How Ecommerce Accelerator Is Different From Ecommerce Agency

E-commerce agencies are a team of experienced personnel that provides different services to their clients. Services like building and maintaining their e-commerce website, providing a complete marketplace 360 experience, and providing unique ways to give a boost in operations to the clients. The e-commerce operations play an important role in the growth of the e-commerce sector.

But, with the rise in operations of e-commerce, the clients are looking at several other ways to bring fresh perceptive to their business. The e-commerce accelerator provides specialized services required by the clients for their business. This article will discuss the differences between an e-commerce accelerator and an e-commerce agency.

E-Commerce Accelerator vs. E-Commerce Agency

The e-commerce operation depends hugely on e-commerce agencies and e-commerce accelerators.

What Is an E-Commerce Agency?

An e-commerce agency is a company that provides different marketing services to its clients to provide a boost in operations. These e-commerce agencies provide customized e-commerce platforms or templates to their clients. The clients can directly work on the platform with the agency's support. They can also work on customized platforms provided by the agency. Let's look at some marketing services offered by an e-commerce agency.

Design: The agencies work closely with their clients to provide customized website designs. The agencies provide templates to their clients that can be modified per their needs. The agencies create designs from scratch to meet their client's requirements.

• Digital Marketing Techniques: Agencies design digital marketing techniques for their clients based on their business and requirements. They execute marketing campaigns to grow their client's businesses. The campaigns include PPC, SEO, social media influencing, advertising, content strategy, and email marketing.

• Content Marketing: Content marketing is a part of digital marketing. It is necessary for the smooth running of e-commerce operations. The advanced tools help agencies design marketing strategies for their clients. The client's website is populated with content to ensure their target audience understands the brand.

• Performance Marketing: Another way to boost the performance in the e-commerce sector of the clients is through performance marketing. It includes PPC, SEO, and social media marketing. Performance marketing can be focused on target audiences based on geographic locations, age, buying habits, gender, etc.

What Is an E-Commerce Accelerator?

The e-commerce accelerators are third-party relationships that help in the growth of e-commerce on a profit-sharing basis. E-commerce accelerators have dominated the e-commerce sector. They are responsible for the success of several brands. They focus on operations, marketing, logistics, and promotion within the digital medium.

The importance of an accelerator in e-commerce is that the clients do not have to get involved in the above functions. The clients can focus on their products or services, while the e-commerce accelerators work on the client's operations, marketing, logistics, and marketing promotions.

The e-commerce accelerator works to implement Minimum Advertised Pricing (MAP). This ensures that other sellers of the same products do not scrap the profit margins. The MAP is crucial for overall marketplace 360 and the e-commerce sector. Several customers decide their pricing based on online stores, even though they will purchase it through a physical store.

The e-commerce accelerators are rewarded with good profits for selling and promoting the client's products in the digital space. They do not get any rewards for doing it in offline stores. This conflict of interest should be taken care of between the client and the accelerator so that both benefit from the client's success.

If you are looking for an ideal e-commerce accelerator, always focus on the accelerators with varied channel focus. They should target different geographies rather than specific sales channels. This would help the accelerators minimize conflict of interest.

We at GrowthJockey have analyzed why certain brands fail to unlock their full potential. We work towards understanding the brand's value and providing high-quality marketing, business strategy, engineering, sales, and operations services.

Difference Between an E-Commerce Agency and an E-Commerce Accelerator.

1. E-commerce Agencies Provide Services to Their Clients.

While the e-commerce agency and e-commerce accelerator sound similar, e-commerce agencies stress more on providing deliverables and services mentioned in the scope of work within the provided time. The agencies provide your brand with services like product photography, SEO, and other marketing deliverables. The agencies take care of all the major promotion activities like listing optimization, content creation, and performance marketing. This would allow you to focus on the company's business.

But, these agencies have their disadvantages. Their services include agency fees, retainer fees, variable costs, and extra costs like photoshoots, promotional activities, and rush fees. E-commerce agencies are paid to provide the work as per the contract. Therefore, they are not always responsible for the success of the work. Sometimes, you would not get the desired goal from the agencies.

Brands sometimes hire individual agencies for graphic design, marketing promotion, customer service, and other activities. So, it gets confusing when discussing it with different teams. Another disadvantage is that individual agencies work in siloes. This hampers their clients' business.

E-commerce agencies divert the load from their client by letting them focus on their brand. But this would lead to connecting the work to different business strategies. This would consume more time with the approvals and the different processes. This would lead to more investment and more complicated technologies to be integrated into the process.

Growth Jockey focuses on providing CXOs with a strategy to enhance their bandwidth to grow their business to new heights.

2) E-commerce Accelerators Provide Partnerships With Their Clients/Brands.

E-commerce accelerators partner with brands to promote their products. They provide the required boost in operations. They also give the required profits to the brands. The e-commerce accelerator is a third-party service provider that partners with different brands to provide their expertise to achieve maximum profit. But the difference between an agency and an accelerator is that e-commerce accelerators would buy the inventory from their clients and work with them to grow their business.

E-commerce accelerators provide services like data analytics, product listing, marketing, and product promotion to benefit the brand. This would lead to attracting more traffic towards their product or services. But, when it comes to e-commerce accelerators, they go a step further by providing customer support, inventory forecast, warehouse storage, logistics, packaging the product bundles, and other services. You have to check with the e-commerce accelerators regarding the extra cost for the services or whether they are included in the package provided to you.

The importance of an accelerator in e-commerce is that it provides all the services under one umbrella. This would reduce your stress as there would be no disconnected techniques or contrasting data. E-commerce accelerators work on maintaining inventory, SEO, and marketing promotions to help the brand grow.

But the e-commerce accelerator has its disadvantages. Not all e-commerce accelerators are built to produce the desired results. When it comes to accelerators, there is no fixed template. This may lead to a loss in revenue for the clients.

Sometimes, the accelerators' promotional activities get tiresome and become unwanted distractions. Several factors like inventory management, framing promotional activities, forecasting sales, and other activities are a part of their process.

This is where an expert brand can help. As a brand, you must have concerns about proper marketing, using the latest technology to promote your brand, and keeping track of the latest trends to stay updated in the market. Growth Jockey is your answer to all these concerns.

E-Commerce Accelerator or E-Commerce Agency: A Long-Term Solution

The e-commerce agencies reduce pressure on their clients and provide them with professional advice on specific areas. The e-commerce agency would work on different criteria to bring more customers and ensure growth in the e-commerce sector.

But in the case of an e-commerce accelerator, they partner with your brand. They offload your workload and increase your revenue. They align with your brand to grow with it. The e-commerce accelerator procures the inventory. They provide you with resources and technology to help the business grow. The accelerators work on different platforms like Amazon to promote the products.

So, both have their advantages and disadvantages. But in the long run, it depends on you to choose as per your requirements. If you, as a brand, want to invest your time and money in the traditional way of growing your e-commerce business, you can go for e-commerce agencies. They will provide all the services as per your requirements.

But with the dynamic changes in the e-commerce sector, many e-commerce players have started to opt for an e-commerce accelerator to grow their business. The accelerator provides marketplace 360 overviews. If you want to partner with someone and sell and promote your products, it is highly recommended to choose e-commerce accelerators.

With out-of-the-box solutions, strategic execution, and experienced staff, GrowthJockey will not let you miss out on growth opportunities for your brand.

Conclusion

There will always be a debate about whether an e-commerce agency or e-commerce accelerator is better. Different brands have different requirements. The agencies focus on deliverables. The accelerators focus on partnerships to provide services to their clients. But, both work towards getting successful results for your eCommerce operation.

We at GrowthJockey have continuously worked towards achieving our clients' dreams. With over 500 projects, we have been working to provide out-of-the-box solutions to our brands. Many companies are looking to understand the nuances of all these services.

At GrowthJockey, our sole focus is on creating custom solutions that address the unique challenges faced by our clients in the e-commerce industry. We are committed to helping businesses of all sizes, from small-scale enterprises to large corporations, harness the power of technology

Get in touch with us today to scale your business with our expert solutions !