Check out the Top Services Which Make Use of Marketing Automation !

Have you ever envisioned a future where businesses relied on self-learning to manage disruptions? Learning processes help companies run efficiently and adapt to changes smoothly.

GrowthJockey uses popular automation tools like natural language processing, robotic process automation (RPA), and virtual agents which will help you in managing your business efficiently and increase productivity.

These self-learning processes are also crucial for empowering employees and strengthening customer relationships in manifolds.

While there are many advantages to employing various forms to marketing automation in business, several sectors have yet to discover the full potential of these enterprises. The top executives’ skills talent and zeal can help them explore these resources' full potential.

Marketing automation service helps to increase the revenue of your firm. Some surveys have found that 71% of businesses that use automation tools have higher conversion rates and 91% of them agree that these tools play a crucial role in the overall operation of their company.

This article will help analyse the importance of marketing automation and list some of the best marketing automation software.

Marketing Automation : The New Normal

Marketing automation is software and tools that help companies efficiently manage multiple marketing campaigns simultaneously and automatically perform repetitive tasks.

These tools and software help to manage campaigns running on numerous channels, including direct mail, phone calls, and social media.

Some of the common characteristics of marketing automation are as follows:

• Landing pages

• Email marketing

• Marketing analytics

• Tracking website visitor statistics

• Lead management

• Social media marketing

Some of the Advantages of using Marketing Automation Tools

The most significant benefit of using marketing automation in leading businesses is the efficient utilisation of time. With the help of these tools, Growth Jockey automates several steps from planning to sales. They also help to utilise time for more specialised tasks like strategy and customer interaction.

Using automation services from Growth Jockey in your business, you can cover many tasks like lead nurturing, customer communication, social media management, customer scheduling, analytics, and market research.

Automating redundant tasks will help your team focus on core activities and increase productivity. It will help reduce hiring extra staff, and you can allocate this budget to marketing and sales campaigns to secure your company's future.

Some of the other advantages of using marketing automation platforms in businesses are;

1. Human Error Reduction

Automation helps to reduce human error and increase accuracy in task completion. Deadlines often cause employees to rush through tasks and unintentionally miss some steps. Tedious tasks like generating reports or creating workflows can lead to human errors.

With Growth Jockey’s automation tools, you can feed them exact information on what to do, thus guaranteeing effectiveness and efficiency and eliminating room for errors.

2. Targeting Customers across several Channels

These automation tools are excellent for identifying the target audience for your products and services and helping you reach them in a personalised manner across various channels. You can integrate different marketing channels and send comprehensive messages to your target audience.

Growth Jockey’s automation tools help you generate behaviour-based audience targeting and determine effective touch points with the target audience.

3. Better Data Collection

With the help of marketing automation tools, Growth Jockey helps you connect to big data, enabling you to collect, store, and visit customer information efficiently.

Automation software effectively differentiates between the sensitive segments of your lead data and identifies those parts that are especially useful for your business. It will be helpful in planning, coordinating, and executing marketing campaigns more efficiently.

4. Bringing together Sales and Marketing

Businesses often find themselves in a brawl with integrating sales and marketing plans. Automation services make it easier for organisations to bridge the gap between these operations.

As most customers visit online forums to get product information, the marketing and sales teams need to work in cohesion to generate content that appeals to the customers. As the marketing and sales teams work together, it helps the business generate better leads.

The common use of marketing automation tools by Growth Jockey will assist you in improving lead quality and automating laborious processes like following up on generated leads.

5. Helping New Leads connect to Your Brand

Using marketing automation has become critical for businesses to approach the right customers. A well-thought-out automated campaign helps to reach new leads and invites them to connect with your brand.

One way to attract new customers is to send welcome emails to your new subscribers, adding a personal touch that will help you build a cordial relationship and enrich the duration of the customer association.

Top Marketing Automation Software

• ActiveCampaign

ActiveCampaign does an excellent job of handling and organising tasks that do not need a human touch. It assists in automating those tasks and operations that turn out to be too tedious and time-consuming.

ActiveCampaign is user-friendly and does not require high technological proficiency to operate. Its drag-and-drop automation builder helps set up the workflow smoothly.

• Hubspot

Hubspot is one of the best marketing automation software on the market. It has a unique feature in it that focuses on inbound marketing, which includes search and content marketing. It helps with traffic growth, lead conversion, and tracking the whole tunnel from one place.

The Sales Hub and Service Hub features help businesses gain meaningful insight into prospects and improve customer relations.

• AVADA Email Marketing

AVADA Email Marketing Tool is the top automation software for solutions related to email marketing. It is a fast-growing email marketing platform, which is a great deal if you want to automate email workflow for better results.

Some of the critical features of AVADA Email Marketing include;

• Well-designed templates of AVADA help build email workflow by applying the content in the proper way

• Creating customer segmentation on your website, taking into account their behaviour or personal details

• Design your branded emails with an email builder using an intuitive creator or template

• Automated website pop-ups help to generate engaging pop-ups and encourage customers that are about to leave to stay a little longer and gain interest

• Pardot

Pardot specialises in providing automation services for B2B marketers. It has become a part of Salesforce and provides solutions for all vital areas of marketing automation, including more innovative lead generation, lead management, sales alignment, email marketing, etc.

• SendinBlue

This automated marketing service helps to boost marketing performance by saving time through segment automation and marketing messages effectively.

Even though SendinBlue lacks in visual design, it makes up for it with its robust marketing builder design. It also allows you to customise a new design for your email marketing automation.

• Autopilot

Autopilot is among the popular automation tools that guide you through the complexities of setting up a customer's journey.

You can capture new leads from websites, blogs or apps and nurture these leads by designing customised emails for them. It eases your business operations by automating redundant processes allowing you ample time to focus on critical business aspects.

In Conclusion

With the promise of hassle-free business operations, marketing automation tools will soon turn into the most promising ROI for your business. Therefore, you must choose the correct automation software depending on the focus area of your business.

GrowthJockey helps businesses grow in every aspect, including operations, by facilitating the creation of strategies, procedures, and the correct execution framework.

At GrowthJockey, we are committed to delivering tailored marketing automation solutions that effectively address the critical challenges faced by our clients across various industries. Regardless of the scale of your business, whether you're a small-scale enterprise or a large corporation, you can now harness the benefits of advanced automation technology.

Take a proactive approach to unlock the next level of growth for your brand by reaching out to us today!