How Amazon Is Different From Other Sellers

Online businesses that want to succeed must concentrate on providing for specific demands and user interests. The e-commerce sector went through some unexpected transformations in recent times. More businesses are using the internet to reach their target consumers with their products and services.

Success in e-commerce starts with Amazon. As the largest online retailer, any brand's e-commerce strategy must prioritize Amazon. In reality, 200 million distinct customers each month prefer Amazon e-commerce operations to any other retailer when completing purchases.

According to estimates, small and medium-sized businesses sold 4,000 items each minute in 2019. This development pace has further intensified due to Amazon's quick expansion of "Prime," its one-day home delivery service, and traditional multi-channel merchants will continue to lose market share.

These figures make it clear that every retailer thinks about putting their products on Amazon. And if you are a startup or new to selling on Amazon, Growth Jockey can be your best help! But what is making Amazon's e-commerce operations different than other e-commerce sellers? Let’s take a look!

Why Is Amazon Taking the Lead in E-commerce Growth?

According to Revenue and Market Capitalization, the tech giant has the leading marketplace growth in e-commerce operations worldwide, following Alibaba Group's overall sales. Many brick-and-mortar shops have been forced out of business due to Amazon's continued dominance in e-commerce innovation.

Whether you use Amazon or not, there is no denying its significant impact on us and the future of e-commerce operations. The user experience delivered by website design is of the utmost significance, especially for e-commerce brands on Amazon where clients purchase the products online.

A negative online experience can lead to a decrease in sales, and even slight hassles may annoy clients. A seamless e-commerce site is one of the mandatory things for online market retailing. Amazon is one of the most popular e-commerce site designs in the world thanks to several features, including:

1. Simple User Interface (UI)

For a positive client experience, the user interface must be straightforward and clear. It indicates self-explanatory controls and buttons, error texts that state the problem, and simple usability overall. Amazon is a fantastic online retailer for its users with these advantages and more.

2. Responsive & Mobile-Friendly

The responsiveness of the website is a result of effective design. Customers use mobile devices to explore the internet today, Therefore, making your website mobile-friendly is crucial. The extremely responsive design of Amazon's main website makes it simple and convenient for users to access it from any device, including a smartphone or tablet.

3. Quick Page Loading

A page's prolonged loading time increases the risk of losing visitors and eventually lowering sales. As a result, a good design includes website performance as a key component.

No matter how fast your Internet is, the webpage should upload in 3 seconds or less. The ability of the website to function on any browser, regardless of age or version, is another facet of effective design, where Amazon's e-commerce

4. Easy Checkout Process

Customers may stop trusting your brand if they have problems during the checkout procedure. For this reason, it’s essential to make the checkout process smooth.

Amazon's e-commerce operations provide its customers with a simple checkout process.

Your online store must offer various payment options, including credit cards, net banking, wallets, and cash on delivery. With experts from GrowthJockey, you can build payment strategies that cater to all types of customers and ease their checkout process as well.

5. Product Discoverability

A customer can locate a product using one of two methods. Both the navigational bars and the search bar can be used for this, respectively. Product discoverability is simple in both of these scenarios. Amazon always ensures to prevent your chosen product from becoming lost from other options.

Sometimes recommendations also turn out to be very helpful. It is crucial to keep these elements in mind while creating your e-commerce website to ensure e-commerce growth on Amazon and if you want to experience the same rewards and outcomes as Amazon. We at Growth Jockey have a pool of experts that can help you garner such outcomes.

How Is Amazon Better Than Other Sellers?

Amazon's flexible technological stack enables it to provide customers with a massive selection of products, more convenience & competitive pricing. Because of these factors, Amazon is a fierce rival for established multi-channel merchants.

Our research at GrowthJockey shows there are five reasons why Amazon has a competitive edge over the competition:

1. Broader Product Assortments via a Marketplace

Amazon has positioned itself as a marketplace 360 for the past 15 years. Nearly 50% of the items sold on Amazon in 2015 came from independent merchants, as the brand claimed in its shareholder letter. Because it offers a different selection, the marketplace is massive for buyers and e-commerce sellers.

It significantly hurts conventional brick-and-mortar stores in comparison to Amazon. Even when Amazon's e-commerce operations narrow down its enormous selection to a manageable selection of goods for its holiday discounts, other shops still struggle to match the variety of Amazon's offerings.

Simply put, you will experience reduced sales if you can give consumers a more constrained range of products due to your limited supplier onboarding and product data management skills. But with Growth Jockey in your corner, you can solve any problem.

2. An Obsession with Consumers

Amazon's e-commerce operations give its users improved usability compared to other retail e-commerce platforms. One-click ordering at the checkout, increased search and query functionality, suggestions based on prior purchases, a large number of user reviews, ratings, and dash buttons for automatic reordering are some of its key differentiators.

Amazon has a more comprehensive 360-degree perspective of its customers when combined with Prime membership. This view includes details on online transactions, purchase frequency, entertainment choices, and local demographics.

All of this enables Amazon to modify and continually enhance the functioning of its website to meet customer needs.

3. Highly Competitive Pricing

Aggressively lower pricing is a significant benefit driving its marketplace 360 initiative and a variety of supplier possibilities. Amazon has always prioritized expansion and "customer value" over quick gains.

It also benefits from economies of scale and investments in infrastructure and logistics that have enabled it to offer Prime Now, which enables one-hour delivery on a significant subset of 25,000 items in 30 cities, in addition to one-day delivery options.

Amazon's extremely successful $10 billion AWS business can underwrite expansion into lucrative but lower-margin markets like online grocery.

4. Less Technology and Organisational Silos

Being over a 20-year-old company, Amazon has perhaps skipped over the generations of legacy technologies that hold back today's merchants. Amazon's e-commerce operations spearheaded the shift to the cloud with AWS because it was not constrained by mainframe investments, rigid and expensive relational technology, or investments in large data centers.

It concentrated on what its customers required, created creative technological solutions mostly internally, and then made these innovations commercially available. Additionally, it expanded mainly organically and did not have to pay the exorbitant costs associated with technology integration brought on by M&As or having an online business in Silicon Valley that operated entirely independently from its retail segment!

Today, Amazon provides customers with a wider selection of products, better convenience, and extremely competitive pricing, all made possible by a flexible (and profitable) technological stack.

5. Speed

Since speed is essential to every business's success in many sectors, Amazon has earned respect for it. The "Amazon Effect" has been felt throughout the industry as other shops struggle to compete with the e-commerce behemoth thanks to its effective "one-click" ordering process, one-day delivery (with the Prime option), and ROI that rises with every blink.

The company's products are so alluring that at the end of 2018, an estimated 80 million users were taking advantage of Prime. These subscribers not to mention the vast majority of Amazon customers who do not have Prime represent a segmented potential customer base that your company cannot afford to ignore.

With Growth Jockey, you can ensure that your company has the right products and can reach a vast consumer base, boosting your revenue.

Build your brand on Amazon

E-commerce’s future is limitless. More customers will visit your website for their needs for a longer period if the businesses employ unique methods and provide an amazing and relevant user experience.

The target market for each e-commerce store varies. Because of this, you must comprehend who your target market is, what they want, and how to tailor your e-commerce site to suit those wants.

However, you must use the platform wisely to take advantage of its scale while preserving the long-term value of your brand to avoid becoming overly dependent on it as a sales channel.

Leverage Amazon e-commerce operations distinctive platform to your advantage and let their speed, convenience, affordability, and trusted inventory work for you. Still unsure if this e-commerce option is the best fit for your company?

Then reach out to GrowthJockey! Our group of skilled marketers is available and ready to assist you in developing your e-commerce marketing plan & assisting you in reaching a well-informed conclusion & helping in the process of building a brand on Amazon!

At GrowthJockey, our sole focus is on creating custom solutions that address the unique challenges faced by our clients in the e-commerce industry. We are committed to helping businesses of all sizes, from small-scale enterprises to large corporations, harness the power of technology.

Get in touch with us today to scale your business with our expert eCommerce solutions !