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Going Beyond Facebook: Exploring the Potential of Meta Ads

Growth

By Vinayak Kumar

Explore the many benefits of using Meta ads for your brand. Learn about the essential tips to utilise this powerful tool

Three diverse women, looking at a smartphone and discussing something together at a cafe table

With all the competition from trending social platforms like TikTok and Snapchat, Meta still rules the social media landscape. Around 3.14 billion people^[1] worldwide use at least one Meta platform daily.

This indicates the potential Meta has – Imagine reaching out to such a large audience!

But how can brands use Meta for business growth? By making the best use of Meta Ads.

In this blog, we explore the strengths and perks Meta ads offer for businesses. Learn how to utilise ads on Meta to get the best digital growth for your brand.

What are Meta Ads?

Technically, Meta Ads are a powerful tool that allows marketers to promote their business. You can grow on different Meta platforms like Facebook, Instagram, etc.

Additionally, these ads help them:

Create targeted campaigns based on consumer’s online behaviour, demographics, preferences, and more.
Deliver personalised ads for higher conversions
Design creative ads to drive engagement.

A wide range of ad formats is available in the Meta universe including photos, video ads, carousels, etc. These formats allow marketers to design compelling ads to captivate their audiences.

Meta ads also have exclusive features like maps, Meta ad library, Meta pixels, and more, which can ensure better results.

Additionally, you can find various tools and applications within the Meta Ads Ecosystem. These tools can boost your efforts, effectively helping you reach your target audience. Some of these tools include:

Meta Business Suite: This primary tool manages your campaigns across all Meta platforms. It is ideal for brands that want simple ad creation processes within their campaigns. View notifications, respond to messages, and schedule your stories and ads.
Meta Ads Manager: This tool offers more refined targeting options, dynamic ads, split testing features, customisable creative agencies, and more. You can also track campaign performance with various analytical features.
Meta Advantage+: This campaign automation tool improves ad performance with AI and ML technology. Drive better results cost-effectively in less time.

Leveraging these diverse tools, brands can boost their campaign performance and earn maximum ROI on their efforts.

Benefits of Meta Ads for Digital Marketers

Due to the digital revolution, several brands rely on online channels for sales. With each passing year Meta ads have become a crucial tool to boost brand visibility for business growth.

Let’s look at some of the advantages Meta Ads offer marketers:

Excellent Reach with a Massive User Base

Placing ads on Meta lets you connect with many potential customers. There are over 2 billion monthly active users^[2] on Instagram and around 3.05 billion Facebook users worldwide. These numbers are only for two Meta platforms.

Most of these users shop online. Studies reveal that 43% of online shoppers^[3] research a product on social platforms. You can use Meta ads to reach potential buyers with your products.

Precise Targeting Options

Meta offers extensive tools and features to design targeted campaigns.

You can pick from many ad objectives to achieve your particular goals. For example, if you want to create brand awareness, you can choose traffic or awareness-related ad objectives. If you aim to boost conversions, lead-generation ads will be your choice.

This feature helps you target a relevant prospect base. Meta’s custom targeting options let you filter and test different segments for precise targeting.

You can reach your ideal customers and target them based on their preferences, demographics, locations, and more. This helps you personalise your efforts with the right message that can increase conversions.

Additionally, Meta allows you to upload your existing customer list and create a ‘lookalike’ audience. This makes it easier to find audiences with similar characteristics, interests, and behaviours to your current customers.

Omni-Channel Marketing with Multiple Platforms

Meta is an umbrella of platforms like Facebook, Instagram, WhatsApp, etc. It is very convenient for marketers to use this family of apps.

You can effortlessly perform multi-platform marketing and run a single campaign across all these channels. It makes it easier to reach more prospects and enhances the number of touchpoints.

This omni-channel marketing effort can significantly boost the results of your overall strategy. Growth Jockey can help you refine your Meta ad campaigns for better results.

Measurable Results with Extensive Analytical Tools

As discussed earlier, Meta Ads Manager has a wide range of analytical features. You can track your ads in real-time for clicks, impressions, reach, etc.

You can analyse which ad format performs well on which platform. It can significantly help you boost ROI for business growth.

One of the most effective tools is Meta Pixel. You can check your website's revenue, sales, etc. You can also customise the data as needed.

Endless Formats to Design Creative Ads

Along with a targeted effort, it is essential to pick the right kind of ad creatives to improve CTRs. Experimenting with new formats and creatives can significantly enhance your campaign results.

Meta offers a variety of ad formats to help you create compelling ads that convert. These include:

Video Ads: Using visuals to capture attention and provide information is very impactful
Image Ads: Excellent for showcasing specific deals and offers
Carousel Ads: You can use this format to talk about different features of your product or service
Collection Ads: This is helpful for e-commerce businesses to share many products at a time

Higher ROI at Minimum Costs

Compared to other platforms like Google or Microsoft Ads, advertising is cost-effective with Meta Ads.

You get multiple options to set your daily or lifetime advertising budgets. Moreover, due to its vast targeting options, ads on Meta offer higher ROI on ad spend.

Businesses of all sizes can leverage the benefits of placing ads on Meta. Even if you are a small business or startup, you can expand your customer base within your budget.

Meta Platforms to Expand Your Reach

As discussed, several platforms in the Meta ecosystem can effectively help you reach a vast audience. Here is a closer look at these platforms.

Meta (Facebook)

Facebook remains the most crucial part of the Meta family. Facebook will enable you to deliver personalised ads for your target audience. Some of the placement options include.

News Feed: This is the most common yet most expensive option, as it offers the highest visibility. Audiences can see ads while scrolling through their timelines.
Facebook Marketplace: It is a dedicated section for buying and selling products. Ideal for e-commerce businesses or brands looking for location-based promotions.
Instant articles: Audiences can read complete articles within the platform. Using these articles for placing ads can be beneficial.

You can use the Facebook Audience Network feature to display ads beyond the platform. You can also place ads on partner websites that use Facebook targeting.

Instagram

After Instagram's merger with Meta in 2012, Brands can use this platform to display ads. You can place ads on Instagram news feeds, explore pages, stories, etc. The platform offers a variety of creative tools to create immersive and engaging ads.

Instagram is beneficial for brands targeting the younger demographics.

Messenger

This messaging app from Meta allows brands to send sponsored ads directly to the audience’s inboxes. You can answer customer queries and guide them through the sales funnel.

This promotes personalised conversations that can result in high conversion rates.

WhatsApp is another messaging app acquired by Meta.

There is a Click-to-WhatsApp ad feature available on Facebook and Instagram. It allows brands to place ads that lead audiences to WhatsApp to promote direct interactions.

Tips and Best Practices to Make the Most of Meta Ads

When used correctly, Meta ads can significantly help you grow your business. Here are some tips to utilise Meta ads to their fullest potential-

Keep your ad texts short and crisp. Instagram and Facebook users scroll quickly, so faster ads will capture their attention and convey the message better.
Utilize carousel ad format. It lets you showcase multiple products or features of the same product cost-effectively.
Incorporate video ads for higher engagement. You can also add movement to your static ads using various templates on Meta Ads Manager. These ads are more impactful and stand out among others.
Use vertical or square videos as most social media users scroll Meta platforms on their mobiles.
Remember to include a captivating CTA button. You can pick a creative one from the various CTA buttons for distinct ad objectives and formats.
Utilize Meta Advantage+ features to automate your campaigns for quicker results
Keep your ads relevant and constantly test your campaigns to improve.
Use the Meta ads library to analyse competitor ads. It will help you enhance your campaigns and give you a competitive edge.

Wrapping Up

Meta provides a robust advertising platform that goes beyond just Facebook. With many platforms like Instagram, WhatsApp, etc. in its ecosystem, Meta allows brands to tap into a vast user base.

Extensive tools and features allow marketers to target, manage and analyse campaign performance. All of this helps them generate higher ROI to scale either business.

If you are not already using Meta ads, this is your cue. Connect with Growth Jockey today and design an effective strategy to maximise this tool.

FAQs

Why is broad targeting essential in Meta Ads?

Broad targeting in Meta offers the platform a wide audience segment to select from. Meta’s algorithm has more freedom to find prospects that may have been limited to a small segment.

How do Meta Ads help access diverse audience groups?

Meta Ads enables brands to run ad campaigns on platforms like Facebook and Instagram conveniently. It lets them access a wider audience segment across various devices, fetching more business opportunities.