Growth

Level Up Your Marketing: Essential Tools for Meta Strategy Success

By Ashutosh Kumar

Aiming to revamp ads and marketing on Facebook? Try Meta marketing tools like Ads Manager and Events Manager to level up your online business or store!

No matter how many social media platforms gain the spotlight, Facebook (Meta) is still relevant. Many independent sellers still use the platform to begin their online businesses. They can launch a social media ad on Meta to kickstart their endeavors!

However, standing out has become more challenging in a sea of online entrepreneurs. Businesses should run catchy advertising campaigns while constantly evaluating ad performance.

This is where Meta marketing tools like ads come into play. Meta advertising can show your brand’s ad to the audience while scrolling. Other tools like Meta Ads Manager and Commerce Manager also boost marketing initiatives.

This post discusses important Meta marketing tools for both experienced and new business owners. Prepare to elevate your business!

Meta Ads Manager for Handling Ads Efficiently

The first tool for effective Facebook advertising is the Meta Ads Manager. It’s a platform to create and manage ads for FB, Instagram, and Messenger. The platform acts as a dashboard to launch and view how the ads perform.

While creating a Facebook ad, it’s essential to follow the Meta ad workflow, which has three levels –

Campaign level: This is where the marketer will choose the ad or campaign objective.
Ad set level: Defining the target audience, ad placement, budget, and schedule.
Ad level: Designing the ads using videos, images, links, and other content.

Being a centralized system for ads, it helps marketers handle all associated activities from a single platform. Its step-by-step approach allows people with no substantial tech background to manage ads. A Facebook page, an FB account, and a payment method are mandatory to start ad creation.

Plus, the Ads Reporting tab on Facebook Ads Manager lets you track campaign performance. It saves a lot of time and makes the process convenient.

Spice Up Ads with Meta Design Tips  

There are no dedicated design tools to use while running Facebook ads. However, marketers can upload and edit their favourite images for business pages. They can edit and upload images from their gallery to fit their profile and background image.

Follow these design recommendations to make a lasting impact on the viewer’s mind via ads –

The recommended image resolution is 1080 x 1080 pixels.
Always use high-quality HD images describing product or service benefits.
The file type you upload must be PNG or JPG.
The aspect ratio tolerance is 3%, with a minimum width of 600 pixels.

Designing attractive advertisements builds engagement. It stops the audience from scrolling, so they focus on your ad. If they love your offer, they'll click on the CTA (call to action) and visit your website.

So, keeping the CTA button and the overall design neat is essential for Facebook ad campaigns.

Business Suite for Streamlined Communication and Meta Marketing

Meta Business Suite is a comprehensive platform to manage all business tasks on Instagram, Messenger, and Facebook. Be it from a desktop or mobile, the platform lets you connect with customers and sell products easily.

For instance, creating and uploading feed posts for Facebook and Instagram is convenient. You don't have to switch accounts while doing so. Schedule posts and publish them according to your content calendar via the platform.

You'll also stay updated with the notifications from Instagram, Facebook, and Messenger through the Business Suite. The all-in-one Inbox lets you handle communications from all these channels. So, you can see and reply to customer messages quickly. Filtering conversations and marking messages is also convenient.

In addition, checking the Meta advertising efforts is possible using the Insights feature –

Check out the performance of your Instagram profile and Meta page.
Geographic and demographic summaries of the audience engaging with your pages.
Boosted organic content engagement metrics.
The expenses of your ad account.

The platform is beneficial as you can easily communicate with prospects and clients. The Suite simplifies your online presence and content management. You can improve customer interactions and maintain a consistent brand image across social channels.

Commerce Manager for Convenient Selling

The Meta Commerce Manager is a unified platform for managing all selling activities on Instagram and Facebook. The platform lets you sell products, track performance, and open an online shop. Even if you work with an e-commerce partner, this platform will help you streamline operations.

An interesting advantage is creating and managing product catalogues using the tool. This catalogue will consist of product information you wish to promote on different channels. It's great for selling physical products and adding a catalogue to the shop.

That’s not all! You can customise the appearance of the digital store using Commerce Manager. Arranging product categories, uploading images and videos, or choosing featured items – everything is possible here.

So, an attractive store fetches more prospects and maintains brand identity. Other features and benefits of the platform include –

Receive comprehensive financial reports on daily sales, purchases, and returns.
Secure checkout for a user-friendly experience.
Efficient inventory management, product listing, order management, and customer service.

The best part? Commerce Manager seamlessly integrates with Facebook Shops, Marketplace, and Instagram Shopping. This lets you tap into a larger audience base to market products.

Host Events and Attract Audiences using Events Manager

Are you about to host an event to promote your brand? Do you want to organise a new outlet opening?

Either way, you can set up a Facebook event to inform everyone. The next step is sending the event information to a targeted group. The invite will have a date, time, images, and videos. Facebook Events Manager lets you manage these online invites with ease.

The tool helps you create, manage and assess event information. Moreover, creating a landing page for the event is simple, and users can interact with it. They can easily click on options like “Interested” and “Going” or share the event with friends.

This way, a simple event template boosts brand visibility and traffic. It ultimately spreads awareness about your business.

This improves your organic reach and popularity. These event pages are also great for assessing real-time interactions. Users can share thoughts and confirm participation on these pages.

This enables you to gather user insights to enhance the event and attend to their needs better.

Conversion API via Google Tag Manager

The Conversion API is an interface that connects your CRM (customer relationship management) data or server to Meta. This API (application programming interface) helps you visualise how users interact with your official website after they are redirected from Meta. You can utilise this user information to create better ads and optimise the existing ones.

Traditional tracking depends on cookies. However, the Conversion API sends events from the server to platforms such as Ads Manager. Google Tag Manager handles server-side tags so that you can use Conversion API without coding. This simplifies tracking.

Using the API, you can ensure your ads reach the right audience. You could build custom audiences for brand marketing according to the insights received. As a result, you can build personalised advertisements to expand your audience.    

So, the API helps you gain better control of ad and event data to improve engagement. The API collects information from offline conversions, apps, and your website. This improves lead generation and conversion rates. You receive a clear idea of customer requirements, preferences, and their journey.

Wrapping Up

Almost 200 million businessesuse Meta to sell products and acquire customers. So, just think of the reach you can gain with ads on this platform. Every brand should use tools like Meta Ads Manager and Commerce Manager to improve their marketing strategy.

Experimenting with these tools will help identify the gaps in your ad campaigns. Analyzing customer insights through their engagement activity will also assist you. However, focus on making attractive ads offering a unique visual experience. If you need expert assistance, reach out to Growth Jockey.  

Keep the products top-notch to make users come back for more!

Frequently Asked Questions

1. Which metrics will help track Meta ads performance?

Analyzing metrics like cost-per-click, cost per acquisition, return on ad spend, and click-through rates are helpful. Tracking comments, shares, likes, sign-ups, and purchases can also help you understand Meta ad performance.

You can modify ad campaigns and offerings based on these insights. However, always focus on user comments to understand how they perceive the ad.

2. What is the Meta Ads library used for?  

The Meta Ads library is like a live archive of ads running on the Facebook ads library Meta, WhatsApp, and other Meta platforms. You can check out the types of visuals and content used for various ads. Search by advertiser or using keywords to get more specific information.

This Facebook ad tool helps you understand what competitors do with their ads so you can improve your campaigns.