig into what has now become known as the micro venture. In the next section, we will explain why they are crucial to early-stage start-ups and how they are powering the next frontier of innovation.
Do you want to know how such investors are making an impact? Let's get started!
Micro venture capital houses refer to a team of investors in start-ups. They focus on individuals who wish to start their companies to exploit emerging markets.
Successful entrepreneurs or investors usually found micro venture fund. They have a strategy for finding emerging unicorns.
Along with their money, these fund managers provide vital information and a network. This helps the companies they invest in, boosting their growth in many ways.
Several factors, like tech advances, market globalisation, and more, have spurred micro VC funds.
Because of technology, micro venture capital enables firms to grow very fast and cover other regions of activity.
This is especially suitable for micro venture firms, as they specialize in the search and financial support of firms. For example, more than 20 micro funds entered the Indian market from 2021 to 2022. Today, the figure is over 80.
Here's why micro venture capital firms are gaining prominence:
Selecting a micro VC has many advantages. Some of them include:
First, micro venture firms prefer to invest in start-up businesses at the initial stages of their development compared to VCs.
Second, micro VCs often provide coaching and funding to businesses. This is very useful for entrepreneurs in the early stages of business development.
Next, micro venture firms typically know many people in the startup community. These networks may be useful for early startups that have yet to achieve lift-off.
Classic VC funds typically have $0.5 – $1 billion[1] in capital. Their investments attract $10 – $15 million. But in India, Seed rounds of $10 million are rare, and even Series A rounds don't often reach that size, as too much capital can harm early-stage startups.
Micro venture firms spend considerably less to grow a startup from Seed to Series A. With a modest Seed investment, it is much easier to scale with time until profitability. This is why small fund investment is popular.
Micro VCs face a lot of challenges in their endeavour to source capital to support early-stage firms. All these issues can indeed have a significant impact on their quest for achieving their investment targets:
Micro venture funds also have less capital compared to traditional VC firms. It may even negatively impact their capacity to screen for investment opportunities or manage their portfolios.
Investing in early-stage startups is considered a risky endeavour. Most of these businesses fail to return a profit. Micro venture firms must back the most promising companies. They have only limited information and track records. This makes it hard to forecast success and manage risk.
Unfortunately, micro venture funds have limited experience with successful investments. This makes it difficult to get the best entrepreneurs or prominent investors. These micro VC firms also lack a history of returns and market reputation.
Micro venture funds sometimes struggle to find a good exit strategy for the startups in their portfolio. Due to their early-stage investments, it may take these funds years to reach liquidity. It may hurt cash flow, investor expectations, and returns.
The micro venture capital area is still a little more competitive. Large, traditional VC firms are seeking early-stage opportunities. Also, new funding sources are being developed.
This competition may make it hard for micro venture funds to find good investment opportunities. This also makes them struggle to get better deals and to stand out from other investors.
Despite the challenges noted, micro funds have invested in some early-stage startups. Most of these startups have proceeded to launch and reach the point of generating revenue.
Here are examples of some successful Indian startups funded by micro venture funds:
Ola is one of India’s leading online taxi services and currently serves over 150 K cars in its marketplace. The company was started in 2011 by Bhavish Aggarwal and Ankit Bhati.
The Indian mobility firm started with the backing of micro VC and has undergone a series of funding rounds. Today, Ola has raised over $3.8 billion[2] in investments.
Aman Gupta and Sameer Mehta founded boAt in 2016 with VC funds. The consumer lifestyle brand offers a diverse selection of wireless headphones and home audio systems. Today, boAt has raised $228 million and is currently valued at $1.4 billion.
BharatPe is an Indian digital payments and financial services company for small businesses. The multinational company offers its fintech commerce solution. It is a value-added, omnichannel solution for offline merchants and grocery stores.
BharatPe has completed 14 funding rounds and has a total of $830.15 million[3] in venture capital.
CRED started its journey as an India-focused fintech service exclusively for credit cardholders. CRED handles card transactions and thus helps in tracking expenses. Among the value-added services are cash back and rewards for every credit card bill that is paid.
CRED has managed to gather 14 million dsubscribers within the last few years of its operation.
CRED is now worth over $6.3 to $6.5 billion[4]. That's over 60% more than its $4.01 billion valuation in its Series E round, which closed in October 2021.
Micro VC funding is also present in another e-commerce company founded in India as well. Nykaa was launched in 2012 by Falguni Nayar, a former investment banker. Nykaa is now an online shop for beauty products, apparel, accessories, and beauty and wellness products.
Nykaa recently closed a seed funding round at $64.4 million[5]. Its current valuation is $5.8 billion.
GrowthJockey is committed to helping startups and VCs find common ground. In the dynamic startup landscape, we specialise in helping startups find ventures to back their growth. We aim to help venture capital and new businesses with solutions that aid growth.
We know India's startup market well. We're here to help you find creative solutions to transform education's future.
Micro venture capital is changing how startups get funded. It can grow and innovate in ways that standard VCs can't.
As startups seek agile capital partners, micro venture funds will shape entrepreneurship's future.
Now is the perfect time to explore how these micro VCs can help expand your startup. If you're an entrepreneur in need of financial support, micro VCs are there for you.
Ready to be part of the future? Take your next step toward success with GrowthJockey!
Micro Venture Capitalists invest at the initial stage of business enterprises. This capital assists a startup in getting through some of the concept’s initial stages. It is usually given after the Seed stage but before a startup is in a position to start work.
The provision of early-stage VC funding is critical to firms. They require capital to create products, introduce their brand of technology, and establish a team.
Venture capital (VC) usually provides funds for startups at several stages. Each stage is tied to a particular phase in the company's growth.
The Seed Stage is the first funding stage that is used to develop an idea into a viable product or service.
The early Stage is when the VC funding helps a startup scale its initial operations through Series A or B funding.
Growth Stage is the Series B and C funding provided after the startup is deemed market-fit
Late Stage is for mature startups that are close to being acquired
Investing in early-stage venture capital can be rewarding for many reasons:
High growth potential
Ownership and influence
Innovation and disruption
Portfolio diversification
Building relationships and networks
Potential for exponential returns