Brand Growth Strategies for Electronics Companies
The Indian electronics market is valued at $155 billion[1]. India is the 2nd largest mobile manufacturer and internet user in the world.
With such fierce competition in the industry, brands must make a conscious effort to carve a place for themselves. But how do you do that?
Working on your brand value, target audience, and unique selling point can help you create a compelling brand identity. Then, by using online marketing tactics, you must build your brand identity, giving you a unique position in the market.
Read on to learn the key brand growth strategies in the electronics manufacturing industry. Grow your business on steroids!
Role of Branding to Create an Impact in the Electronic Industry in India
Before opting for brand growth strategies tailored to the electronics industry, it is important to know the role of branding. The Indian electronic manufacturing industry is competitive. And, you need effective branding to resonate with your target audience.
1. Helps Establish a Brand Identity
An appealing brand logo, an easy-to-remember tagline, and vibrant colours are crucial for a solid brand identity. You would want your customers to remember your brand.
Beyond visuals, marketing and brand growth strategies should focus on developing a unique brand voice to build trust. It helps your target audience connect with the brand. A well-established brand identity helps in building trust and getting leads becomes easier.
2. Helps Build a Foundation for Further Growth
A well-established and marketed electronics brand makes it easy for people to notice it. Your brand could attract influential people like influencers, content creators, and high-profile marketers. Building trust can go a long way!
It would also increase the chances of collaboration and marketing with the right people. This marketing effort can help you reach a larger audience, uplift your brand’s digital presence, and instil trust in your products.
3. Gives an Edge Over Competitors
The electronics industry is extremely competitive. Sooner or later, every new technology finds its way to the products of all the major electronic companies. For instance, the selling and marketing of smart watches began with Apple. But now, every brand, including Samsung, Boat, and MI, has launched similar products with varying features and price ranges.
In such a scenario, you can stay ahead of your competitors by focusing on your branding and marketing efforts. You can create a personalised and unique marketing approach to help attract and retain a loyal customer base.
4. Increases Chances of Employee Support
Employee satisfaction and support are as important as customer satisfaction. A genuine branding effort aimed at displaying specific values will help companies attract the right team. This will help you create a reputable and regarded workspace that thrives on supportive and talented team members.
Key Brand Growth Strategies in the Indian Information Technology and Electronics Industry
Here are the key brand growth strategies that will help you create a mark in the consumer electronics industry and give you an edge over others.
Growth Jockey has curated these marketing tips, considering India's current electronics industry. Our team of experts excels in helping brands grow organically. Scale your business, and stay relevant in the competitive and ever-evolving electronics industry.
Leverage Online Forms of Marketing
A brand needs to establish an online presence and use that to connect with new customers. Using different forums, you can keep your target audience informed about products and unique features. This can help your electronics company build a community and following.
You can leverage different forms of marketing, like
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Social media marketing
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Email marketing
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Content marketing
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Paid advertisement
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Etc.
This can help you to increase engagement and reach a wider audience.
For instance, Lenovo[2] leveraged influencer marketing to attain its marketing goals. They collaborated with famous figures to produce content that helped them attract a wider audience. By partnering with influencers from Russia, India, and the US, they increased market visibility and interest in the brand. It became successful during its “Yoga Campaign”, which focused on easy-to-use, slim laptops. It enhanced brand recognition and loyalty.
Establish a Unique Product Position
Almost every electronic gadget has a set of similar functions. For instance, every mobile phone has a camera, calling features, internet compatibility, etc,. Hence, electronic brands need to focus on unique features and position their brand around it. Your brand could offer the best camera quality, which would be your unique selling point (USP) and the focus of your marketing campaign.
Additionally, your marketing campaign should position the USP in a manner that addresses the pain points of the customers. It should demonstrates how your brand offers effective solutions for the same.
This will help you create a unique identity crucial for brand growth.
Effective Collaboration and Partnership
Collaborating with industry leaders can be effective, particularly in the electronics industry. It helps businesses offer innovative products, expand their market reach and brand visibility. Strategic partnership helps companies combine their expertise and resources for quick brand growth.
Godrej[3], an electronic company, used a similar strategy. They collaborated with other brands with similar target audiences to expand their reach and awareness. This external brand collaboration also helped Godrej boost their product’s credibility.
Always Strive for Innovation
Innovation is paramount to establishing authority in the electronics industry. Thus, electronics companies must invest in research and development (R&D) to grow their brand and maintain a competitive edge. Brands can further showcase their technological advancement via marketing and branding efforts to create awareness and authority among the target audience.
For instance, Panasonic[4] launched a “future of innovation” campaign. Here, they demonstrated the capabilities of their products along with potential for customers. They leveraged marketing tactics like storytelling and customer-centric activities to show innovation. They used a variety of platforms to promote the campaign, which helped them create a powerful and impactful brand image.
Summing Up
Effective branding is necessary for success in India's dynamic and competitive electronics industry. The most important factor of effective branding is experimenting, creating, and implementing marketing strategies. You can do this till you find the strategy that works for your brand.
If you find it overwhelming, you can contact us at Growth Jockey. We understand your specific brand growth goals to create a personalised marketing and growth strategy. This strategy will communicate your brand values, uniqueness, and commitment to innovation, setting your brand apart in a crowded market.
FAQs
1. What is the role of customer feedback in electronics brand growth?
Irrespective of the industry, customer feedback is an important element of marketing. It helps brands grow in alignment with the needs and requirements of their target audience. This is particularly true for the electronics industry, as it is a B2C industry. Here, the end product is being used by individual audiences.
Hence, listening to their concerns and problems will help you develop products that are liked, used, and promoted by the audience. Additionally, incorporating positive feedback into the marketing initiative will help electronics companies display responsiveness and enhance their brand image.
2. What are the common practices to avoid while establishing an electronics brand?
An essential part of establishing an electronics brand is understanding the marketing practices that might become counter-productive for the brand. Some of these are-
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Undermining the importance of the brand's online presence.
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Overpromising and underdelivering, particularly product features.
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Not focusing much on developing the brand identity, which coincides with the brand values.
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Sticking to just a few marketing distribution channels. Like email marketing, and not exploring other avenues like Google Ads, Meta Ads, etc.
3. How do you ensure your electronic brand remains relevant?
Ensuring relevancy, particularly in the electronics field, is challenging. But you can ace it by engaging in data analytics and keeping up with the emerging technological advancement in your niche. Then, you can add elements of that technology to your products to stay up-to-date. You must also measure the success of your innovation. You can do that by using methods like A/B testing and prototyping. This will help you evaluate your branding impact to increase the relevancy of your brand.
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