A New Year for Social Media Trends - What to Expect in 2023?

Social media is a medium to connect and gain new experiences—whether it's through interaction, reading articles, or just looking at pictures—and we should celebrate it for its diversity. With the growing number of users on social media platforms, Social Media is also constantly changing. 2023 is a new year for social media trends, and we at Growth Jockey expect to see a lot of developments in the new year.

What to Expect in Social Media in 2023?

If you want to stay on top of the upcoming trends, below is a list curated by our experts at Growth Jockey. Read this list of 10 social media trends to look out for in 2023:

1. Short Video Content is Booming: With the rise of TikTok videos, short-form video content is the new hot thing in the social media world. 92% percent of marketers consider video as a crucial part of their content marketing strategy.

The popularity of video content is increasing as major social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are pushing out more video content in order to keep up with new trends and attract younger audiences. It is easy to see why videos that are short and engaging are so popular. These videos are easy to create and relatively inexpensive.

Instagram launched Instagram Reels, a shorter video format, to its platform. The short-form content trend is only gaining more and more popularity because the attention span of people is shrinking. These short videos are used by influencers to promote their partner products and services. To increase engagement and reach more people, you can use Instagram Reels in your content strategy.

2. Nano-influencers and UGC: Nano-influencers make up 90% of most successful influencer marketing campaigns. They are seen as more credible and can connect your brand to niche audiences, giving you direct access to your target audience. You don't need to spend a lot of money on just one campaign.

It is becoming an increasingly important tool for marketing. This organic marketing tool allows for a direct connection between real customers and brands, which can help in building trust.

In 2023, take it one step further by creating dedicated UGC campaigns to reward and inspire your customers to create content that is relevant to your brand.

3. Audio In Social Media: With more social media platforms moving towards video-based content and the rise in gamers around the world, audio is quickly changing its role in social media.

Facebook offers soundbite reaction tools, and Twitter offers voice tweets as well as Twitter Spaces. LinkedIn offers Audio Events. Our social media experts at Growth Jockey suggest that you cannot ignore audio content in the years to come, and it is time to develop a social media strategy that leverages the power and potential of social audio by 2023.

4. AI Tools for Content Creation: AI or Artificial Intelligence simply means software that automates certain tasks, such as drafting social media posts or discovering new advertising channels.

You have probably already used AI before, but you might not have a strategy to implement it. Copywriting is one way to incorporate AI into your game planning. The AI software can provide copy suggestions by simply supplying a few prompts.

Remember that AI cannot replace personalized, authentic content. These tools may help you think of new caption ideas, but they won't be able to capture the personality and voice of your brand like you.

5. Augmented Reality: You know those digital filters you see people use in real-life photos? These are referred to as augmented reality effects. Essentially, AR enhances real-world visual content and changes its appearance to make it stand out on social media. It's a popular feature, especially among younger people. However, augmented reality as a social media trend does not end with fluffy bunny ears or cool sunglasses.

Facebook and Instagram have improved their users' social shopping experiences with augmented reality. Although only a few types of products are currently supported, the technology has a high potential for the buyer to the consumer market.

Because all you need is a smartphone, and with the boom of social commerce, it is expected to continue trending. Marketers have taken note of AR's growing popularity and are beginning to incorporate it into their social outreach campaigns.

6. Social Commerce: Social Commerce is simply the use of social media platforms to sell your products and services directly to the customer. Social commerce is expected to take the eCommerce business to a new level by improvising the entire online shopping experience.

Imagine being able to shop for your favourite products while scrolling through Instagram. Social media will become your one-stop destination for entertainment and shopping.

Facebook and Instagram were the number one platforms to provide shopping options. They were right to have made this move, given the shift towards online shopping and the increasing number of users. If they don't already, you can be certain that the Instagram Storefront and Facebook Shop will soon become the most popular features on these platforms.

Convenience is of priority to potential customers. This means potential customers can find all the information they need about you and your products in one place. Your brand's image, along with customer reviews, helps customers make informed decisions and buy faster.

7. Personalized Ads: Personalized ads can be a powerful tool for marketers as they are typically based on the user's online activity, such as their search history, web browsing behaviour, and demographic information. However, they can also be controversial, as some users feel that they are invasive and intrusive.

Paid advertising is effective, which is why a huge number of firms intend to increase their social media advertising spending. To increase your visibility and conversion rate with regard to ad content, you will need to exercise a little creativity.

Growth Jockey predicts that Instagram will get the majority of social media ad spending given the expanding trends on social media, which are centred on video and graphic material. A rise in ad traffic and content promotion will also be seen on Facebook, Youtube, and LinkedIn.

8. Think Communities, not personas: The pandemic and its aftermath created a new species of consumers; one that is quickly adapting to a new set of interests and drivers. Persona marketing will no longer work because customers have become too volatile to nail down.

As a result, in 2023, the focus of organizations is shifting towards communities and away from personas. They will concentrate on acquiring a deeper understanding of their customer's preferences. More attention will be paid to making brand-focused conversations.

9. Social media for customer support: One of the most important responsibilities of a social media platform is to serve as a means for connecting users and facilitating content sharing. Now, with the increasing importance of commerce in social media use, it only makes sense for them to be employed for customer support too.

Social media channels allow for near-instant communication between you and your customers and can be used to handle any concerns they may have. This way, you can offer a solution to your customers right away without having to make them wait. Additionally, publicly assisting your customers can greatly improve your brand's image - something that is vitally important these days when consumers are increasingly critical about what brands represent them.

10. Social Listening and Brand Engagement: You must be aware of what is going on in the proverbial social circles. Keep up with the discussion so you may join in and actively participate in what your audience is discussing. However, conversing with multiple people at once can be chaotic, and you risk losing track of what is being discussed; particularly when interactions are taking place simultaneously in various locations.

Growth Jockey recommends using social listening to boost the perception of your business. Keep an eye on your competitors to identify what they are doing well and where you might improve. Learn which social media channels they prefer to find new customers for their own brand.

Wrapping Up

If we look at the current trends, it is fair to say that it is a whole new era in social media marketing. Social media platforms are cruising on the crest of the latest wave of trends. The above discussion opens up the prospects and possibilities around social media over the next few years. Indeed, you must be ready to face 2023 and ensure that your company or brand has a cutting-edge, diversified, dynamic, and innovative social media presence.

At Growth Jockey, we are committed to delivering personalised solutions that effectively address the unique challenges faced by our clients across diverse industries. Whether you run a small-scale enterprise or a large corporation, we help you harness the power of social media to drive your brand's growth.

Get in touch with us today to boost your social media presence !