How Marketing Has Changed & Why You Need to Adopt These New Tactics NOW

There has been a lot to learn from the past ways of development. When it comes to marketing, the previous decade has been very instrumental in determining the growth of organisations.

In hindsight, digital mediums effectively took over traditional means of marketing. Significantly, the pandemic years – 2020 and 2021 added a lot to our un-learning, learning, and re-learning lists.

Besides, many other new marketing tactics have been adopted to complement marketing digitalisation and futuristic prospects.

Well, keeping up with growth tactics requires a lot of research and analysis. This is precisely what we do at Growth Jockey.

We are ready with the research to help you plan and implement the best practices for 2023. Let's find out how you can scheme your strategies for tomorrow.

Marketing earlier V/S Today

Interestingly, the term 'marketing' came up in the 1900s, describing various activities taking place in markets. All these business activities revolve around promoting or selling goods or services, including market advertising and research.

Earlier, physical salespeople with pamphlets and samples made up marketing. This was followed up by the invention of the telephone, which fuelled telecommunication marketing.

Now, marketing is more active and effective. Majorly it takes place on our phones or computers, based on what and how frequently we click on or swipe.

Despite changing years with modern technology that changes man's demands, the core marketing values remain unchanged. The company's guiding principle has always been that client requirements must come first in all business decisions. Customer-centricity has long been the cornerstone of all organisations, and it still is today.

The reality of creating value for customers as a primary goal hasn't changed. Understanding, designing, communicating, and providing value are the four pillars of marketing. These still serve as the basis of marketing strategies.

Today, data analytics, automation, and artificial intelligence are incredibly effective tools for managing value.

Marketing now comes in many different forms. There is a business side, a creative, an analytics side, and much more for each type of marketing. This implies that the role of a marketer has altered. Today's effective marketers have a diverse set of abilities, aptitudes, and approaches to their jobs.

Automation is the buzzword and trend, which is expected to be worth more than $25 billion in 2023. Moreover, 49% of all companies have switched to automated operations.

So as per today's trends, what new tactics for marketing have you adopted?

In this era of continuous change, Growth Jockey helps you streamline your strategies for specialised action plans for your organisation.

Marketing Tactics to Adopt NOW

Whether your organisation has been in the game long or is starting fresh, it is necessary to incorporate business tactics.

In 2023, people ask for more transparency and a human brand to trust for value. How are you planning to approach this?

The marketplace is growing increasingly competitive, and you need to buck up. Here are some strategies that Growth Jockey believes in.

1. Use Video and Live Streaming

Tomorrow's brands will invest more in video content, especially on social media like Instagram, YouTube, and TikTok. Moreover, short-form video content on trends is meant to rule the future.

Videos are a great way of storytelling which in turn builds trust. Hence, 90% of marketers plan to invest and increase video content dissemination. Livestreaming is quickly gaining popularity and enables businesses to have more intimate interactions with their customers.

Ensure that this content aims to:

• Inform

• Engage

• Entertain

Try to add videos in the form of presentations, social media, app demos, product demos, testimonials, ads, announcements, video graphics, etc.

2. Podcasting

One of the top new tactics for business is podcasting. Being vocal, instead of resorting to old ways of print media, can be your call. Podcasts are a direct way to create valuable original content that is fast as well as human.

A rising 26% of different organisations invest in podcasting to engage audiences.

Podcasting will keep expanding in 2023 as a marketing tool for businesses of all sizes. It's excellent for developing thought leadership, specialised knowledge, and closer customer relationships. Podcasting can help you gain a competitive edge in the market and improve business outcomes.

It also allows you to partner with influencers and experts to raise the value of advertising and impact.

3. Live Events

Biding goodbye to the pandemic meant welcoming in-person events again. Nearly 50% of companies are eager to attend live meets and events to find out the value of brands for themselves.

More and more organisations realise the importance of face-to-face contacts in converting leads and building long-term client connections. Hence, this marketing trend is anticipated to continue in 2023 and beyond.

These events give you the opportunity and platform to interact physically and deliver value. There are several creative ways to conduct these through pop-up shops in the locality, conferences, exhibitions, and trade events.

For heads up – research the attendees of events, their expectations, and the current topics of concern.

4. Social Media as Customer Service

Customer service is a big part of any commercial venture. Moreover, improving customer service and its accessibility are among the tactics important in marketing.

Oh, and what's the easiest way to access a conversation? The answer is – social media.

Therefore, leveraging various social media platforms as a tool for customer service is a new technique that's about to last. It is more efficient for small businesses online. Instagram and Facebook, especially, are enhancing their E-commerce facilities, and customer service on these platforms would strive.

So, will you be among the 15% of marketers ready to try social media for customer support in 2023?

5. Marketing Interaction

Interactive components like games, quizzes, and polls can be incorporated into web content as part of an interactive marketing approach. It aids in grabbing people's interest and keeping them occupied longer.

Already topping this criterion are Chatbots, which extend direct conversational marketing. By 2025, AI is estimated to hold over 95% of online brand conversations. As machine learning and natural language processing (NLP) continue advancing, organisations deploy chatbots to address and respond to inquiries.

Besides, gamification of content to entertain the audience is also a part of interactive marketing. For instance, more brands are trying to engage customers with challenges to get rewards and discounts.

6. Mobile Optimization

More than 50% of online annual website traffic comes from Mobiles. Hence, making the face of your business optimal on a mobile device is a crucial growth factor.

Many a time, your first impression is determined on a mobile phone. Hence, delivering an excellent mobile experience is directly proportional to your image in the marketplace. Faster and minimal pages are to the win.

Today, only 33% of marketers invest in web design online. But this report is likely to go higher with time. Please make sure you are one to make it to the report too.

7. Greater focus on CX

Although marketplace competitions are on many levels like quality, price, speed, etc., in the end, it's all about – Customer Experience.

In the modern day, users want a better personal experience from a brand. This is where 'Omnichannel' strategies come into play. Omnichannel interactions with customers refer to both online and offline experiences. It uses channels like social media and in-store interactions to help firms cultivate better ties with audiences and increase sales. Delivering superior experiences through all touchpoints enables brands to forge closer connections with their customers.

Furthermore, personalised marketing campaigns, email and SMS promotions, and superior customer support are game-changing in the digital landscape.

8. Better Content Marketing

As the marketing landscape changes and becomes more competitive, companies would contract additional marketing specialists to manage specific content initiatives. It would be among the new business tactics of tomorrow.

Today, content does a lot more than provide information and answers. Content can help in a variety of ways. It boosts sales and expands business. You can draw in new clients, close leads, and retain current clients.

As experienced marketers, Growth Jockey believes content can help with all sales funnel stages. Keeping up with content trends is also vital- and we can guide you on how.

Approaching Ahead

Even if your marketing plan is strong, sticking to tried-and-true techniques from the past might not be sufficient. Old methods become standard practice and lose their competitive advantage over time. Your strategic goals will be implemented in novel, fascinating ways with innovative techniques.

As a business in 2023, you need to know some handy new tactics to skyrocket your performance in the market.

Growth is a constant goal, no matter how big or small your business is. Strategies for generating interest from customers in sales are the ideals of market tactics. We at Growth Jockey curate the best plans ensuring these marketing tactics be improved to suit your company goals. So, are you ready with your new marketing resolutions for this year?

At Growth Jockey, we are committed to delivering tailored marketing automation solutions that effectively address the critical challenges faced by our clients across various industries. Regardless of the scale of your business, whether you're a small-scale enterprise or a large corporation, you can now harness the benefits of advanced automation technology.

Take a proactive approach to unlock the next level of growth for your brand by reaching out to us today!