Modify Your Operating Model to Ace in the Digital World

Running a business in a constantly changing and evolving world is challenging. Whether it is an established, decades-old business or a budding start-up, keeping up with fast-paced digital transformation can be tiresome.

GrowthJockey believes that a dynamic operating model is crucial to bring customers value while keeping employees happy and generating profits. The ability to pivot and redirect the organization's course of action can be critical. To achieve this agility, companies should implement a comprehensive digitally-aligned operating model.

The COVID-19 pandemic has significantly accelerated this digital transformation. Companies needed to learn how to function remotely and at a faster pace. Hybrid work models have been accepted globally. Thus, incorporating technology to increase efficiency and productivity can prove beneficial to the companies.

Let’s dive deep into what comprises an effective operating model and how a digital marketing strategy can become an organization's lifesaver. Challenges are to be expected, however, you should recognize the advantages of such a change in operating models.

What is an Operating Model?

An operating model for business represents how a company executes its business strategy. It visually illustrates how any organization provides value to its customers while maintaining profitability.

Elements like graphs, pie charts, tables and maps are used to visualize the working of various departments. Such a pictorial representation enables organizations to identify underperforming and undervalued departments.

Exploring the Digital World

Digital transformation is a team effort that requires consistency and coordination. Identifying gaps, addressing employees' concerns and gaining customer feedback are essential steps in the digital transformation journey.

If you, as a company, need to update your operating model and move into the digital world, confusion may arise within the organization. Getting all the departments on the same page is an uphill task.

If you are also thinking of modifying your operating model, navigating new systems and processes can be stressful. To counter this, the head in any organization must lead this effort from the front to subdue any insecurities employees may have about the change. Without the employees adapting to new working methods, any digital strategy is bound to fail.

What is a Digital Transformation?

As the term suggests, transformation is a complete revamp to create something better. In essence, a company's digital transformation means a significant improvement in its functioning as a direct result of technology. Depending on the type of business, various digital strategies exist to improve and update the operating model.

Such strategies will increase -productivity, efficiency and employee satisfaction. In a client-facing business, the entire customer journey is often transformed into more manageable and accessible units through the proper use of technology.

Benefits of a Digital Strategy

Digital transformation has excellent advantages for an organization, some of which are listed below:

Time-saving

In this fast-paced world, time is an invaluable currency, which we should spend wisely. Utilizing available technology lets employees save time and serve customers better. Productivity levels increase in such an environment, and more work is done, which eventually helps the bottom line.

Delays in instant communication can spell disaster for a company. One can easily avoid it by using technology to streamline workflows, automate responses. One can also identify discrepancies and gaps, stopping your product or service from delivering to its full potential.

Creative

With the hybrid working style becoming more popular worldwide, creativity and productivity should go hand in hand. Remote work has proven successful, with no decrease in productivity and higher employee satisfaction. As a result, happier employees with a better work-life balance tend to be more loyal.

Technology aids in finding creative solutions to problems and helps employees work better. Customer feedback and market research are also areas in which innovation can drive inquiries and conversions.

Growth mindset

The ability to grow and adapt to fluid situations is among the most important assets that any organization can possess. Such organizations are the ones that make the best use of technology to support employees and leadership to remain steady in the face of challenges.

At GrowthJockey, we create solutions that are innovative and flexible. We work to identify opportunities and execute digital marketing and advertising strategies to make sure each business goal is met.

Challenges

If you are also thinking to change your model, we realize it is no small feat. It requires meticulous planning, research, coordination, strategizing and execution to succeed and show results. Some of the challenges that can come up in this process are as follows:

The difficulty of change

While the saying “change is the only constant” may be popular, it is not in human nature to welcome change easily. Employees are susceptible to pressure with a significant project like a digital transformation, or something new in business model of their company.

Insecurities may result in a hesitation to look past the teething troubles and understand the benefits of such an overhaul. At such a stage, it is imperative to establish trust and empathize with the employees. Regular communication and involvement in the process can be a great way to address concerns and anxieties.

Inadequate management support

If the leader is convinced and willing to help bring about change, there is more to be done. Genuine change comes when the top-to-bottom approach is applied. Employees must be committed and convinced of the need for change to ensure a smooth transition.

Company culture

How the people make the company feel and respond to change is crucial. For an overhaul to work, it is necessary to create a collaborative and sensitive culture where employee concerns and feedbacks are given their due importance.

Any technology cannot work optimally without a human behind it. Thus, support and training sessions are prerequisites to a new operating model.

Digital tools

Let's discuss the tools most organizations require in their journey through a digital revamp.

Communication tools

For any company to function optimally, the different divisions must work cohesively towards their goals. Communication and collaboration is the cornerstone of a successful digital transformation strategy. There are multiple options like Slack, Microsoft Teams and Trello for your teams to discuss, meet and strategize.

CMS tools

A content management system is the best way to create, organize and post your web content. You must promote your products and services to your target audience; a CMS is the most effective tool. Just like WordPress and HubSpot, it manages your website, app, and blog and connects those with various social media.

CRM tools

Customer relationship management tools take care of customer interaction, engagement and communication with the organization. The organization can automate tasks, streamline workflows and increase customer retention with the help of good CRM software.

HR and finance management tools

Software for managing human resources and finance operations, like payroll in large and small companies, helps reduce the margin of error and increases transparency within the company.

Develop a Digital Strategy with GrowthJockey

Here are some of the most fundamental questions that each organization undertaking a change in the operating model and shifting to digital should ask:

• Why do we need this digital transformation? What are our goals that need to be achieved with this shift?

• Do we have the necessary talent to implement this digital transformation successfully?

• Are we prepared to execute a dynamic strategy that can manage risk and promote growth?

• How will the management deal with the potential roadblocks of such a process?

We at GrowthJockey are more than willing to work with you to answer all these questions. Our focus remains aligned with your company’s to help scale and grow your business with the help of our expertise in the digital space.

At GrowthJockey, we are fully committed to developing customised operating models that effectively address the critical challenges faced by our clients across various industries. Irrespective of your company's size, whether it's a small-scale enterprise or a large corporation, you can now benefit from our tailored solutions.

Get in touch with us today to scale your business by attaining perfection in your operating model !