From Likes to Leads: Conversion-Driven Social Media Strategies

Every business knows social media marketing is one of the best growth strategies. After all, it has 4.8 billion active users globally, making it an unmissable source of leads.

From LinkedIn to Facebook, Instagram, YouTube and Twitter, social media can help grow a business like a charm. These platforms can help you build brand awareness and amplify your reach.

It is among the best places to generate new leads and drive website traffic and conversions. But it needs more than randomly posting content, captions stuffed with hashtags, and immediately asking people to purchase your products and services.

It would be best to think beyond the likes and follows and create conversion-driven social media strategies. Wondering how can you achieve that?

The answer lies in first understanding social media lead generation. Later, we will learn how to generate leads through social media and how Growth Jockey can help optimise it.

What Is Social Media Lead Generation?

Social media lead generation is any social media activity to collect new leads. It can involve creating value-packed content that attracts new followers, webinar sign-ups or form fill-ups.

Remember, leads are not customers yet. They are prospects that have the potential to become a paying customer. If leads do not buy, then why are they important?

Lead generation is vital to fill your sales funnel. It helps create a fresh database of potential buyers you can reach and convert into customers. Social media lead generation strategically captures leads from your brand's social platforms. It lets you guide them into the sales funnel, making it the first stage of social media selling.

The following step in lead generation will be–

• Social media lead nurturing – It focuses on building relationships with captured leads.

• Social media lead conversion – At this stage, you finally pitch and close the deal by making a sale.

At Growth Jockey, we help you ride the wave of social media success with impactful lead-generation campaigns.

Effective Social Media Strategies to Convert Likes into Leads

To create a winning marketing strategy, it is better to clearly understand your goal and the best ways to achieve it. Here, we have effective social media strategies that can help boost your lead gen rate.

Using Social Media Analytics for Data-Driven Campaigns

Without in-depth insights, social media campaigns may not generate the expected results. At such times, analytic tools can be helpful. The tools help you interpret the data from social platforms to improve your efforts.

These tools let you monitor and track engagement, trends, and success of any social media activity. Let’s look at some social media tools present in the market.

Google Analytics

One of the top reliable tools is Google Analytics. It helps you track social media campaigns and measure ROI. While many consider Google Analytics an SEO analytics tool, it is an advanced social media reporting tool to analyse social media traffic trends.

It is entirely free and collects data from multiple sources. You can use it to create goals, track KPIs and generate customised reports for data-driven decisions.

Facebook Insights

Facebook Insights is an inbuilt analytics dashboard. You can use it to track user behaviour and post-performance on your Facebook business page.

It covers metrics like page views and post reach for organic and paid ad posts. It also suggests competitor pages for analysis and tracking.

Crafting Conversion-Focused Content Delivering Value

Every content you create must add value to the social media user. Further, create content that is engaging and targeted. It is not worth wasting time and resources to churn content for the wrong audience. It will never help you reach your end goal and increase your conversion rate.

So, avoid always talking about your brand. Craft content that resonates with your audience and help them in some way. Understand their pain points and offer actionable solutions that help them get closer to their goal.

• Visuals Work: Use eye-catching visuals and graphics to grab their attention.

• Writing persuasive copy: Create content to convince readers to take some action. Use short, easy-to-read sentences to speak the language of your target audience.

• Call-to-actions (CTAs): Use action words on brightly coloured CTA buttons to write impactful CTAs.

• A/B testing content: Do not forget to test your CTAs and other content without A\B testing for maximum output.

Take Advantage of Influencer Marketing

One of the top advantages of social media is influencer marketing. Statistics show that 83% of marketers^[1] agree influencer marketing is an effective marketing tactic. Social media influencers are named so for a reason. They can influence the audience and give your social media conversions a much-needed boost.

Most influencers have a loyal user base who enjoy their content and trust their opinions. As a result, collaborating with them adds credibility to your brand and products. However, be sure to choose these influencers wisely. Identify and partner with authentic and relevant so you can reach the right audience and gain their trust.

Also, it is vital to measure the impact of influencer marketing on conversions. Please take the following steps to see how it is helping.

• Before launching a campaign, inspect each influencer's profile to know their performance and relevance.

• Examine the suitability of the influencers you choose for a specific campaign.

• Track the impact of the campaign at every stage for better insights.

• Compare the influence created with other campaigns to measure ROI.

Seamless and Responsive Landing Pages

Creating a seamless and responsive experience for the customer is one of the best ways to win them over. Wondering how a landing page helps in achieving and boosting lead gen?

Having an impactful social media campaign directing to a not-so-responsive landing page is an instant buzz kill. This is why designing an optimised landing page is essential.

Your social landing pages should be navigated with minimal interruption. Further, it should be visible and responsive. Next, align your landing pages with social media content to create a more seamless experience. An unrelated landing page creates a disconnect and doubt in the mind of the lead.

You can include lead magnet forms in your landing pages to get qualified leads and improve conversions.

Create Social Ads that Reach the Ideal Audience

One of the disadvantages of social media is generating organic engagement. However, your social media strategies should not depend on organic results. The best way to get users to diversify your efforts is by using social ads to reach your ideal audience.

Ads are an effective way to get users to visit your website. Considering its benefits, many businesses are turning toward this method to generate leads. Predictions indicate that ad spending will witness a 20% increase in 2023^[2].

The best part about ads is that you can target your ideal audience by demographic with keywords and other markers.

Craft Video-Centric Posts for More Engagement

Did you know videos generate 1200% more shares^[3] than other posts? In fact, 93% of marketers^[4] agree with the importance of video posts on social media.

In this digital world, everyone’s attention spans keep getting shorter. It is impressive how videos can capture human attention and create impact. But keep in mind to make quick and captivating videos. People consider watching and trusting first-hand experiences from other customers.

To benefit from it, use video testimonials for your social media posts. It urges more people to try your products or build a reputation.

Harness the Power of User-Generated Content (UGC)

People position authentic UGC as the most trustworthy content. UGC acts as a social proof and adds authenticity, driving increased leads. It can be the cornerstone of your marketing strategy and boost conversions.

It involves reposting your existing customers' reviews or a thank-you shout-out on your brand’s channel. For example, you can feature a satisfied customer’s shoppable lookbook on your profile to encourage more purchases. You can then use UGC from Instagram to drive email marketing campaigns.

UCG always works effectively because it gives a glimpse of your product experience and how it looks in the real world. As a result, it increases the trust in your brand.

Key Takeaways

Everyone is beginning to realise the potential of social media for lead generation. When implemented correctly, it lets you gain qualified leads and boost revenue.

Use the above strategies wisely and suitable for your brand. Focus on sharing informative content that helps your prospects reach their objective. Measure the impact of your efforts and look for opportunities to improve. Take assistance from A/B testing tools to fine-tune your strategies for better results.

At Growth Jockey, we strive to create leads with tailored strategies for your business. Regardless of your challenge, we address it head-on and optimise your marketing strategies. Propel your brand towards growth by reaching out to us today.

FAQs

1. What are some tactics to create engaging video-centric social posts?

Tactics like a captivating hook/introduction, engaging storytelling, crisp script, and an actionable CTA (call to action) can boost engagement on video posts.

2. How often should brands post on social media for engagement and conversions?

The ideal frequency of social media posting depends on the platform. It’s recommended to post daily on LinkedIn, 3-7 times a week on Instagram, and 2-3 times daily on Twitter.

3. How essential is interacting with the audience on social platforms?

Engaging with the audience by responding to comments, tags, and mentions is crucial to connect with them. This signifies that you value your audience's insights/feedback.

1. 83% of marketers - Link ↑
2. 20% increase in 2023 - Link ↑
3. 1200% more shares - Link ↑
4. 93% of marketers - Link ↑