How Does Boosting Posts Impact Social Media Growth
The average click-through rate (CTR) of social media ads was only 1.21% in 2022[1]. But what if you can increase this rate for your brand? Enter paid boost posting features on social media platforms like Facebook, Instagram, LinkedIn and X!
Boosting social media posts not only helps brands increase CTR but also increases lead generation, brand visibility, and awareness. Brands can leverage this feature in a few simple steps to increase their reach.
Read on to learn about boost posts, their meaning, how to boost posts, and their benefits and strategies.
Understanding the Basics of Boost Posting
Boost posting is a marketing strategy where brands pay social media platforms to amplify an existing post to reach a wider audience. Here, brands have the flexibility to select their target audience and make the post visible on their feed. Note that the post will come with a “sponsored” tag.
Additionally, social media managers believe that boosting the best-performing content is more effective than boosting a new post or one without much engagement. Therefore, despite the investment, it is still a cost-effective marketing strategy to give your business a competitive edge.
How to Boost Posts on Facebook?
To break through the noise and get your content noticed on Facebook, boosting a post can be a game-changer. Here are the steps for Facebook boost post:
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Step 1:
Select the post you want to boost and click on the ‘boost post’ option at the right corner of the post.
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Step 2:
Select the goals that align with your marketing strategy. These may include getting more messages, leads, or calls. You can also select the automatic option where Facebook decides the most relevant goal based on the existing setting.
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Step 3:
Next, pick a call to action (CTA) and provide a detailed targeting based on an exhaustive set of options.
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Step 4:
Allocate the budget and duration of the post. Accordingly, Facebook will estimate the number of people who will see the post on their feed.
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Step 5:
Review the post and click the ‘boost’ option to complete the process.
How to Boost Instagram Posts?
To access Instagram's vast audience and enhance your content's visibility, understanding the process of boosting posts is crucial. The steps to boost Instagram posts are-
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Step 1:
Select the post and click on the ‘boost post’ option.
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Step 2:
Select the goal, audience, budget, and duration for the post. Here, three different audience targeting options are available. They are -
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automatic (where Instagram decides the target audience based on the follower list),
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local (targeting is done based on a specific location), or
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manual (this allows for specific targeting based on places, people, and interests).
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Step 3:
Review and adjust the setting if needed, and boost the post.
How to Boost Posts on LinkedIn?
When aiming to amplify your message within LinkedIn's professional community, boosting a post can help you establish your influence. Easy steps for LinkedIn boost posting are-
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Step 1:
Select the post and click on the boost post option present above it.
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Step 2:
Select the objective and the audience. Here, the options for audience selection are profile-based audiences (based on qualification, career, industry, job role, etc.), interest-based audiences (based on the people they are following, groups they are a part of, etc.,) and previously created audience groups.
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Step 3:
Select the start date, end date, and lifetime budget.
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Step 4:
Click on boost and instantly reach a wider, targeted audience!
How to Boost Posts on X (Previously Known as Twitter)?
To increase your tweet's visibility beyond your followers, boosting is the way to go. Start with these simple steps-
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Step 1:
Select the tweet and click on the view tweet activity option present at the bottom of the tweet. Further, select Promote this Tweet option.
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Step 2: Select the goal from the available options and then customise the audience based on the location, age and gender for improved targeting.
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Step 3:
Set the budget to determine the number of impressions and engagement the tweet will attract.
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Step 4:
Review and boost the tweet. Impact of Boost Posting on Social Media Platforms
Impact of Boost Posting on Social Media Platforms
The top benefits of boosting Facebook posts, Instagram posts, X posts, and LinkedIn posts are the increased engagement and reach that this feature offers. Here are some other benefits and impacts.
Cost-Effective Way to Reach the Target Audience
Boost posting is specifically created for brands to reach a highly targeted audience. This saves marketers and brands money and resources from advertising to the wrong audience.
Additionally, brands now have different offers and products/services added to their list. So, boost posting is a cost-effective option for brands as they can select the budget and the time for a post to be advertised.
This prevents brands from unnecessarily paying for the same advertisement for a long time.
Easily Promote Time-Sensitive Information
This is an effective marketing tactic to help spread information to a wider audience fast. This is particularly useful when spreading information about an offer or an event. Boost posting allows users to set timelines that help spread time-sensitive information promptly.
Generate Leads
Boost posting enables users to specify the target audience based on age, gender, location, interest and other specific categories, thereby increasing the chances of the post reaching the right audience.
Additionally, it allows marketers to select the "generate leads" goal option while drafting a boost post, thereby directly helping brands with lead generation.
Increases Brand Visibility
There is a plethora of advertisements on social media platforms. There were 3.8 million posts[2] on Instagram with the hashtag "ad" in 2021. So, how does a brand increase its post visibility in such a competitive area?
Strategies for Effective Boost Posting on Social Media Platforms
Merely boost posting is not sufficient. Growth Jockey believes a systematic approach and strategy should be in place to amplify the results. So, here are a few important tips and strategies that can intensify the boost of brands' posting efforts on social media platforms.
In-Dept Understanding of Target Audience
Since this entire feature revolves around the target audience, users must conduct an in-depth understanding.
They should analyse the time users use the platform, location, age, preferences, gender, occupation and all other relevant data to truly leverage the power of boost posting.
Focus on the Quality of the Content
The advertisement post/content, be it a video, image, tweet or LinkedIn post, should all have creative, informative, and eye-catching visuals to help create the desired impact. High-quality content can amplify the impact of boost posting manifolds.
Know Which Posts to Boost
Knowing which post to boost is also essential to this marketing strategy. Usually, marketers and brands should boost a post that is already doing well and garnering attention. The probability of such posts being attractive to other target audiences also increases.
However, if you want to try out different content posts, make multiple categories of audiences and test them out. Then, track and analyse which posts work for which target audiences. This will clarify what type of post you should boost to a larger audience in the future.
Use Relevant Hashtags
Another impactful strategy for increased ROI from boost posting is using relevant hashtags. Tweets with hashtags get 2 times more engagement[3] than those without them.
Hence, using popular, relevant posts and industry-specific hashtags on every social media platform can increase the post's reach. Additionally, with hashtag search available, it also helps people discover the post easily.
Coupling this immense power of hashtags with boost posting can help brands easily achieve their brand reach and visibility goals.
Prompt Communication
To further amplify the impact of boost posting, marketers should adopt the strategy of engaging in prompt communication. 39% of customers[4] expect the brands to respond to their comments within 60 minutes.
So, be it a boosted post or a regular one, responding to comments professionally, conducting live sessions and replying to direct messages promptly can help develop a strong relationship with the customers and make them feel valued.
Conclusion
Irrespective of the type of business, leveraging social media to boost posts is an effective way for them to reach the audience.
With 4.76 billion social media users[5] across the globe, it is imperative that every business, ranging from marketing agencies and small-to-medium-sized businesses (SMBs) to large enterprises, should leverage social media to increase their reach and profits manifold!
Additionally, you can amplify the results with Growth Jockey. We understand the unique marketing-related problems of brands and provide personalised solutions for better social media marketing results. Contact us today to elevate your social media growth!
FAQs
Which content types are effective while boosting posts?
Posts with eye-catching visuals, actionable copy and storytelling can improve engagement while boosting posts. However, this selection depends upon the audience’s preferences.
How frequently should marketers boost posts on social media?
Boosting posts 1 to 3 times a week can be effective without overwhelming the audience. Analysing social media campaigns and metrics can offer more insights on posting and boosting frequency.
Is boosting posts beneficial for new brands?
Post boosting can be beneficial for new businesses to gain brand awareness without spending excessively on ads. They can combine a well-planned content strategy along with boosting posts for better visibility and reach.
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