Electric vehicles (EVs) are undoubtedly growing in number. Experts predict that EV sales in India may reach 35% of total vehicle sales by 2030. Yet, there is a long way to go when it comes to achieving zero-emission targets.
The clock is ticking on the carbon emission goals. One of the most viable ways to achieve these goals is by ramping up the EV charging infrastructure.
Developing convenient and reliable charging options is the need of the hour. A well-planned electric vehicle charging station system can address many industry-related challenges and speed up the adoption of electric vehicles.
This blog provides insights into building EV charging infrastructure in India and discusses the key driving factors behind it.
India is the third-largest EV market in the world, and the government is bringing many initiatives to encourage people to use EVs.
Having more charging stations is an excellent move toward net zero emissions. It will help India speed up the shift to clean and sustainable transportation.
These efforts will also help reduce air pollution and improve air quality. Fewer fossil fuels will mean we'll need fewer, which will help fight climate change.
The government of India insists on having EV charging stations in a 3 km x 3km grid and every 25 km on both sides of the road. Further, it mentions that highways must have charging stations every 100 km.
But, the reality is far from it. That's why, the government is asking people and businesses to invest in EV charging stations.
The EV charging infrastructure is a network for powering electric vehicles. It includes several technologies and tools for charging a vehicle’s battery.
Charging stations should be in many places for cars to get power. Public parking lots and roadsides are common areas where an EV charging business can set up these stations.
GrowthJockey provides specialised services to assist automakers in adapting to changing industry trends. Further, we assist businesses with EV market insights to stay ahead of the competition.
Here are some strategies an electric vehicle charging station business in India can use to create a sustainable network.
The EV market is evolving, and so should your approach to building an EV charging network. Technologies like wireless chargers, fast charging, and vehicle-to-grid (V2G) systems can help a lot.
Consider these techs to build an EV charging infrastructure to enhance the overall experience. Invest in research and development to create fast and convenient charging solutions. It can also solve issues involving merging EVs with the available power grid.
As mentioned, government support and policies fuel the growth of EV charging station businesses. Incentives, grants, and regulations help meet the rising demand for EV charging points.
One such initiative is the Faster Adoption and Manufacturing of Electric Vehicles (FAME) II scheme. It offers financial support to set up EV charging infrastructure in public places like highways, parking lots, etc.
GST exemption also reduces the cost of EV charging station set-up.
Further, the Indian government offers up to 25% capital subsidies to install EV charging stations in select cities and promotes private-public partnerships for the charging station setup. This means businesses can invest in the EV infrastructure, and the government can provide land, regulatory support, and other necessary help.
Partnerships between charging network providers, automakers, and utility services help build EV charging infrastructure. Many businesses can come together to help optimise charging station locations.
Partnerships can help with investment and improve user experience using new technologies. For example, Tata Power partnered with Jaguar Land Rover[1] in 2021 to set up charging stations. MG Motors and Fortum Charge & Drive had a similar partnership for fast-charging stations.
Businesses can improve EV charging infrastructure with easy payment options. It caters to user preferences and gives them different payment choices.
For example, the pay-as-you-go option is more convenient for occasional users, while subscription-based ones benefit regular users.
Electric vehicle businesses can improve customer experience with convenient payment options. GrowthJockey suggests businesses combine mobile apps or payment platforms to simplify the process.
Create user-friendly mobile apps or websites that let EV owners find charging stations. Using apps, they can track the charging status and make payments online.
Prioritise customer service and offer prompt help to solve their complaints and problems. By offering a smooth user experience, more users will rely on EV charging stations. This will mean better loyalty, driving higher profits.
The electric vehicle charging station business in India has a bright future. This is because of the trends and advancements in the industry. Let's look at the factors driving this growth to understand and be at the top of these market changes.
The global EV market is witnessing exponential growth, leading to a major boost in the demand for electric vehicles. Further, a 2023 survey indicates a 49% CAGR for India's indigenous EV market from 2022 to 2030. This will result in an estimated sales volume of about 10 million vehicles per year by 2030.
The Indian government is keen on promoting EV sales and charging infrastructure. Policies to set electrification targets and invest in charging networks are helping promote EVs.
Further, investments from private companies are also pushing for EV charging infrastructure expansion.
The rising demand for EV charging networks and services is paving the way for competition from EV automakers and charging station providers. This boost results in innovative solutions, competitive pricing, and better customer experiences.
Electric vehicle charging systems are the backbone of EV adoption. It is vital to make this sustainable transportation option easily available and convenient.
It can help reduce range anxiety and support long-distance travel. With systematic EV charging infrastructure, businesses can improve sustainable transportation in India, reducing the environmental effects of conventional vehicles.
It takes careful planning and understanding of user needs to build an EV charging infrastructure. Businesses can use government incentives to create a reliable EV charging network. Partnering with related companies for similar goals can also help ease the process.
GrowthJockey helps create customised solutions that effectively address the critical challenges businesses face competing in the industry. Our expert team simplifies access to digital tools and services to make a mark and drive EV success.
Electric vehicles and hybrid cars need EV chargers to keep the battery full. It works just like any chargeable electronic device. EV charging network is a system of charging stations to keep batteries full along the way.
These charging stations are located in public parking lots, shopping centres, highways, and urban areas. They make it convenient for electric vehicle users to charge their cars as needed.
Electric vehicles help reduce the emission of greenhouse gases, improving air quality and energy efficiency and reducing noise pollution. This leads to a cleaner, healthier, and more sustainable future for the planet.
Using EVs instead of traditional vehicles, users can help in sustainable development.
Developing a sustainable EV charging infrastructure comes with its challenges. Some of these obstacles involve –
EV charging infrastructure is crucial for the all-around adoption of electric vehicles. While people are now more open to EVs, poor charging infrastructure is still a roadblock.
Also, the fear of running out of power before reaching a destination is a real issue. For these reasons, convenient charging options are necessary. A planned EV charging network can help address these issues and make EVs more suitable for daily use.
Yes, EV charging is more sustainable than non-renewable energy sources. However, there are some factors to think about here. For this to work, the charging infrastructure must use clean and green sources. Also, materials for batteries must be recyclable to benefit the environment. But, if the power comes from polluting sources, it's not as sustainable as businesses claim.