A Step-by-Step Guide to Executing Email Marketing Campaigns

Email marketing is an excellent tool to drive engagement and communicate with your consumers. It's a series of emails that target the audience to promote a service, product, or brand. However, email marketing campaigns must have a defined goal.

They build a relationship with your audience and convince them to take action. These actions persuade audiences to either purchase, visit a website, or sign up for a service.

So, if you're a business owner or an email marketer looking to increase ROI and sales, email marketing is the way to go.

In this blog, we'll talk about planning, creating, and executing result-driving email campaigns. These strategies will skyrocket your open rates, conversions, and sales.

Steps to Plan an Efficient Email Marketing Campaign

Planning a successful email marketing campaign is essential to business growth. Whether you want to increase revenue, engagement, or leads, it requires a comprehensive approach for maximum results. Effective planning plays a crucial role.

Below are some email marketing basics and a step-by-step beginner's guide on how to do email marketing.

Set a Clear Goal

Your goal is the most important aspect of your email marketing campaign. Before launching your campaign, ask yourself two questions.

• What is your goal?

• What action do you want your consumers to take?

Ensuring that your email marketing strategy aligns with your business goal is essential. Send out emails directing your customers to the desired result.

For instance, if you want to increase your website traffic, your email campaign should aim to generate leads.

Become Acquainted with Your Audience

If you want to create a campaign that your audience resonates with, it's vital to know who they are. Each customer has their own needs and interests. Thus, focus on catering to their demands to yield results from your email campaigns.

For example, if you are in the fashion industry, segment your audience based on age, gender, and purchase history. It will allow you to target specific groups and offer tailored content.

Sending out targeted emails will increase engagement due to relevancy.

Build a Targeted Email List

A targeted email list contains recipients based on their interest in what your business offers. Building a targeted email list will enable you to focus on genuine customers who are more likely to take action after receiving emails.

In addition, it's simpler to educate and convince a targeted list of customers because they are inclined towards what you have to offer.

Another great benefit of creating a targeted email list is that your emails are less likely to get marked as spam. This, in turn, protects your brand image and enhances credibility.

Understand Different Email Campaign Types

Email marketing is the best business strategy, with around 4.26 billion email users worldwide. However, creating a successful email marketing strategy requires a comprehensive approach. You must explore various email marketing campaigns to make the most of them.

Here are the 3 email campaign types that will help you achieve your business goals.

1. Welcome Emails

• They also build trust and strengthen brand communication.

• Your customers are more likely to sign up or purchase when they receive a welcome email.

2. Newsletters

• Email newsletters are great to offer value while indirectly promoting your brand.

• Use them to share industry updates, tips and tricks, and product features with your subscribers.

3. Reactivation Emails

• Reactivation emails are meant for customers who last interacted with your brand a while ago.

• It's great to include a special offer or promotion in this email.

Craft Catchy Subject Lines

Email subject lines are your first impression of your subscribers. Ensure clear and precise subject lines.

Include the most critical keywords in your subject lines. However, don't use buzzwords, as they increase the chances of your email being marked as spam.

Use action-inspiring words highlighting urgency, such as "Shop Now Before Stock Runs Out", Sale Ends Today, Limited Seats."

When your readers feel an urge to take immediate action, you'll observe an increase in open rates and engagement.

Write a Concise Email Copy

The body of the email must include important information about your product or service. Highlight the best features and how it will benefit the customer.

Don't beat around the bush while writing the email copy or body. The transactional email copy should offer a cohesive message relevant to your brand.

Include a Clear Call to Action

Always end your email with a clear CTA. Don't leave your customer wondering, "What's next?" Your CTA should be clear, relevant, and concise. Ensure it's visible and easy to find. Use legible fonts and colours to highlight your CTA.

Time Your Emails

Timing is everything concerning email marketing. People are more likely to open their emails at the start or end of the day.

Thus, it's necessary to understand your audience. Use past data to gain insight and learn when your readers are the most active.

So, as an email marketer or business owner, timing your email is one of the most important aspects for better results.

Tips to Build Effective and Solid Targeted Email Lists

Creating an email list is cost-effective as it reaches a broader audience. In addition, when your emails reach an already interested audience, they will yield maximum results.

A targeted email list builds loyalty as you nurture the leads until they become repeat customers. Email lists enable you to target customers when you want and with valuable content.

Unlike social media restrictions, email lists don't bind you to use algorithms for keywords for marketing.

Thus, we at GrowthJockey have listed tips that will help you create a targeted email list for maximised results.

1. Include a Homepage Popup

Popups are a fantastic way to encourage visitors to sign up from your landing pages or blog posts. You can collect their email addresses through this. Popups encourage visitors to share their details in return for special offers, subscriptions, or newsletters.

Here's how you can create a popup.

• Include an irresistible heading and subheading with exciting offers

• Add a CTA that highlights urgency

• Use visual elements

• Create an input field for entering emails

2. Include an Opt-In Form

Many website platforms enable opt-in forms in the footers and navigation bars. It is where your customers get business details. Even though they yield slow results, opt-in forms contribute to a solid email list and create a new marketing channel.

In addition, adding a CTA that offers value to the customers will boost the conversion rates of the forms.

3. Offer Sign Up Incentives

What will encourage a visitor to share their details with you? It’s an assuring incentive that offers value and benefits.

Therefore, it's essential to communicate what they'll receive when they share their emails.

Customers are always keen to know how they will benefit. Offer giveaways, contests, and free resources as incentives, and see your email list numbers increase. A good email will also lower unsubscribe rates.

4. Use Social Media

Many users follow businesses on social media for product updates. Thus, adding a sign-up option on your social media pages is an excellent idea.

• Add sign-up buttons in your social media bios.

• Optimise all types of emails for mobile devices.

• Redirect your users to an opt-in form to enter their emails.

Metrics to Track When Measuring Success for Email Marketing Campaigns

Measuring and tracking your metrics lets you get important insights into your email campaigns. Tracking provides you with data that you can optimise for your future campaigns. Email marketing tools like Mailchimp or SendinBlue can be used to track these metrics after having tested your emails.

Below are some metrics you must track for a successful email marketing campaign.

1. Open Rate

Open rate refers to the percentage of people who open and read your emails. While open rates vary across industries, the average open rate is 21%.

2. Click-through Rate

It indicates the percentage of people who click on a link in an email. CTR is an important metric that shows how people engage with your emails. Subject lines with spam words, irrelevant CTAs, and placements can affect your click-through rates.

3. Bounce Rates

Bounce rate is the percentage of undelivered emails. A high bounce rate can affect your credibility and reputation. Even though you can expect a minute bounce rate percentage, if it's above 2%, you must reevaluate your strategy.

4. Lead Generation

The number of leads you generate indicates the number of people who took a desired action. It is an overview of your campaign performance. Hence, tracking this metric and figuring out how to make your emails more valuable is essential.

Summing Up

Before launching your email marketing campaign, set a goal to direct your efforts. While crafting engaging content using relevant email copy and CTAs is essential, adhere to measuring your success.

Tracking your email metrics will help you understand what's working and what's not. Thus, use effective email marketing tools that improve your chances of success.

An effective email marketing strategy aims to yield results and highlights what needs to be altered.

With GrowthJockey, you can boost your business success by acquiring more customers and increasing revenue. Connect with us to implement the best email growth strategies.

FAQs

1. How many times should you send emails for email marketing?

Send emails regularly. Usually, make it a point to send them weekly, bi-weekly, or monthly. This strategy will increase brand recall and encourage customer engagement.

2. Are email marketing campaigns effective in hiking sales?

Email marketing effectively increases sales. However, your emails should encourage and inspire the audience to invest their time and money in your brand.

3. How to prevent people from unsubscribing?

Make sure your email subject lines are relevant and offer value. Avoid sending emails that only focus on sales and offers. Inform your customers about recent trends and offer value to connect with them.