Top 10 Professional Tools for Marketing Automation !

Marketing is a crucial aspect of any business development and growth. By displaying your company’s products and services to the public through advertisements and publicity, it ensures increased sales and profitability.

The entire marketing process is a big part of a company’s staff, labour hours, and financial division. The company can manage these tasks through a digital platform called a marketing automation service. GrowthJockey believes that using these tools frees marketing personnel from more advanced tasks and saves the company massive amount of costs. The use of automation ensures timely marketing, constant customized communication with potential and existing clients, push notification creation and data analysis, among other advantages.

Today, almost 56% of businesses use technology to automate the process of marketing. Let us look at the top 10 professional tools available for marketing automation.

1. Constant Contact

Constant Contact is one of the cleanest marketing automation in business. As it focuses on email marketing, it can be used by small companies and individual entrepreneurs from non-technical backgrounds.

It is an easy-to-use platform that provides basic functionality for automated email responses. Its autoresponder is highly adaptable. You can customize the answers based on your user’s location, age, subject matter, timing, likes, and even job positions, among other options. Constant Contact also allows you to embed custom forms on your landing pages for email responses.

Its basic plan starts at $15 a month. You can use up to 500 contacts from your list in its leap plan, which costs $45 per month.

2. Sendinblue

Sendinblue is a digital marketing firm with automation software usable by beginners and advanced marketers. With its platform, you can close the gap between sale opportunities and actual sales. For ecommerce, there are eight prebuilt marketing automation services, or workflows, from which you can take your pick.

Actions in the workflow are triggered when there is a completed purchase on your website or an abandoned shopping cart. The automation can send follow-up emails or SMS messages to the user about the contents of their cart. This can include a CTA button or link, too.

Free options on this platform allow up to 300 targeted emails and SMS messages daily, with basic automation. Paid plans start at $25 per month.

3. HubSpot

This professional tool is perfect for content marketing. HubSpot can be used to convert outbound leads into inbound ones. The platform has an easy-to-use visual board that you can use to create workflows.

You can use HubSpot for simpler tasks such as automated email responses. These tasks can even be modified to an innovative and creative network of rules targeting live users with emails, live chat boxes, website experiences and more. The possibilities are endless. However, it takes some time to get used to this tool.

Email and form marketing services are free. The basic plan starts at $45 monthly, allowing basic automation, conversation routing, task queues, and email support.

4. Customer.io

A simple platform for targeted messages, Customer.io is one of the most flexible marketing automation tools in the market. You can customize the targeted messages to your users based on how they interact with your website.

Its lightweight UI and personal customer support help the platform trigger emails based on events rather than just pageviews. You can also hire developer resources, such as GrowthJockey, to delve into the advanced functionality of Customer.io, which will increase customizability and flexibility.

For unlimited emails and SMS, plans start at $150 a month. The Premium plan of $995 a month includes a customer service rep, onboarding and HIPPA compliance, and premium tech support that will work with your developer team.

5. Pardot

Pardot is a salesforce company focused on revenue generation through marketing automation. You can use it to target communication over multiple channels seamlessly. You can also utilize this tool for email marketing, lead nurturing, CRM integration lead scoring, and ROI reporting.

Pardot also allows dedicated IP addresses and phone support, vehicular dashboard notifications, and mobile app notifications. With API access, multiple scoring categories, an integrated marketing calendar and social profiles, companies can use this marketing tool to connect with customers across several channels and networks.

Their paid plans vary between $1250 and $4000 a month, with different tools and options available at each level.

6. Marketo

Marketo was founded as a marketing automation tool and acquired by Adobe to be included in its enterprise marketing cloud. This tool helps you manage leads, conduct mobile marketing, and more. It is more favourable for enterprise users than smaller businesses.

Marketo is a cloud-based tool that helps you create and sustain customer relationships. As an Adobe product, it works well with collaboration platforms like Adobe Analytics (data management) and Adobe Target (experimentation and personalization).

There is a free trial but not a free use option for Marketo. The cost of the tool for you will depend on your database size; Adobe customizes it according to the company.

7. Keap

Formally known as Infusion Soft, Keap is an intelligent automation tool for organizations, increasing sales and saving time. It can help marketers deliver on leads, revenue, and customer acquisition targets.

Keap is perfect for small businesses and solo entrepreneurs. It can help you create new sales & marketing strategies to close deals quickly. It helps automate billing, follow-ups, contact management, and payments. You can create complex decision trees based on contact property data.

Keap starts with a 14-day trial period and offers three plans. The Lite Plan is $99 a month, the Pro Plan is $159 a month, and the Max Plan is $199 a month, depending on available automation analytics. Each plan covers 500 contacts, with additional buy-ins.

8. MailChimp

MailChimp is the perfect email marketing automation tool for small and mid-sized businesses. The device is ideal for contacting potential and regular customers using personalized emails, automated welcome emails and engagement monitoring.

MailChimp also allows users to interconnect platforms like social media, landing pages, websites and email from one place. You can customize its automation tool to send event-triggered messages, such as signing up and website activity.

For up to 2000 contacts, the platform is free to use. Above that number, charges start at $425 a month.

9. Omnisend

Created for e-commerce, Omnisend is an omnichannel automation tool. You can quickly adapt to the use of this platform through prebuilt templates, and no coding editing is required, making it easy to launch and use. These templates are created with online merchants in mind. With a user-friendly visual builder, you can create workflows, forms, landing pages, pop-ups and emails quickly and easily.

Omnisend uses email and SMS to increase sales. You can also include other communication channels, such as social media (Facebook Messenger) and push notifications.

Omnisend offers a free plan with basic email automation for businesses that are just starting. The paid plans start at $16 a month, which is appropriate for more prominent firms.

10. ActiveCampaign

ActiveCampaign is a marketing automation tool for email marketing and small business CRM. It hosts more than 750 prebuilt automations for transactional email and email marketing. It is also said to have the best delivery rate in the market.

You will require time and effort to learn to use this platform – it is technically advanced. However, it is one of the most compelling and understandable solutions, once you understand the specifications.

ActiveCampaign has several paid plans suited for B2B, C2C, and ecommerce businesses, starting at $29 per month.

One bonus tool for today’s marketers is MobileMonkey, an Instagram-based automation tool. MobileMonkey can send instant and automated replies to comments, DMs, and story mentions.

To end with

The advantages of marketing automation are illustrious and fruitful. With the appropriate help from a growth agency, a business can profit enormously by automating its marketing unit. It saves time and personnel costs, helps improve the precision and targeted working required in the marketing process.

At GrowthJockey, we utilize a business’ most tremendous potential and convert it into its selling point. While you retain focus on your company’s core business, product & service, Growth Jockey uses high-quality customized solutions to help you identify opportunities and target them with the necessary, out-of-the-box solutions. This will ensure healthy business growth with sustained superior performance.

At GrowthJockey, we are committed to delivering tailored marketing automation solutions that effectively address the critical challenges faced by our clients across various industries. Regardless of the scale of your business, whether you're a small-scale enterprise or a large corporation, you can now harness the benefits of advanced automation technology.

Take a proactive approach to unlock the next level of growth for your brand by reaching out to us today!