Digital Assets for Automotive Innovation: BAM & DAM in EVs

The automotive industry’s dynamic shift has started with electric vehicles. According to a report by Bain & Company, EVs could account for more than 40% of India’s automotive market.

As people adopt electric vehicles more and more, they also generate vast amounts of data. This data can be anything. Ranging from vehicle performance to user behaviour, they are digital assets. Hence, companies now need to focus on digital asset management.

How can companies target these goals?

By leveraging Blog Asset Management (BAM) and digital asset management (DAM). In this blog, we will explain what they are, their role, and their use in the automotive industry.

What are Digital Assets?

A digital asset is any file in a binary data format stored on a company's computer systems or networks. In the automotive industry, digital assets make up the digital content that handles:

• Designing

• Engineering

• Manufacturing

• Marketing

Some common types of digital assets used in the automobile industry are:

• 3D Models: Complex 3D model files that show vehicle designs and components.

• CAD Drawings: Computer-aided design files providing technical schematics, vehicle parts, and system diagrams.

• Software Code: The programming code that operates a vehicle's infotainment system. It also operates brake controls and other electronic systems.

• Photos: High-resolution photos of vehicles and components used for marketing materials and owner's manuals.

• Videos: Video footage used in commercials, social media, and training programs.

• Audio Files: Sound effects, alert chimes, voice commands, and other audio elements.

As vehicles generate more digital data, companies find saving and managing it crucial. Using software to track digital assets is helpful for automotive companies.

For automotive firms, digital assets have some advantages, such as:

• Designers can find the latest 3D models and CAD drawings faster.

• Marketing teams access photos and videos faster for ads and websites.

• Better control over digital assets reduces misuse and protects intellectual property.

Now that you understand digital assets let us move on to digital asset management.

Digital Asset Management (DAM)

Digital Asset Management (DAM) software helps companies in several ways. They can organise, manage, and share their digital assets in a centralised system. DAM provides tools to:

• Store

• Catalogue

• Search

• Retrieve

• Distribute digital files

What Does the DAM System Do?

Leading automotive companies are investing in DAM systems, but why? Let us take a peek at their capabilities:

• Metadata Tagging: Extensive metadata attached to assets enables easier search and identification. Metadata can include tags, labels, keywords, descriptions, dates, owners, etc.

• Version Control: Managing different versions of assets avoids confusion from outdated files. It tracks older and newer asset relationships and completed revisions.

• Storing Data on Cloud: One can store assets in the cloud to secure them. Scale as needed and make the assets accessible everywhere.

DAM in Electric Vehicles

The transition to electric vehicles (EVs) increases the importance of digital assets. This is in comparison with traditional cars. EVs rely more on software and digital systems to manage different factors. These include battery power, optimised efficiency, providing navigation services, and enabling over-the-air updates.

Some examples of key digital assets for electric vehicles include:

• Design Files: Styling sketches, rendering files, colours/materials specs needed to create production CAD.

• Prototyping Files: 3D printing builds files to prototype components and fit trials.

• Manufacturing Data: Plant layout diagrams, production schedules, bills of material, equipment maintenance records.

• Training Content: Video tutorials, employee manuals, and augmented reality simulations to train factory workers.

• Customer Data: Connected vehicles' sale history, feature preferences, and app usage data.

• Marketing Content: Website media, digital ads, social content, virtual showroom assets tailored for each market.

• Software Licenses: Licenses for designing, simulating, and manufacturing software tools across the product lifecycle.

• Partner Assets: External suppliers and engineering partners use digital assets for vehicle development.

The main challenges in managing these digital assets include:

• Securing vehicle systems and customer data from cyber threats.

• Maintaining customer privacy and digital rights for increasing vehicle data.

• Licensing intellectual property and software to manage digital rights.

• Storing and analysing immense volumes of vehicle sensor data.

• Providing reliable over-the-air software updates to entire vehicle groups.

• Adapting to changing technology and customer expectations around digital features.

• Integrating complex digital systems from many vendors and suppliers.

• Recruiting and retaining software experts to manage new digital assets and systems.

Digital asset management brings several other benefits to the development of electric vehicles.

Global product teams can access the newest authorised 3D models. They can also access software updates using a DAM system. This helps speed up the workflow and allows for faster iteration.

DAM allows better collaboration by controlling access to assets to specific people only. This simplifies file sharing within specific departments in an organised way. One can keep track of different file versions.

Different teams can cross-function on assets without conflict. For instance, the marketing departments can access the media data. Meanwhile, the engineers can work on technical assets. 

Digital asset management manages permissions and access to valuable engineering IPs and designs. The system governs and secures sensitive digital assets.

Blog Asset Management (BAM)

Blog Asset Management (BAM), when applied to blog asset management, offers real-time insights that can significantly enhance the management and optimization of digital content assets. BAM tools in this context collect and analyze data from various sources to provide a comprehensive view of blog asset utilization and performance.

Key Performance Indicators (KPIs) for Blog Asset Management

BAM dashboards in the realm of blog management can track several critical KPIs:

• Blog post creation rates: Frequency of new content generation.
• Content reuse rates: How often existing content is repurposed or reused.
• Download frequency of blog assets: Tracks how often downloadable content assets (like PDFs, eBooks) are accessed.
• User access patterns: Analyzes which content attracts more viewers and the demographic details of the audience.
• Content version lineages: Keeps a record of updates and revisions to blog posts.
• Content retirement/deletion rates: Monitors how often outdated or irrelevant content is removed or archived.

Analyzing these KPIs provides insights into how content strategies are performing, helping to refine and optimize the creation and distribution of blog assets.

Examples of Insights Driven by BAM in Blog Asset Management

1. Content Development Insights:

   • Low content reuse rates might indicate a need for better tagging or categorization, allowing easier discovery and repurposing of existing assets.
   • High content creation rates coupled with low engagement might suggest quantity over quality, prompting a review of content strategies.

2. Operational Efficiency in Content Management:

   • Tracking version histories can help in maintaining consistency and accuracy in content updates.
   • Monitoring content deletion rates can aid in managing the lifecycle of blog posts, ensuring the blog remains fresh and relevant.

3. Enhancing User Engagement:

   • Analyzing user access patterns can reveal popular topics or formats, guiding future content creation.
   • Downloads and interaction rates with embedded assets (like infographics) can indicate the types of content that engage users more effectively.

4. Strategic Decision Making:

   • BAM tools can help identify the best times to post new content or update existing ones based on user engagement patterns.
   • Insights into asset performance can lead to more informed decisions about content strategy and allocation of resources.

Application of BAM in Blog Management

• Accelerating Content Development: By monitoring creation rates and engagement, BAM can help identify what content works best, reducing time spent on less effective topics.
• Enhancing Content Strategy: Real-time data about how different types of content perform can lead to a more dynamic approach to content planning and deployment.
• Supporting Audience Growth: Detailed analytics on user engagement and access patterns help tailor content to audience preferences, potentially increasing reach and effectiveness.

By integrating BAM with blog asset management, organizations can achieve higher ROI on their content, reduce risks associated with outdated or ineffective strategies, and make data-driven decisions that enhance the overall effectiveness of their digital content landscape.

Blogging in the Electric Vehicle (EV) Industry

Blogging within the Electric Vehicle (EV) industry leverages Blog Asset Management (BAM) to provide pivotal insights into content performance and audience engagement. By using BAM tools, stakeholders can gain a deeper understanding of how digital content influences consumer perceptions and decisions in the rapidly evolving EV market.

Key Performance Indicators (KPIs) for Blogging in the EV Industry

Effective BAM implementation for EV blogging can track several vital KPIs:

• EV innovation post rates: Measures the frequency at which new technologies and advancements in the EV sector are discussed.
• Engagement on regulatory updates: Monitors audience interaction with posts regarding EV regulations and policy changes.
• Sustainability content effectiveness: Tracks how content related to EV sustainability practices performs in terms of user engagement and social sharing.
• Market trends analysis: Analyzes viewer responses to content discussing market dynamics and consumer trends in the EV industry.
• New model launch visibility: Assesses the reach and impact of blog posts featuring new EV model launches.

Insights Gained from BAM in EV Industry Blogging

1. Market Engagement Strategies:

   • High engagement on innovation posts can guide content strategies to focus more on technological advancements and less on well-established topics.
   • Insights into the effectiveness of sustainability content can help tailor messages to better resonate with environmentally conscious consumers.

2. Content Optimization for Regulatory Changes:

   • Understanding engagement on regulatory updates enables bloggers to adjust how they present complex legal information, making it more accessible and actionable for their audience.

3. Strategic Content Planning:

   • Analysis of market trends through blog interactions allows for anticipation of consumer needs and more targeted content creation.
   • Monitoring the visibility and impact of new model launches through blogs can enhance future marketing and promotional strategies.

Application of BAM in EV Industry Blogging

• Enhancing Brand Positioning: By strategically managing blog content about innovations and sustainability, companies can position themselves as leaders in the EV industry.
• Driving Consumer Education: Effective blogging can demystify EV technologies and market trends, aiding consumers in making informed decisions.
• Supporting Product Launches: BAM can optimize the timing and content of blog posts to maximize exposure and excitement around new EV releases.

Integrating BAM with blogging strategies in the EV industry not only maximizes the return on investment for content but also significantly contributes to shaping consumer attitudes and behaviors in this dynamic sector.

Bottom Line

Digital assets are essential in the automotive industry, especially in the EV sector. Managing these assets is crucial for driving innovation and growth. Strategies like Blog Asset Management (BAM) and Digital Asset Management (DAM) can help.

Businesses can harness their potential in the future. They can do this by understanding digital assets and how to manage them. If you are a business that wants to control its digital assets, connect with GrowthJockey.

We can help you harness the power of digital assets and drive your business towards growth.

Frequently Asked Questions

1. What are the digital assets of manufacturing?

The key digital assets in manufacturing include:

• 3D models

• 2D CAD drawings

• CAM toolpaths

• PLM data

• IoT sensor data

• Operating manuals for machines

• Product marketing assets

2. What is a digital strategy for asset management?

A digital strategy for asset management involves using various technologies.

These technologies include

• Digital asset management systems

• Cloud content platforms

• Blog Asset Management tools.

These technologies aim to organise and store all digital files. They also help distribute these files across different platforms.

3. What is the BAM model?

The BAM model in blog asset management involves collecting real-time data from blog activities such as post interactions and viewer statistics. This data is analyzed to derive insights that aid in making informed decisions about content strategies.

4. How does BAM benefit blog management?

BAM identifies challenges and opportunities within blog operations, helping to refine content processes, enhance audience engagement, and optimize overall performance. This ensures that blogging efforts are effectively aligned with strategic goals and audience needs.