How to Build Your Brand on Amazon ?

Introduction

When thinking of growth in e-commerce operations, the first name that probably comes to mind is Amazon. And this is true for most young brands looking to make their way into the global marketplace. Amazon is one of the most popular marketplaces for young companies to list their products.

However, sometimes these brands are dissuaded by the increasing competition of established brands in the market. And this does not have to be the case. In this article, you look at how you can build an eCommerce brand and achieve new levels of growth on Amazon.

Why Amazon When Looking To Build An E-Commerce Brand?

Amazon is the second largest online retailer in the world. It has become a household name across the globe and is probably the first website one searches for pretty much any product. This gives brands an opportunity like no other in the e-commerce sector. Let's take at why your brand needs Amazon.

1. Access to a global consumer base

Amazon is one of the largest marketplaces in the world. Starting as an online website to buy books, Amazon saw a speedy journey to becoming an e-commerce giant in a relatively short period. Amazon is the second largest online retailer in the world, fulfilling nearly 1.6 million packages daily. What this means for you is that your brand, if built right, will have millions of customers that transcend boundaries.

2. Trust and Reliability

Amazon has built a strong reputation for providing quality products at affordable rates. Given the diversity of products and services offered with quick delivery, Amazon has won the trust of millions of its customers. Growth Jockey believes that reliability can be leveraged to place your brand among trusted brands.

3. Brand-Friendliness

Amazon is a brand-friendly marketplace. Amazon provides the tools and services required to establish and grow your brand globally. This will be discussed at length as you move towards understanding the process of building a brand on amazon.

How To Build Your Brand On Amazon

Building a brand online can be daunting. Given the stiff competition and the ever-changing needs of consumers, it can seem next to impossible for new companies to build their brands. However, with the help of this step-by-step guide for building a brand, you can build your brand on Amazon in no time.

1. Understand Your Brand

As a first step, you must have a clear idea of what it is that your brand stands for. Apart from price and quality, one of the best strategies to grow your company is to build a brand that resonates with consumers emotionally or intellectually. The era of faceless products is long gone. Consumers now care about the brand's story, what it stands for and what it has to offer compared to other brands. Research suggests that storytelling makes a brand 22 times more memorable than facts.

You can begin with niche and product research to understand your brand's growth scope. This will give you an understanding of the popularity of the product you intend to offer. It will also offer insight into how you can set your brand apart from the current competition. The idea is not to necessarily have a new product; your brand must be unique, even if the competition is stiff.

2. Legitimize Your Brand Through Amazon

As mentioned, Amazon offers plenty of services to help develop your brand. The first step to gaining legitimacy and access to these services is creating a Seller Account with all the necessary details. Next, you must register on the Amazon Brand Registry. If approved, your brand will gain Amazon's confidence and go a long way in customer acquisition. Currently, there are over 130,000 registered sellers on the Brand Registry, which allows them to use Amazon's tools that aid in conversion, overall improvement in profit margins, and generating visibility for their brand.

3. Design Matters

Once registered as a Seller on Amazon, you will be responsible for creatively designing your ad page. The ad page must specify not only the details of your product but also anticipate potential questions consumers may have when visiting your ad. And if you have a differentiating factor from your competition, such as being cruelty-free or environmentally friendly, your add page would be the place to mention it. Therefore, make your ad page as informative and descriptive as possible. Using common keywords and optimizing your title and description for maximum visibility is advisable.

Visual appeal is of equal importance. When asked what percentage of the business would rely on visual content as part of the marketing strategy, marketers answered 71-80% reliance on visual content.

Your ad page should be able to grab the consumer's attention within seconds of viewing it. Whether this means adding high-resolution images and videos or summarizing the key features of your product within the images, your ad page should be appealing. GrowthJockey offers you specialized business solutions to strategize your approach to the e-commerce sector.

4. Product Quality

Your product is the most crucial element in building a brand. You can spend hours and thousands on building a brand. But if the ultimate product is unsatisfactory, your brand is going nowhere. For this, be sure to have the right supplier who offers quality products at a reasonable rate. Frequent quality checks are essential when building a new brand. Consumer has several options at the click of their fingers, and first impressions matter. If they are not satisfied with their first purchase, it is highly unlikely they'll come back for more.

When speaking of product quality, it is also essential to focus on the consistency of products. Your responsibility as a brand is to ensure that quality products are consistently delivered to your customers. This is especially important in the initial stages of brand building with ever-increasing customer expectations. Proper and efficient inventory management can make all the difference here.

It is also important for new brands to pay attention to the finer things. For example, improper or bland packaging will not catch the attention of potentially loyal customers. They will not remember your brand long enough to recommend it to others or even purchase from it again. A small step, such as creating an unboxing experience, will reinforce your brand in the customer's mind.

5. Price Adjustments

One of the key driving factors of online purchases is a certain quality for a certain price. This is true for your brand as well. Amazon is used by 9 out of 10 customers to check the price of a product. You should be prepared to adjust the prices of your product after it has gone live.

There are three useful insights into price adjustments. First, you can conduct a trend analysis to determine your product's position. For this, you can monitor clicks and conversions. Second, track your competitors, as this will largely affect how you price your product. Finally, customer reviews will give you all the insight needed to determine whether your product price is acceptable to the consumers.

6. Customer Service

Even if your product is priced slightly higher than the competitors, you can justify this greatly by providing excellent customer service. Consumers need to feel valued even after having purchased your product. Receiving timely and effective resolutions to their queries and grievances will significantly mitigate any apprehensions a consumer may have towards your pricing. A major part of solidifying your brand is providing a positive customer experience beyond the purchase. This is also important for building consumer loyalty. India loses nearly $2.4 billion in revenue annually due to its inability to meet customer expectations.

7. The Power of Social Media

One of the greatest things you can do for your brand is to utilize your social media to drive traffic toward your Amazon listing. Relying solely on Amazon ads will prove expensive and may not necessarily get you the recognition you need. Instead, focus on building an audience through social me_dia such as Facebook, Instagram, Pinterest, and Reddit_. Amazon even recorded 48% of its social media referral traffic from Youtube and 15% from LinkedIn. These platforms work wonders to drive traffic toward your products and get you the necessary visibility.

Conclusion

Branding is an essential component of your company's growth. It is how the world will perceive your product. This article has discussed some of the steps you can take to succeed as a brand on one of the most popular platforms in the world. So, to do this, it is important to have a targeted approach rather than trial and error.

In the marketplace, where there are high levels of competition and low levels of customer patience, you need to have the right approach. Learn how Growth Jockey boosts your e-commerce operations by providing quick and creative business solutions as and when consumer trends shift.

As previously thought, competition in e-commerce may no longer be considered a big threat. With the power of data, newer brands can now learn from their competitors' mistakes and take a more refined approach to building their brands. And if you are a young brand looking at growth in e-commerce operation, head over to GrowthJockey for creative business solutions that can assist your growth on Amazon.

Learn more about establishing your presence in e-commerce and acquire specialist talent to support your entrepreneurial spirit.

At GrowthJockey, our sole focus is on creating custom solutions that address the unique challenges faced by our clients in the e-commerce industry. We are committed to helping businesses of all sizes, from small-scale enterprises to large corporations, harness the power of technology.

Get in touch with us today to scale your business with our expert eCommerce solutions !