Growth

How Is 360 Digital Marketing Different From Digital Marketing?

By Fahad Khan

As businesses increasingly take a holistic approach to their growth, 360-degree digital marketing is gaining popularity and one needs to be clear about its features.

If you are familiar with digital marketing, you know exactly how dynamic it is. The strategies that were successful yesterday have become obsolete today. With the unprecedented evolution of technology, businesses can’t afford to remain stagnant. They have to adopt different types of marketing to stay relevant.

If you, too, own a business, you need an eagle-eye view to grow in such a fiercely competitive market. That’s where 360 digital marketing comes in. This piece will explain how 360 marketing differs and how GrowthJockey can help you.

What is 360 Digital Marketing?

A 360 marketing strategy ties all traditional and digital marketing elements together to create a perfectly crafted experience for the audience. It's like a choose-your-own-adventure book, but instead of a book, it's your customer's journey, and they can enjoy it on any device or platform they like.

Imagine seeing an ad for a burger from a well-known brand on a billboard while driving to work. Then on your lunch break, you see the same ad on your Instagram account. And when you get home and swipe through YouTube videos, you watch the same burger ad on YouTube. It's like a full-course meal of marketing!

That's why GrowthJockey recommends adopting 360 digital marketing along with other different types of marketing.

360 Digital Marketing vs. Digital Marketing: What's the difference?

360 Digital Marketing:

1. Integrated Approach:

Covers all digital marketing aspects, ensuring all channels work together to achieve overall marketing goals.
Includes SEO, PPC, social media, email, and content marketing.
Provides a comprehensive view of the customer journey and their interactions with the brand.

2. Utilizes All Digital Channels:

Engages customers through multiple channels, ensuring different tactics work together.
Offers a holistic view of the customer journey across different touchpoints.

3. Optimizes Opportunities:

Provides a full analysis of the digital marketing strategy and its effectiveness.
Allows continuous optimization to achieve desired results.

4. Focuses on the Entire Customer Journey:

Ensures all channels and tactics work together to achieve overall marketing goals.
Delivers a seamless and cohesive customer experience.

5. Ensures Measurable ROI:

Utilizes data to measure KPIs such as website analytics, customer surveys, and social media metrics.
Integrates offline elements to create tailored and effective marketing campaigns.

6. Cost-Effective

Offers a comprehensive approach to optimize all aspects of the digital marketing strategy, suited for SMBs and startups.

Digital Marketing:

1. Standalone Approach:

Focuses on one or a few specific areas of digital marketing, such as SEO or PPC.
Lacks integration and visibility into the customer journey across different channels.

2. Utilizes One or Two Digital Channels:

May result in a lack of reach and visibility for the brand.
Limited understanding of the customer journey across different channels.

3. Limited Optimization:

Focuses on individual tactics or campaigns rather than the overall strategy.
Lack of understanding of the effectiveness of the overall strategy and how it can be improved.

4. Focuses on Select Parts of the Customer Journey:

May not consider how tactics work together in the overall strategy.
Limited optimization to achieve overall marketing goals.

Challenges in Measuring ROI:

Calculating holistic ROI is challenging due to the standalone nature of tactics.
Difficult to get a clear idea about overall ROI.

6. Potentially More Expensive:

Higher costs due to repeated or improved specific tactics or campaigns separately.
Suitable for big enterprises rather than SMBs or startups.

Wrapping Up

360 Digital marketing is rapidly gaining attraction as businesses are increasingly taking a holistic approach to their growth. At GrowthJockey, we assist businesses in taking-on the modern business problems.

If you, too, are running a business or managing a marketing department, you can use 360 digital marketing to craft effective strategies that deliver results.

We are just a call away if you want more information on 360 digital marketing or need help strategizing. Feel free to reach out; we can surely develop some helpful solutions.

At GrowthJockey, our unwavering dedication lies in providing comprehensive solutions for 360 digital marketing that effectively tackle the crucial challenges confronted by our clients across diverse industries. Regardless of the size of your company, whether a small-scale enterprise or a large corporation, you can now leverage the advantages of our cutting-edge digital marketing strategies.

Get in touch with us and unlock the next level of growth for your brand. Our team of experts is ready to help you achieve remarkable results in the digital landscape.

FAQs

1. What is 360 Digital Marketing?

360 Digital Marketing is a comprehensive strategy that integrates all digital channels (SEO, PPC, social media, email, and content marketing) to create a cohesive customer journey.

2. How does 360 Digital Marketing differ from traditional Digital Marketing?

Unlike traditional digital marketing, which often focuses on individual channels, 360 Digital Marketing ensures all channels work together, providing a seamless and optimized customer experience.

3. Is 360 Digital Marketing suitable for small businesses?

Yes, 360 Digital Marketing is highly suitable for small businesses as it offers a cost-efficient and comprehensive approach to reach and engage customers across multiple channels.