10 Must-Have Email Automation Tools for Marketers

Before now, marketing automation tools were once seen as non-essential; now, they are a must-have in every company's marketing toolkit. There is more to these tools than simply scheduling and sending bulk emails. They use unique methods to address your customers' likely challenges through timely and automated communication.

Manual email campaign management is tiring due to the high volume of emails. This is where email automation comes in. Email marketing software allows the automation of various tasks. It frees up marketers to focus on what matters: relationships in terms of communication and conversions from marketing.

However, businesses sometimes need help deciding which automation tools to use. In this blog, GrowthJockey has compiled a list of the 10 best automation tools. Let's dive in.

What is the Importance of Email Automation in Business?

In today's digital world, 76%^[1] of companies use marketing automation. You may wonder why people trust email automation tools. This section will highlight the major reasons why businesses trust email automation tools.

• Functionality: It performs activities that cannot be done manually like bulk email, multichannel marketing, and streamlining communication.
• Efficiency: Reduces workload through workflow automation, segmenting Email Lists, A/B Testing, integration with CRM and analytics tools etc.
• Personalization: Uses the information on customers' activity to adjust marketing communications.
• Scalability: Deals with more leads and customers as your business grows.

10 Best Email Automation Tools

There are numerous automation tools on the market today. Each has a unique blend of features like email sequencing and lead tracking. Choosing the right one can be a challenge.

Below, GrowthJockey reviews the 10 best email automation platforms. This should help you find the best fit for your marketing goals.

1. HubSpot Email Automation Software

The first email marketing software we tested is HubSpot. It is a marketing automation platform for businesses that helps them streamline their marketing, sales, and customer service. It's popular for its user-friendly design and clean interface.

Key Features of HubSpot:

• CRM System
• Website Builder
• Email Marketing
• Analytics and Reporting

Benefits of HubSpot email automation platform:

• HubSpot connects your marketing, website and sales activities in one place
• With its WordPress plugin, you can send emails and view analytics directly from the WordPress admin.
• HubSpot is perfect for B2B firms with high-value leads and a need for detailed reporting.

HubSpot Pricing: Starting from $50/month for 1,000 contacts

2. Active Campaign

There is only one list of top marketing automation tools with Active Campaign. From its user-friendly interface, Active Campaign is a complete email marketing tool.

Key Features of Active Campaign Email Marketing:

• 900+ integration tools
• A library of pre-designed email templates
• Automated sales CRM

Benefits of Setting Up Active Campaign:

During our test of Active Campaign, we found the platform to offer the following benefits:

• Helps in marketing, sales, and service pros through one portal
• Users can find the best campaigns through A/B testing
• Its marketing automation lets users streamline all their digital marketing efforts

Active Campaign Pricing: Starting from $15 per month for 10x contact limits.

3. Mailchimp

Mailchimp began as an email marketing service but now offers an all-in-one marketing. It caters to small and medium-sized enterprises. With Mailchimp, creating, running, and analysing marketing campaigns is easy.

Key Features of Mailchimp:

• Audience segmentation
• Automated marketing campaigns
• User-friendly interface

Benefits of Mailchimp Automated Email Marketing::

• It helps brands target their ideal audience
• Re-engages potential and past customers
• Offers real-time performance tracking

Mailchimp Pricing: Starts with a free plan and premium from €10.18 per month.

4. Salesforce

Salesforce is a powerful B2B marketing automation tool designed to supercharge marketing and sales. It uses automation to help businesses generate more leads, speeds up sales and reveals insights into marketing performance.

Salesforce Key Features:

• Advanced email optimization
• Automated lead qualification
• AI-powered campaigns
• Automated sales notifications

Salesforce Automated Email Benefits:

With Salesforce, businesses stand to benefit the following:

• Reach more customers
• Grow loyal relationships with AI-powered marketing
• Optimise marketing performance

Pricing of Salesforce Marketing Platform: Starting from $25 per month.

5. Hootsuite

Hootsuite focuses on social media marketing management. It lets organizations manage all their social media accounts from a single dashboard. This enables consistent, engaging conversations with their audience.

Hootsuite Key Features:

• Analytics and Reporting
• Automated scheduling
• Canva integration
• Team collaboration

Benefits of Hootsuite:

Using Hootsuite offers your business the following benefits:

• Helps beginners learn automation
• Better management of your marketing
• Provides advanced analytics of your marketing performance

Pricing of Hootsuite: A free trial followed by $99/month.

6. Omnisend Email Marketing

Omnisend is an all-encompassing marketing automation platform designed for e-commerce businesses to build digital marketing strategies. It provides various features even with its free plan, making it a strong starting point for users.

Omnisend Key Features:

• User-friendly interface
• Popups, signup forms & landing pages
• A/B testing
• 24/7 live support
• Comprehensive analytics

Benefits of Omnisend

• It simplifies the creation of targeted campaigns
• Functions across various channels, including email, SMS, and push notifications.

Omnisend Pricing: $16 per month for 500 contacts.

7. Klaviyo

Klaviyo is a powerful marketing automation platform. It caters to eCommerce businesses to leverage email and SMS marketing campaigns. It lets you create personalised shopping experiences. It does this through automated targeting and behaviour-based messaging.

Klaviyo Key Features:

• Advanced segmentation
• Email and SMS marketing
• Personalised customer journey
• Strong integration

Klaviyo Email Marketing Benefits

• Efficient storage of customer data
• Advanced functionality for large corporations
• Helps expand your customer base

Pricing: Klaviyo offers two plans: starting at $45 and $60/month.

8. Brevo

Brevo is an all-in-one CRM suite. It is designed to streamline marketing automation efforts on multiple channels. Brevo makes it easier for businesses to automate marketing and manage customer relationships. It helps your team with lead capture, scoring, and automated emails.

Brevo Key Features:

• Audience segmentation
• Automated emails based on consumer profile
• Multichannel automation workflow
• Visual flow builder

Benefits of Brevo:

• Provides sustainable marketing growth
• Charges per the number of emails sent
• Equal functionality for small and large teams

Pricing: Starts at $9 and goes for as high as $18 and a custom plan.

9. GetResponse

GetResponse is known for its multifaceted approach to digital marketing. It offers services like, email marketing automation, landing pages and webinar hosting. It is a one-stop solution for diverse marketing needs.

Key features include:

• Visual email editor
• Automation workflow
• Autoresponders
• Product recommendations

Benefits of GetResponse

• High-volume email marketing solutions
• Builds credible online presence
• Converts website visitors

Pricing: Starts at $15.6/month.

10. MailerLite

If you are a beginner on a tight budget, MailerLite is your best bet.

Even on their free plan, you can send up to 12,000 emails monthly. It is a beginner email marketing tool that works for businesses across industries.

MailerLite Features:

• Drag & Drop Editor
• Email Automation Builder
• Website Builder
• 10 Landing Pages
• Sign-Up Forms & Pop-Ups

Benefits of MailerLite

• High email deliverability score
• Ease of use

Pricing: Only $9 a month for unlimited email to 1,000 contacts.

Criteria for Choosing Email Automation Tools

Businesses struggle when choosing the best email automation platform. Whether you're a small business or a large corporation, you need to consider your business needs and the tools that offer exactly that.

Factors like features, pricing, ease of use, and integration determine the tool that best suits your business. Here are some factors to consider when it's time to choose an email automation tool for your business:

• Scalability

Select a tool that can expand your business. It must handle many contacts and campaigns while maintaining its performance. Scalability means the marketing automation tool of your choice will be able to accommodate your growth. It must adapt to your changing needs as your company grows. It should not require an expensive upgrade to a better platform.

• Ease of use

Find a solution with an intuitive design and easy navigation to speed up learning and boost acceptance. Check who on your team will use the tool today and in the future. Make sure it matches their technical skills.

• Pricing

Consider the tool's cost structure and whether it fits within your budget. Many providers have tiered pricing based on features, users, or contact volume. It may be adjusted as your organization grows. Weigh the ROI, and ensure the cost matches the potential value to your marketing.

• Features and Functionality

Identify the exact qualities required to fulfil your marketing goals. Look for tools that provide relevant features like analytics, email marketing, and social media management.

• Integrations

Your marketing automation tools must work seamlessly with your company's other tools, like analytics, CRM, CMS, and social media.

Support

Look for tools that provide support through multiple channels, like live chat, email, and phone. Go for email marketing software that offers features like tutorials and forums for your communication and marketing.

Wrapping Up

As a business, knowing why you need automation is as important as the automation tools you opt for. These email marketing automation tools will help you streamline campaign management and personalise customer interactions. Use them to achieve your marketing goals more efficiently. Use any email marketing software in your marketing strategy to save time, boost engagement, and improve results.

From advanced segmentation to personalised customer journeys, these tools empower you to deliver the right message at the right time with minimal effort. Get it touch with our team to create an email marketing automation strategy that drives results!

FAQs

1. How do I know if my email automation campaign is effective?

Observe the metrics to determine if your automation campaign is working. The best email automation platform integrates analysis and reporting tools. With these features, you can track metrics such as the number of opens, clicks, and conversions.

2. Can I use multiple automation tools at once?

No, you may not. If you use more than one marketing automation tool with competing features and functions, it may lead to malfunction. It may lead to inconsistencies like data integration issues, mismatched or outdated information across platforms.

3. Can I use free marketing automation tools?

Yes, the best email automation platforms offer free trials and plans. Some of these plans are sometimes enough to help you get by as a small business. However, paying for a premium plan offers more benefits if you anticipate expansion and growth.

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